Emotional Triggers That Increase Your Email Click-Through Rate

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• LogicPeople buy for emotional reasons but they justify the purchase with logic. So, in your emails, don’t forget to (besides appealing to the emotional side) present some statistics, expert opinions or practical facts to encourage email clicks.

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• GainYour email should make a promise that when the reader clicks on the link he knows he’s going to get a specific gain. This promise might be obvious or more subtle.

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• FearFear is often more motivating than logic and gain. With the right audience and the right promise, you can get an amazing click-through rate when you instill fear into your reader.

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• ScarcityYou need to explicit tell your readers that whatever you’re offering is limited in some way.

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