Date post: | 12-Apr-2017 |
Category: |
Marketing |
Upload: | jenny-rebecca-schmitt |
View: | 339 times |
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Our behaviors, experiences, expectations, and perceptions are all influenced by our online connectedness.
Startup bring together
causes and Instagram
photographers for content
creation and campaigns.
image source: gramming for good
Hosted by a cancer
awareness group, Shadow
Wi-Fi, installed on a beach
in Peru, will deliver Wi-Fi
access only to beach-goers
out of the sun's rays.
image source: psfk
The accelerated curve of consumer-driven expectations –rising quality, positive impact, and personal expression.
2
Forget history and heritage, consumers expect newer brands to be more trustworthy, ethical, and simply better than established brands.
3
A newer brand that still finds
ways to keep their cause
top-of-mind and their efforts
aligned.
image source: toms
With the pervasiveness of
“corporations who try too
hard” there’s been a renewal
of interest in local makers.
image source: source tonic
A button that automatically
switches on the TV, launches
Netflix, silences the phones,
dims the lights and can even
order takeout.
A risk, but also a reward.
image source: netflix
Contrary to the industry
norm, what part of your
internal culture would you
put in a release or on a
billboard?
image source: rei
Reframe your product or
service as something else
altogether in order to offer a
perspective shift on the
value you bring.
image source: dutch aids foundation
For all my shoppers, Paribus.
How can you use open-source AI to meet a customer need?
Open-sourced machine learning libraries :
IBM Watson
image source: trendwatching
Go beyond the app to
immersive experiences.
Tools:
Google Cardboard
Oculus Rift
Microsoft HoloLens
image source: google.com/cardboard
What if we blend our digital
world and work with our
physical space?
Tools:
Blippar
Layar
Zappar
Aurasma
Remain committed to the customer, always. Look for different ways to delight, engage, excite, and help meet a need or a want.
Read (or subscribe to feeds from):
PSFK
Springwise
Trendwatching
Accenture Digital
IBM
Georgia Tech Research Center
MIT Media Lab
AdWeek
And your industry-specific blogs that feature trend info