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EMERGING TRENDS OFECOMMERCE

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    EMERGING TRENDS OF

    IN INDIA

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    MADE BY:-

    PREETI.M

    SHREY.KRANTIL.S

    AKSHAY.AB.B.A-VI-

    C(IB)

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    INTRODUCTION

    Electronic commerce or e-commerce consists primarily of thedistributing, buying, selling, marketing, and servicing of

    products or services over electronic systems such as the

    Internet and other computer networks. The information

    technology industry might see it as an electronic business

    application aimed at commercial transactions. It can involve

    electronic funds transfer, supply chain management,

    e-marketing, online marketing, online transaction processing,

    electronic data interchange (EDI), automated inventory

    management systems, and automated data collectionsystems. It typically uses electronic communications

    technology such as the Internet, extranets, email, e-books,

    databases, and mobile phones.

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    FUNCTIONS OF ELECTRONIC COMMERCEThe four functions of e-commerce are:

    1. Communication2. Process management

    3. Service management

    4. Transaction capabilities

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    SIGNIFICANCE OF E-COMMERCEThe electronic market place participants are not limited only to digital product companies

    e.g. publishing, software and information industries. The digital age and the digital revolution affect

    all by virtue of their process innovations:

    Web-TV and digital television is going to affect TV news and entertainment programmes.

    Changes in telecommunication will affect the way the information is received, product

    announcements, orders etc.Phones, Fax machines, Copiers, PCs and Printers have become essential ingredients in

    doing business, so are E-mail, websites and integrated digital communication

    Todays office business machines are not integrated (eg. Faxed orders have to be typed in

    on computers), the much talked about convergence will drive all these equipment into one

    digital platform, whether it be a computer connected to the Internet and intranet, a newkind of device capable of interacting with other devices, because that device will prove to

    be more efficient and productive.

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    EVOLUTION2010 has been defining for the Indian e-commerce sector,

    which has (and some may sigh finally) come of age withmuch of the evolution being clearly visible this year. Though afairly old industry in India, this sector has caught the fancy of

    investors and has generated multiple entrepreneurial avenues,riding on macro trends such as increase in broadband

    penetration, change in buying patterns and the success of

    group buying sites globally. So, what did we see this year?Most significantly, travel site MakeMyTrips listing at the

    Nasdaq spurred the interest of many an investor as they saw aclear potential of a liquidation event. 2010 also nearly doubleof number of M&As (25) compared to 2009 (11), according to

    data compiled by our financial research platform VCCEdge. Inthis backdrop, VCCircle spots some key trends, including M&Asand private equity fund-raising, in the e-commerce space in

    2010 that will have a bearing on the way the industry evolvesin 2011 and beyond.

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    Categories that are flying:

    Domestic entrepreneurs are raring

    to set up online stores mimicking

    global ecommerce sites. The top

    categories within e-commerce,investors say, are travel, classifieds,

    group buying, auto sales and luxury

    brands.

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    Travel, the big e-commerce story: The catalyst for e-

    commerce, one category which is largely responsiblefor making users more comfortable with online

    transactions is travel. Top players such as IRCTC,

    Makemytrip.com, Yatra.com and Cleartrip.com are

    witnessing a boom in online ticketing sales and areexpanding their portfolio of services to add hotel

    booking and packages. Make my trip India Pvt. Ltd.

    acquired online bus ticketing company

    Ticketvala.com from Mumbai-based Travis InternetPvt. Ltd. in March 2010 and in August had a high

    profile listing on NASDAQ.

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    But we also like fashion: Today eBay acquired Germanysfashion and lifestyle shopping site brands4friends.com for

    $200 million, to foray into the hottest sector in ecommerce

    high end luxury portals. In India, sites such as 99labels.com,

    exclusively.in and Fashionandyou.com are competing in this

    segment. In November, Accel India Venture Fund and HelionAdvisors Pvt. Ltd. invested $2.8 million in Exclusively.In, Inc.

    followed by Sequoia Capital infusing $8 million in

    Fashionandyou.com. Anandan warned that retailers tend to

    be laggards when it comes to technology and this will prove

    to be an issue for e-commerce players.

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    Strategic shifts: General e-commerce has shiftedfrom being a horizontal space to vertical and

    shopping sites such as Indiatimes Shopping and

    Rediff Shopping need a total makeover. On the other

    hand, many portals are expanding horizontally - take

    Yebhi for example. Bigshoebazaar was recently

    rebranded as Yebhi - it no longer is a shoe-only store

    and also sells accessories, bags and clothing.

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    Classifieds going strong: Jobs, real estate,matrimonial continue to see traction. Linkedin,

    Naukri and Monster.com have top-recall followed by

    TimesJobs.com and Shine.com by HT Media.

    Matrimonial sites such as Consim Info Pvt LtdsBharatmatrimony.com, Shaadi.com and

    Jeevansathi.com continue to reign. Naspers Ltd

    infused $40 million into the Nexus-backed OLX and

    in July, Mid-Day Infomedia Ltd. acquired SnatchKingOnline Pvt. Ltd.

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    What is in store: Large e-commerce

    companies in India will need to spend heavilyon infrastructure over the next three years to

    maintain momentum. Despite shipping delays,

    billing errors, poor user interfaces, checkout

    issues, the perception of online transactions notbeing secure and the continued lack of

    bandwidth, the mood of e-commerce players is

    one of optimism as they wait for 3G networks

    to roll out.

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