EMJD: Provisions for Erasmus Mundus Joint Doctorate candidates and overall promotion and marketing...

Provisions for Erasmus Mundus Joint

Doctorate candidates and overall promotion

and marketing strategy

Lucio Marcenaro (EMJD ICE Brand Manager)

Tallinn, 19-01-2012

Summary

EMJD Interactive and Cognitive Environments (ICE)

Teaching and learning

“Customer” centred focus

Finance

Branding

Environment

Conclusions

Summary




Finance

Branding

Environment

Conclusions

EMJD ICE consortium

EMJD ICE

UNIGE

UNIKLU

TU/e

UPC

QMUL Queen Mary &

Westfield College,

University of London

Università degli Studi di Genova

(coordinator)

Technische

Universiteit

Eindhoven

Universitaet

Klagenfurt

Universitat

Politècnica de

Catalunya

EMJD ICE overview

EMJD ICE is one of the 34 Joint Doctorates funded by the

Education, Audiovisual & Culture Executive Agency (EACEA)

of the European Commission (in 2009 and 2011) and it is the

only one highly focused on the ICT sector

The course formally lasts three years, however an extension

is foreseen in order to uphold the thesis defense within the

first six month of the fourth year

Candidates will spend training / research periods in at least

two different institutions

ICE offers PhD candidates a complete education program in

the field of computer science, electronic and

telecommunication engineering and industrial design

EMJD ICE goal

Study and develop innovative ICT concepts, algorithms,

services to enable multi-user interactions in multi-

sensor physical environments for improving quality of

life, supporting human everyday tasks and fulfilling

urgent society needs

Focus on a multiple users perspective through:

User centred interaction design

Cognition, emotion, behaviour understanding

Context awareness

Summary



Appealing programme


Finance

Branding

Environment

Conclusions


Appealing programme

Build

Research

topics

Courses Seasonal

schools

Perspective

career

EMJD ICE research topics

AST Assistive Technologies



NES Network Embedded System




PIT People Inspired Technologies





IQL Improving Quality of Life





IQL Improving Quality of Life

MUS Multi-sensor Surveillance

EMJD ICE courses

EMJD ICE seasonal school

Summer School

Organized every year and lasting one week

Participation of

• PhD candidates

• Committees members

• Teaching staff

• Industrial delegates

Organization of school modules and seminars

Oral presentation of candidates’ activities and PhD track

assessment


Klagenfurt(AT), September 2-7 2011


Loano(I), September 2012

EMJD ICE perspective career

Continuously growing employment fields

Ambient Intelligence

(Wireless) sensor networks and embedded systems

Security and safety of infrastructures and utilities

Robotics

Personal Health Systems

Network of the future

Virtual and Augmented Reality

Summary



Academic staff


Finance

Branding

Environment

Conclusions


Academic staff

Students

Questionnaire

Friendly

Staff

Supervisors

Quality

Visiting

DL

EMJD ICE Academic staff

Prof. Carlo Regazzoni Full Professor at University of Genova, IEEE

Senior Member and Regional Director, more than 200 authored

papers (H-index 27)

Prof. Andrea Cavallaro Professor of Multimedia Signal Processing

at Queen Mary University of London, more than 100 authored

papers (H-index 22)

Prof. Matthias Rauterberg head of the Designed Intelligence group

at TU/e, more than 300 authored papers (H-index 22)

Prof. Bernhard Rinner Full Professor and chair of pervasive

computing at Klagenfurt University(H-index 13)

Prof. Andreu Català Attached Director Technical Research Centre

for Dependency Care and Autonomous Living (CETpD) of the

Universitat Politècnica de Catalunya (H-index 8)

Summary



Internship/mobility programme


Finance

Branding

Environment

Conclusions


I/M Internship / Mobility

programme

S Secondments: students can/should

spend a training periods abroad

C

Companies involvement: students

can/should spend training periods in

high qualified companies in the same

research field

EMJD ICE Internship and Mobility

The title will be awarded by the institution selected by each student as primary

and secondary university. The other ICE consortium universities

acknowledge the ICE title as well

* The agreement is temporarily signed for double degree and will be updated to joint the pertinent

Spanish National law comes into effect

Type of degree awarded

Primary UNIGE TU/e UPC UNIKLU QMUL

Secondary

UNIGE *** Double Joint* Joint Double

TU/e Joint *** Joint* Joint Double

UPC Joint* Double* *** Joint* Double

UNIKLU Joint Double Joint* *** Double

QMUL Double Double Double Double ***

EMJD ICE Internship and Mobility

…

12 months

6 months

18 months

PhD defense

Secondary Institution (compulsory)

