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Emma North Marketing within the Leisure Sector
| Date post: | 27-Jul-2015 |
| Category: |
Marketing |
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Emma North
Marketing within the Leisure Sector
@Koozai_Emma
ON THE EDGE – London 2015
LOCAL SEO: HOW TO CATCH A PIGEON
LOCAL SEOhas never been more important
Knowledge Graph Presence
Local Listing Results
Mobile Search Results
GOOGLE PIGEONchanged everything
What is Google Pigeon?
A Google update designed to
improve local and map results
Brings local results more in line
with traditional ranking signals
When did it land?
July 2014
USA
December 2014
UK, Canada and Australia
LOCAL SEARCHRanking Factors
Source: moz.com
1
3
2
4
5
On Page Optimisation
Local Listings and Profiles
Citations
Social Media
Reviews
ON-PAGELOCAL
OPTIMISATION
Page Titles & Meta Descriptions
Page Content
Site Footer
Contact Page
Multiple Locations?
ONLY WHEN IT’S NATURAL!
Schema Markup Code
<div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">Koozai</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">50-52 Botley Road</span> <span itemprop="addressLocality">Southampton</span> <span itemprop="addressRegion">Hampshire</span> <span itemprop="postalCode">SO31 1BB</span> </div> Phone: <span itemprop="telephone">0845 453 1234</span></div>
Address Rich Snippets
Test in Google Webmaster Tools
http://kooz.ai/Local-SchemaCheck it out here
LOCAL BUSINESS LISTINGS AND
PROFILES
Scope and Scale
Local Listings
1
3
2
Fill in as much information as possible
Keep your address format consistent
Verify all of your profiles
STRONGLOCAL
CITATIONS
getlisted.org
Citations are defined as “mentions” of your business name and address on other webpages, even if there is
no link to your website
Often easier toearn than links
Strong signal to search engines
No risk ofunnatural linking
Citations
Niche Directories
Local Blogs
Industry
Publications
News Websites
Press Releases
Review Sites
OPTIMISING SOCIAL PROFILES
FOR LOCAL
Google My Business
BUSINESSREVIEWS
Don’t be embarrassed to ask for reviews
1
3
2Ways to encourage
positive reviews
Prompt follow up
Clear CTAs on-site
Make it easy
1
3
2
4
5
DON’T offer incentives
DON’T dictate
DON’T get angry
DON’T explicitly ask for Yelp reviews
DON’T FAKE REVIEWS!
What are your competitors doing?
What business listings have your competitors secured?
Where are your competitors getting reviews?
What are they doing on their site and social profiles?
Don’t forget mobile
http://kooz.ai/Mob-FriendlyAre you Mobile-Friendly?
Keep up to speed:READ, READ, READ.
Slow and steady wins the rankings
Emma’s Tip of the TalkSecure all the strong local
business listings you can
and always be consistent
with your address format
throughout your on-site and
off-site citations.
17Pages
Downloadour GuideCompletely free.
http://kooz.ai/Local-WPSimply visit this link:
DOWNLOAD SLIDEShttp://kooz.ai/OTEleisure2015
Marketing within the Leisure Sector
Roundtable Question
Have you built local SEO into your online strategy and is there more you could be doing?
