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Members Survey 2011Results Summary
In total 371 surveys were received fromEmirates Golf Club Members
compared to 129 in 2010
Membership
Member Tournaments
• Themajorityofmembersratedthevalueformoney,servicetomembersbystaffandmanagement,approachabilityofmanagementandcommunicationmethodsasgood.
• Themajorityofmembersweresatisfiedwithmembertournamentsintermsoforganisation,valueformoney,varietyofformats,websitebookingandfrequencyofmembertournamentsthroughouttheyear.
Golf Course
• Themajorityofmembersratedthegolfcoursesasgood,over88%ratedthegeneralpresentationofthecourseaseithergoodorexcellent.Thelowestresultsinthiscategorywerereceivedfortheoverallpresentationofthelakes.
Golf Course
• ThemajorityofmembersplaytheMajliscoursethemostfrequentlyofallDubaiGolfcourses,theMajliswasalsoratedbythemajorityastheirfavouritecourseintheUAE.
• YasLinkswasvotedthesecondmostpopularcoursewithalmost10%ofmemberschoosingitastheirfavouritecourse.
Which Dubai Golf course do use most frequently
What is your favourite course in the UAE
67.5%
24.1%
5.3%
3.1%
73.5%
2.3%
2.3%
2.0%
2.6%
9.5%
3.9%
2.9%1%
• Over75%ofmembersplaynightgolfonthefloodlitFaldoandalmost70%ofplayersratetheexperienceasexcellentorgood.
• Almost79%ofmembersplaythePar3courselessthan10timesperyear.
• MostmembersratedGolfOperationsasgood,however34%ratedstockandserviceintheProShopasaverageandmorethan30%ratedthelockerroomfacilitiesasaverage.
Golf Operations
• AlmostallareasoftheProShopwereratedasgoodbythemajorityofmemberswiththeexceptionofthevarietyandselectionofgolfequipmentandoverallvalueformoneywhichwasratedbymostmembersasaverage.
Pro Shop
• 65%ofmemberssurveyedhavetakenlessonsatTheAcademyinthepast12monthsandmostarehappywiththeselectionoflessons,valueformoney,instructorknowledgeandthequalityofpracticefacilitiesattheClub.
Academy
Food & Beverage Overall dining experience
• Almost70%ratedthefoodqualityatEmiratesGolfClubasgoodorexcellentandjustunder60%feltthatthememberssocialeventswereeitherexcellentorgood.
• Morethan70%ofmemberssaidthattheirdiningexperienceoverallwasexcellentorgood.
• Theoncoursefacilitiesareratedbythemajorityofmembersasgood.
• ThehighestratingthroughouttheentiresurveywasforthequalityofserviceatLeClassiquewhichwasratedbythemajorityofmembersthatusetherestaurantasexcellent.
• In2012over80%ofmembersintendonusingtheSpikeBarmostfrequently.
• 48%takeadvantageoftheDubaiGolfdiscountanddineatDubaiCreekandalmost85%ratetheexperienceasexcellentorgood.
Food quality at Emirates Golf Club
54.3%
48.6%
23.6%
4.5%
2.9%
20.4%4.2%
2.6%17.0%
21.9%
Food & Beverage
Members social events
M’s
Spike Bar
Le Classique
Recreation
Communication
Overall Experience
• Over63%ofmembersusetherecreationfacilitiesandover80%ratethefacilitiesandequipmentasgoodorexcellent.
• Almost90%ratetherecreationstaffasgoodorexcellentand70%aresatisfiedwiththevarietyofstudioclassesonoffer.
• Over80%haveneverusedthememberdiscountatSensAsiaUrbanSpa,howeverover55%ofmemberswhohaveusedthesparateitasexcellent.
• 90%ratethefrequencyofcommunicationasaboutrightandmostwouldliketobecommunicatedtoonceaweek.
• Justunderhalfofmembersusefacebookandalmost97%rateemailasthepreferredmethodofcommunication.
• Ofthe76%ofmembersthatusethewebsiteover70%rateitasexcellentorgood.
• Over76%ofmembersratetheiroverallmembershipexperienceasexcellentorgoodandmorethan80%wouldrecommendtheclubtoothers.
How would you rate your overall membership experience
Would you recommend the club to others
57.4%19.0%
5.2%
18.4%