Partner Institution (optional)

Primary Institution (compulsory)

Summary




University/students relationship

Finance

Branding

Environment

Conclusions

Customer centred focus

Web-based

User-friendly

Comprehensive

Consistent

services

Administrative

staff

Didactic

manager

Students

application

University/students

relationship

Respect

Courtesy

Expertise

Warmth

Empathy

Helpfulness

No contradictions

Common policies

EMJD ICE University/students

Administrative working group

Guarantees continuous update and monitoring of

running procedures towards implementation of the joint

degree programme

Promotes open discussion among experts concerning

technical and bureaucratic aspects of the joint curriculum

Solves VISA issues


Didactic manager

pedagogy expert

support researchers and professors

counseling and coaching

coordination, organization and scheduling

collecting feedback


Applications*

2010 2011

Applications opened in the EMJD ICE

database

487 396

Application forms submitted and evaluated 173 136

Candidates interviewed 43 40

Candidates invited to join the PhD 10 9

Candidates in the reserve list 21 20

Average Year of Birth 1979 1982

*EACEA Sponsored scholarships - not including additional grants


Third cohort first call for applications: TOTAL submitted 124 (closed on Jan 15, 2012)

North America Mexico 1 Total 1

South America Brazil 2 Chile 1 Colombia 2 Total 5

Europe Bulgaria 1 Bosnia 2 Romania 1 Serbia 1 Spain 1 Turkey 2 Ukraine 1 United Kingdom 1 Total 10

Africa Algeria 1 Egypt 3 Ethiopia 9 Gambia 1 Nigeria 7 Rwanda 1 Senegal 1 Sierra Leone 1 Sudan 1 Tanzania 1 Total 26

Asia Armenia 1 Bangladesh 3 China 6 Georgia 1 India 11 Indonesia 3 Iran 14 Iraq 1 Malaysia 1 Nepal 3 Pakistan 29 Palestine 3 Sri Lanka 1 Syria 1 Vietnam 4 Total 82

Summary




Direct enquiry and enrolment management

Finance

Branding

Environment

Conclusions


Direct enquiry and enrolment management

Student-workers – Erasmus Mundus Alumni (EMA)

Individual attention to student

Admission team

Attention EMA AT

EMJD ICE enrolment management

Verify students’ academic titles through Embassy

Coordinated by Administrative Board

Enrolled in Primary/Secondary and Coordinating

institutions

Up to now: 23 enrolled PhD student

Summary




Student life

Finance

Branding

Environment

Conclusions


Student life

Science-sports-culture

Public invitation

Active Experience

Involvement of

students in

Universities

activities and

“college life”

Science meetings

Sports activities

Cultural initiatives

External

involvement in

student’s life in

the University

EMJD ICE students life

Candidates shall:

Attend modules concerning their research interests and

activities

Study in direct touch with senior researchers and active

research groups

Prepare research report describing research activities

from a technical/scientific point of view

Show and describe their work in oral presentations

Spend stage periods working in a partner industry on the

development of innovative solutions and technologies

EMJD ICE students life

Summary




Finance

Cost

Scholarships

Branding

Environment

Conclusions

Finance

Finance

Cost

Scolarships

EMJD ICE tuition fees

Provide services to students

Periods of stage in partner industries

Participation to summer school

Trips

Logistic and didactic support

Category Tuition fees x year

Erasmus Mundus

granted students

Category A 7.200 €

Category B 7.200 €

Not granted Category A students 11.800 €

Not granted Category B students 10.000 €

EMJD ICE scholarships

1st year: 10 EACEA Grants + 2 Industrial Grants (Lakeside Labs)

2nd year: 9 EACEA Grants + 2 Industrial Grants (Lakeside Labs) + 1

UNIGE Athenaeum Grant

ICE PhD candidates and will receive a grant from the EACEA as an

employment contract (a Doctoral Agreement will be signed)

Gross salary as

Employment contract

per month

Laboratory based

activity

contribution per

month

Travel

subsistence

per grant

Cat. A 2.800 € 600 € 7.500 €

Cat. B 2.800 € 600 €

Participation is opened also to Non-granted students (some additional places may be available).

