website

Find Your Pals Free 100% Reliable Easy to

Use

Ke Chen Huiyu JiangZiyin Zhang

• O2O online platform

• Project ideas： Build an online platform--a bridge between international students and U.S. students.

• Our user can publish events and then invite their friends to join in； and find many other events posted by others and choose some of them to take part in.

Project Idea

CEOHuiyu Jiang

Business strategyCoordinator between different departments Fund raising

CFOZiyin

Zhang

Financial statementsFinancial forecasting Financial analysis

Market ManagerKe Chen

Marketing tactics New product promotion

Team Role

Outline

Marketing Analysis

Product Introduction

Financial Analysis

✓ Development of Plan✓ PIC ✓ Market Size✓ Customer Need✓ Value Proposition✓ Forecasting Sales✓ Competitor Analysis✓ SWOT Analysis✓ Price Testing✓ Partner/Customer

Management

Table of Contents

MarketAnalysis

Part 1

PIC• Technical： Develop functional website/app; design

clean and easy-to-use UI.• Marketing： Focus on international graduate students

and native students in SBU.Focus

• Short-term: Accumulate users volume; increase popularity of the product and reach the level of 40% among international students in Stony Brook University.

• Long-term: The most popular social platform in SBU. Goals

• Maximize outcome through limited costs.• Continuously improve function of website/app based on

feedback of native and international students

Special Guidelines

Development Plan

Plan Stage

Test Stage

Launch Stage

1. Opportunity Identification3. Concept Generation4. Concept Evaluation5. Development

1. Test the product in Stony Brook University2. Improve the product3. Determine whether to go ahead

1. Launch product2. Improve the product

1st year

0 year

2-5 year

Market Size

• The United States have been witnessing a dramatic increase in the number of international students these years.

• According to National Center for Education Statistics, 20.2 million students are expected to attend American colleges and universities in fall 2015, while 1.05 million of them are non-resident students, accounting for 5.20% of the population.

Market Size – Stony Brook University

• Why Stony Brook?

• There are 3490 international students in Stony Brook University, making up 12% of the student population.

Data Source: http://www.internationalstudent.com/

Resources (SBDC, incubator

offices)

Ratio of International Students

Customer Need

• Interview• Purpose:

• 1. Finding customer problems• 2. Selecting data for sales

forecasting• 3. Improving product

• Conduct a on-campus survey interviewing 40 students.

Customer Need

Privacy concerns, off-line events, friends recommendation…

Value PropositionEvents/News/Questions• Get to know on-campus events and can share it with your friends• Have your questions answered

Friends• Meet new international/native friends• Share your interests

Annual Customer Networking BBQ/party• Enjoy food, games• Networking

Forecasting Sales (Test Stage)

• Awareness: 90%• Trial: 92%• Available: 100%• Repeat Purchase: 50%• MS = 90%*92%*100%*50%

=41.4%• Sales: 29576*41.4%=12244

Forecasting Sales (Launch Stage)

• Awareness: 50%• Trial: 60%• Available: 100%• Repeat Purchase: 50%• MS = 50%*60%*100%*50%

=15%• Sales: 20.2m*15%=3.03m

Google (Calendar)

Online: Web development/maintaining

Build up a bridge between international students and native students

Recommend friends who share the same interests Emails

Text message

Customer Acquisition: College clubs & organizations, orientation

Offline: Organize

offline events

(BBQ, party)

Customer Retention: Keep close with our customers

Niche Market:

College studentsSmall businesses

near campus

College organizations

/institutions

Market understanding

College support for startups

Risks

Competitor Analysis

Data Source: https://zephoria.com

Market Gap

SWOT Analysis

Strengths:1. Market pioneer2. Differentiation strategy

Weakness:1. No user base2. Financial pressure

Opportunities:1. Increasing number/ratio of international students2. Market gap

Threats:1. Existed social software2. Policy risk

SWOT

Market Strategy

Test Stage

• Goal: Reduce the risk

• Methods: One year test stage in Stony Brook University

DifferentiationStrategy

• Goal: Get market share

• Methods: Emphasize on off-line events

Quick To Market

• Goal: Increase revenue (Scale Effect)

• Methods: Prepare sufficiently for launch in the test stage

✓ Prototype✓ Functions✓ Features✓ Customer concerns

Table of Contents

ProductIntroduction

Part 2

http://jhuiyu.wix.com/findyourpals

B2Website

Prototype

Our Website: http://jhuiyu.wix.com/findyourpals

➢ Publish your events (in your groups or invite certain friends）

➢ View events and choose whether to go➢ Add new friends/groups➢ Edit your Google Calendar➢ Ask or answer academic questions

Functions

Website Functions

• Make new friends based on mutual interests

• Function focus: publish and view events• Make friends with international/native

students

Website Features

• User Certification

• Privacy Setting(Public or open to certain people)

Privacy

• Activity Location: On campus or near campus

• Activity hosts: School Clubs/School Organizations/Person in the same group/Your friends.

Safety

• Recommendation: Same School; Same interests

• According to your preference：International/ natives/

New Friends

Customer Concerns

✓ Expense Budget✓ Cash Flow Statement✓ Break-Even Analysis✓ Appendix

Table of Contents

FinancialAnalysis

Part 3

Google (Calendar)

Online: Web development/maintaining

Build up a bridge between international students and native students

Recommend friends who share the same interests Emails

Text message

Customer Acquisition: College clubs & organizations, orientation

Offline: Organize

offline events

(BBQ, party)

Customer Retention: Keep close with our customers

Niche Market:

College studentsSmall businesses

near campus

College organizations

/institutions

Market understanding

College support for startups

Price Testing• Is our price competitive compared to other advertisement

methods? What is the acceptable price for customers?

Partner Management

Expense Budget

Cash Flow Statement

Break-Even Analysis

Appendix

Appendix

Appendix

Appendix

Appendix

Appendix

Visit Our Website, Start meeting new friends：http://jhuiyu.wix.com/findyourpals

Thanks