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Emerging Trends in E-commerce 2014

Date post: 12-Apr-2017
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Emerging E- commerce Trends What to expect in 2014
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Page 1: Emerging Trends in E-commerce 2014

Emerging E-commerce Trends

What to expect in 2014

Page 2: Emerging Trends in E-commerce 2014

E-commerce facts

• E-commerce pundits claim it originated in 1982 with the Boston Computer Exchange trading used computer equipment online, but E-commerce as we know it, gained traction only in 1994.

• According to eMarketer, global E-commerce sales figures crossed the USD 1 tn milestone in 2012, and will breach the USD 1.5 tn mark in 2014 by growing 20% over the previous year.

Page 3: Emerging Trends in E-commerce 2014

Emerging E-commerce Trends for 2014

Page 4: Emerging Trends in E-commerce 2014

“I can’t overstate how mobile is changing the way we interact with our customers, we have to embrace these changes”

Joel Anderson, CEO of Walmart

• Businesses will continue to explore newer payment avenues such as integrating with third party apps like PayPal as they seek to widen payment options to customers and provide a mobile optimized checkout.

• We expect this to be a crucial factor in ensuring customer satisfaction.

Enabling Mobile Payment Options

Page 5: Emerging Trends in E-commerce 2014

Multi-device or Omni-channel Sellling• With customers demanding the flexibility to explore the web using a

device of their choice, businesses have no choice but gear up to recognize requests arising from across an array of devices including laptops, smart phones and tablets and newer technologies such as smart watches.

• Customer satisfaction would depend on ensuring seamless browsing and an exceptional shopping experience across multiple platforms.

Page 6: Emerging Trends in E-commerce 2014

Content becomes even more powerful• ‘Traditional’ SEO tenets such as keyword usage and density will be

replaced by the need for useful content tailored to customer requirements.

Page 7: Emerging Trends in E-commerce 2014

Big Data to power E-commerce

• Big Data Analytics promises to be the biggest game changer in the E-commerce industry today. It offers to make sense of huge volumes of structured and unstructured data that are beyond the processing capabilities of traditional database or software techniques.

“We will continue to see a convergence of the digital and physical world. Those who conquer that trend will be market leaders.”

John Philips, SVP of Supply Chain and Logistics for Pepsi Co

Page 8: Emerging Trends in E-commerce 2014

Social Networks and its Impact

• The evolution of social analytics would further support such action even as ways to measure ROI from social efforts would become possible.

“When you say it, it’s marketing. When your customer says it, it’s social proof.”

Andy Crestodina

Page 9: Emerging Trends in E-commerce 2014

Global product, local experience

• As geographical boundaries disappear for the global consumer, the preference for a localized E-commerce experience with transaction, market offerings and payment options being carried out in the local language as also payment options remain, nudging E-commerce businesses to offer flexibility and a range of customer friendly options to ensure customers a local experience even while purchasing in a global market.

Page 10: Emerging Trends in E-commerce 2014

Conclusion

• While online shoppers can prepare to be pampered for choices, E-commerce businesses in 2014 can look forward to a challenging year in a competitive environment.

• The year 2014 will be the year of the customer with all technology geared to support them.

Page 11: Emerging Trends in E-commerce 2014

Thank You

For more information, you can read our whitepaper:

HEREOur website:


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