Summary




Finance

Branding

Communication

Environment

Conclusions

Branding

Communication

Website and web-advertising

Search engine optimization

Mailing lists

Social networking

Exhibits and open days

Brochures

Word-of-mouth

EMJD ICE communication

http://www.icephd.org


PhD Governing structure

Objectives

Research areas

Research activities

Structure of the course

PhD track



Objectives

Research areas

Research activities


PhD track

Descriptions of partners



Objectives

Research areas

Research activities


PhD track


Call for applications

Research projects

Application forms

Grants & tuition fees

EM/A scholarships

Tuition fees

Important dates



Objectives

Research areas

Research activities


PhD track



Research projects

Application forms


EM/A scholarships

Tuition fees

Important dates Sponsorships

Why become partner

Hoe become partner



Objectives

Research areas

Research activities


PhD track



Research projects

Application forms


EM/A scholarships

Tuition fees

Important dates Sponsorships

Why become partner

Hoe become partner

Log-in for registered users



Objectives

Research areas

Research activities


PhD track



Research projects

Application forms


EM/A scholarships

Tuition fees

Important dates Research themes

Publications

Platform

Data-sets

Sponsorships

Why become partner

Hoe become partner




Objectives

Research areas

Research activities


PhD track



Research projects

Application forms


EM/A scholarships

Tuition fees


Publications

Platform

Data-sets

Sponsorships

Why become partner

Hoe become partner


News area



Objectives

Research areas

Research activities


PhD track



Research projects

Application forms


EM/A scholarships

Tuition fees


Publications

Platform

Data-sets

Sponsorships

Why become partner

Hoe become partner

Students/staff

discussions


News area



Objectives

Research areas

Research activities


PhD track



Research projects

Application forms


EM/A scholarships

Tuition fees


Publications

Platform

Data-sets

Sponsorships

Why become partner

Hoe become partner

Students/staff

discussions

Frequently asked

questions


News area


Mailing lists

For promotion of available positions

Social networking

Facebook, Linked-in, Twitter

Brochures

Summary




Finance

Branding

International partnerships

Environment

Conclusions

Branding

International partnerships

Agreements with well-established foreign universities

Internationalization

Scientific trips

EMJD ICE internationalization

Companies: LakesideLabs, Infineon

International associations: IEEE

Foreign Universities

Conferences and workshops

New projects proposals (USER-ICE ITN Marie Curie

2012)

Summary




Finance

Branding

Quality

Environment

Conclusions

Branding

Quality

Promoting

Presenting

Assuring

EMJD ICE quality

How to tackle?

Promote the birth of a Quality Assurance Board within

the consortium

Setup quality assurance mechanisms basing on each

partner experience and international well-qualified

procedures

Create an open platform for the continuous exchange of

information and good practices among the funded EMJDs

EMJD ICE quality

Evaluation of supervisors

Published papers (/students) in journals according to the

impact factor

Published papers (/students) in high level conferences

Secured funding

• From industry

• From funding bodies

Number of high‐profile ICE‐oriented invited presentations

incl. keynotes

Number of attended conferences and events (/student)

Number of organized conferences and events (in topic)

EMJD ICE quality

Students’ feedback (in the form of questionnaire)

Feedback on the courses

Feedback on the project

Feedback on logistics and accommodation

Outcomes

Number and origin of downloads of software and datasets

Number of prizes and awards (of ICE students)

Employability of students

• time to job

• quality of job

EMJD ICE quality

Program evaluation

Search on Google based on topic-related keywords (e.g.,

cognitive environments PhD, pervasive computing PhD,

interactive environment PhD)

Proper distribution of primary and secondary

Students’ feedback on mobility

Summary




Finance

Branding

Environment

Location

Conclusions

Environment

Environment Accessibility/visibility

Geographic location

LOCATION

EMJD ICE location

Summary




Finance

Branding

Environment

Built-in environment

Accommodation

Conclusions

Environment

Built-in environment

Buildings

Campus environment

Students facilities

Accommodation

Residence

Halls

Flat/rooms rental

EMJD ICE built-in environment

Laboratories and devices

EMJD ICE accomodation

Summary




Finance

Branding

Environment

Conclusions

Conclusions

EMJD ICE PhD program

Main maketing themes

Implementation of marketing themes in ICE

Provisions for candidates

Lucio Marcenaro (EMJD ICE Brand Manager)

[email protected]

Date post:	28-Jan-2015
Category:	Education
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