Date post: | 01-Feb-2015 |
Category: |
Documents |
Upload: | chetan-goenka |
View: | 643 times |
Download: | 3 times |
Emerging Applications in the Mobile Arena
The Emerging India
• 450 Million Phones • 250 Million Internet Users• 65% of population will be young• Aadhar UID number for all
By 2015
Gov 2.0
Smart Phone+
3G+
Aadhar UID
App Download &
One time Registration
Other possible uses
• Geo spatial tagging of potholes for filing complaints against erring Contractors
• Reporting of bribes using cameras and voice recorders
• Ability to send out specific instructions like fisherman’s advice, farmer’s advice depending on geography and region.
• Governments ideas and views to the public
Cupid 2.0
Dating……give it a thought!
Dating• 3/4 of the internet users have at one time or another pursued love online• In 2009, 17% of couples who married met on a website• Worth over $4 billion worldwide
A segment worth catering….
Next wave of target customers:• Born after 1980 • Digital natives• 41% of millennial use only a
cell phone and no landline• Achievement oriented• Arrogant and Entitled• Independent
Transition….
Traditional Dating Online Dating
Mobile Dating
Proximity Dating
It’s Simple• Subscribe• Create profile• Move out• Enable the application• Keep a watch
It’s Great• Find date on the move• Real time response• No fake profiles• No setting up time• Move out with excitement• Directly connect in person• Break the ice easily
Business Model
• Extension of online dating
• Subscription• Advertisement
Promotion:• Referral discounts• Social Media• Viral Marketing• Free Trial
Social Networking to next level
Thank You