Emerging SEO Strategies & Trends that Every

Marketer Needs to Know!

Oliver FeakinsCEO, Web Talent Marketing

Oliver Feakins• Born in London, England• I have a Wife, 2 dogs and a cat• Founded two internet companies

starting when I was 24.• Hold an MBA• Working for Internet Companies

since 2003• Speak on Web Marketing at

conventions across the country

• I’m fueled by Vision.. Big time!

• Founded in 2008• 18 employees and growing!• Clients in varied Industries from

across the country. • Promotion World ranked us #4• Top SEOS ranks us #17 in the US• Our thoughts are published

everywhere!• We operate the Lancaster SEO

Meetup Group – It’s FREE!!!!• Saying we are passionate about

search marketing is an UNDERSTATEMENT!

Awards & Certifications

Find us here

Where Do you Rank?

Your Name?

Your Service?

Things are not what they appear?

Welcome to SEO in

2013!

Remember This?

Google is smarter than ever!

Google can…

Treat an illness

Finish math homework

Check my flight

Check my team

Saves Lives!

You (and your customers) now influence the search results

Important TIP!

https://www.google.com/business/placesforbusiness/

Important TIP!

Let’s give this a try!

Rank for “Internet Marketing Companies”

Personalized Search

How do you see where you really rank?

Track your rankings

Where Do you Rank?

Google is cleaning up the web

• Launched February 2011• Affected 12% of search

results• Has been refreshed over 20

times• Targets poor/thin content• Websites with heavy ad

usage• Put tons on online business

out of business

• Launched April 2012• Affected 3% of search results• Is very difficult to reverse• Targets Spammy SEO• Is known as the “over

optimization penalty”• Punishes you for “bad links”• Google provided a tool in fall

of 2012 to help correct sites that were punished.

Social Media is no longer an option !

Social Media & Rankings

Correlation is not always causation

Search engines are listening!

Link building vs. Share Building

What is your social media strategy?

What is social media

It’s a Conversation

What social media is not

The average person is exposed to 3,000 advertisements EACH DAY!

• Networking

• Thought Leadership

• Crisis Management

• Recruitment

• Public Relations

• Customer Service

• Client Retention

• Loyalty Building

• Collaboration

Social media uses

And yes… BUSINESS DEVELOPMENT!!!

Develop your strategy!

Think conversation NOT campaign

Listen to your audience

• Google Alerts

• Tweet Deck

• Social Mentions

• RSS Feeds

• Followerwonk

• Friend Seeding

Tool up and engage

• Ping.fm

• Sprout Social

• Namechk

• Houtsuite

• Followerwonk

Develop a winning content strategy

Keep your ear to the ground

• Uber Search

• Quora

• Search.twitter.com

• Google Trends

• Google Alerts

Some more things to consider

• Don’t sell – talk

• Double check your spelling / grammar

• Write unique content – don’t copy!

• Think outside the box

• Don’t limit yourself to text – Think video!

Don’t Offend

Get Local

Get Local

Get Local

Mobile is here!

Mobile usage growth

Mobile usage growth

Tips for Mobile

• Responsive web design• Sites first, apps later!• Mobile URLs• Analyze your mobile data• Optimize site speed

Optimize for Siri

120 Million iphones and ipads Sold since 2008

In Conclusion

• Optimize your website for the social media revolution• Register and promote you local listings in search engines and

other databases• Research, analyze and develop a strategy for mobile users• Stop looking at rankings – Look at leads, sales & engagement• Social Media is to important to leave to an intern• There is no cheap tricks or shortcuts to great online marketing• Content is king… Still!• Social shares are queen!• Focus only on quality metrics

Questions?

@socialmediafirm

Oliver Feakins oliver@webtalentmarketing.com @socialmediafirm