Date post: | 31-Dec-2015 |
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empathize define
ideate prototype
test
reframe
point of view
a unique, concise reframing of the problem that is grounded in user needs & insights
point of view: what?
create a cheaper and easier-to-maintain incubator for clinics in nepal
(the original design directive)
user desperate nepali mother living in a remote village
need to keep premature baby warm to give it a chance to survive
insight most mothers don’t have the means to bring their baby to a hospital
the embrace point of view
1. unpack
2. identify user, needs, and insights
3. reframe the problem
point of view: how?
unpack
identify user, needs, and insights
reframe the problem
point of view: how?
saturationspace
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
demo
storytell and captureshare stories and create user empathy maps
start with each pair’s most interesting user
part 1: unpack
unpack
identify user, needs, and insights
reframe the problem
point of view: how?
are human physical and emotional necessities
capture the goals and motivations of the person for whom you are designing
are verbs, not nouns (opportunities, not solutions)
needs . . .
reframe the challenge
give you an actionable direction to go in
lead to novel solutions
insights . . .
point of view: components
user be specific
need use verbs
insights observation + interpretation
identify user, needs, and insights
user need insight
unpack
identify user, needs, and insights
reframe the problem
point of view: how?
combine to create point of view
user need insight
combine to create point of view
user need insight
…NEEDS...
...BECAUSE…
generate possibilitiesusers, needs, insights on separate post-its
create point-of-view dashboardsingle-user, single-need, useful insights
part 2: build to your point of view