Date post: | 11-Apr-2017 |
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Design |
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EmotionallyIntelligent
Design
Pamela Pavliscak@paminthelab
Long ago, we started
with one emotion
Then we were given
one more
and more
Really it goes back further
Our emotional connection with technology is complicated
We emotionally attach to our devices
Whether we talkto a voice
to the barely visible
max braun
useful
easy
enjoyable
functional
reliable
usable
pleasurable
useful
usable
desirable
So we’ve developed a (mountain) range of ways to
design for emotions
forrester walters von gorp & adams
Often it looks like this
or this
sometimes it turns out like this, or worse
We move people from sad to happy
again and again
PHYSICALfood, shelter, water, clothing, sleep
SAFETY AND SECURITYhealth, employment, social stability
LOVE AND BELONGINGintimacy, family, friendship, connection
SELF-ESTEEMconfidence, achievement, respect
SELF-ACTUALIZATIONpurpose, potential,
acceptance, morality
but it feels
too flat
The role of technology in our lives is bigger
Design needs to go bigger
BASICSfunctional, easy to use, reliable
TRUSTprivacy, transparency, control, governance, access
CONNECTIONintimacy, family, friendship, community, participation
IDENTITYconfidence, achievement, respect
MEANINGpurpose, potential,
creativity, challenges
Design for
PLEASURE+ PURPOSE
social awarenessEmpathy
self social
regu
latio
n
re
cogn
ition
social skillsInfluenceCollaborationConnectionInspiration
self-managementMotivationResilienceTrustworthiness
self-awarenessConfidenceIdentity
What if we take what we know about
emotional intelligence
1. IDENTIFY2. COLLECT3. COMMUNICATE4. ADAPT
And principles of
affective computing
ADAPT
Continue to evolve as the emotional
relationship changes
Translate emotion in context to design
without oversimplifying
INTERPRET
Recognize emotional complexity in-the-moment and on
reflection
IDENTIFY
To create
emotionally intelligent design
@paminthelab
IDENTIFYunderstanding emotional signals
cvdazzle
EXPLORE
MULTIPLE DIMENSIONS
Thanks Don Norman!
in-the-moment
How do people feel during the experience?
turbotax
SELF REPORT
FeelixMoodnotes
Mitra
FACIAL RECOGNITION
AffectivaKairos
Project OxfordEmoVu
VOICE RECOGNITION
Beyond VerbalWithings
PHYSIOLOGICALEEG, ECG, EDA
FeelMoodMetric
iMotions
TEXT/IMAGEANALYSIS
IBM WatsonWolfram Alpha
AlchemySynesketch
Soon we may use
emotion-sensing technology
moodnotes
IBM watson
beyondverbal
sproutling
Emotion-sensingmight not be quite ready though
How will knowing what people feel
change how we design?
summative
How do people feel overall, after an experience?
happyornot
Be open to new methods of
emotional research
CREATIVE
ENGAGED
EMPOWERED
ENTERTAINED
+ 7 MORE
diaries
Notice the emotion
Why am I having this feeling?
Can I do something about it?
What can I do? When? How? Where?
CBT
valence
Is the emotion positive or negative?
We are already pretty good at this
rownbakerdesign
granularity
What are the nuances of the emotion?
pieter desmet
EMOTIONFear
HappinessSadness
Anger Disgust
COGNITIONConfusion
ConcentrationDoubt
IntrigueConsideration
EMOGNITIONAmusement
SurpriseGuilt
EmpathyAnxiety
FrustrationEmbarrassment
relationships
What emotions are associated with the primary
felling?
wefeelfine
love guilt delight
submission curiosity sentimentality
alarm despair shame
disappointment ? outrage
remorse envy pessimism
contempt cynicism morbidness
aggression pride dominance
optimism fatalism anxiety
amazementsurprise
sadness
disgust
anger anticipation
joy
trust
fear
robert plutchik
delft institute of positive design
intensity
How intensely are the emotions felt?
Technical term is arousal
active
not active
pleasantunpleasant
tensejittery
upset distressed
elatedhappy
excited ebullient
tiredlethargic
placid calm
sadgloomy
serenecontent
choice
How much choice is involved in the feeling?
Technical term is dominance
emotions choice intensity
Curious, empowered, guilty.
proud +
-Inspired, compassionate, worried
afraid
Go beyond the binary (happy/sad), recognize
emotional complexity
INTEPRETmapping emotion to experience
bubelle
CHOOSE
MOMENTS OF TRUTH
gorrone engstrom
FOMODistractedDisjointedStoryless
Fragmented
MEANING
Lack of presenceFear of forgetting
StressedAlways behind
Tethered
TIME
ComparativeObligatedDistanced
AntagonisticTogether but Alone
RELATIONSHIPS
Lows distort what we feel to be real
@paminthelab
GratitudeCompassionInspiration
PurposePotential
MEANING
CompetenceMastery
ContinuityCreativityAbilities
SELF
AuthenticVulnerable
IntimateWeak ties
Connection
RELATIONSHIPS
Highsamplify or extend the best in us
@paminthelab
source
How can design be a source of happiness?
obligatory mailchimp reference
support
How can technology support happiness?
nest
modcloth
pplkpr
crystal
symbol
How will the device, design, or experience become
symbolic of an emotion?
FOMO
angry
competent
THINK FEEL
CONTEXT
PHYSICAL
psychological
physical
ideological
social
Consider the
emotional context
patrick jordan
machine intelligencedevices, algorithms, bots
social intelligencefamily, friends, neighborhoodscommunities,
social networks
cultural intelligencenorms, beliefs,
values, customs, possessions
system designgovernment, policies,
environment
humanfeelings, thoughts,
words, actions
@paminthelab
ADAPTgrowing and changing with emotion
jibo
RECONSIDER
THE JOURNEY
short-term
How can we support a one-time or short-term
relationship with respect?
How can we move beyond just sad to happy?
long-term
How can we evolve with the technology, emotionally
and otherwise?
anticipation
evolveexpress
reflect
I DO
I THINK
I SAY
I FEEL
I SENSE (see, hear, touch)
I WANT
short-termINTERACTING
I ASPIRE
I HOPE
I CARE
I REMEMBER
I VALUE
I APPRECIATE
I AM(human)
long-viewBECOMING
I AM(user)
cicret
hybrid self
human being becomingalgorithmic selfextended intelligenceinteracting user
values-based
How can we design for long-term value and human
well-being?
PERSONALCreativity
VarietyAutonomy
CompetenceMotivation
PerseveranceResponsibility
CourageConnectionBelongingGratitudeHumility
GenerosityLearning
Self-AwarenessGrowth
COLLECTIVETransparency
TrustRespectPrivacySecurity
SustainabilityEqualitySharing
ContinuityUnity
AltruismCompassionForgivenessMentoring
Loyalty
Go beyond marketplace metrics, choose measures for
personal and collective well-being
PRACTICE GRATITUDE
EMBRACE INTENSITY
• What memories are already present?
• How can we foster recall?
CONJURE MEMORIES
SAVOR
• Where are the spaces for people in the story?
• How can people be creative collaborators?
INVITE PARTICIPATION
INVOLVE SENSES
• Is there a place for gratitude in the experience?
• How can we cultivate it?
• What are the most intense moments, positive or negative?
• How can we participate in these moments, if it’s appropriate?
• Where can we build in moments to pause or reflect?
• What other ways could we encourage savoring?
• How can we enrich the experience with all the senses?
• What senses could be evoked?
moodwings
Together we can create a future of
emotionally intelligent design
Pamela [email protected]