Date post: | 12-Apr-2017 |
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Empathy Map and Problem Statement
to redesign the school-to-work transition
Design Thinking Action Lab
Aug 2013 Maite Ibarretxe, PhD
martes, 6 de agosto de 13
Design Challenge
School-to-work
transition for a
recent grad + MBA
inSpain
Say Think SAY
Do Feel
- I have study for nothing- I have no choice in Spain- I will have to go abroad
- Go to China, LatinAmerica, Germany
- I speak only intermediate English
-Spain’s perspective looks horrible
- look upset- the body was curved
- the voice sounded quiet- the eyes where lost
- They think their situation is like 50 years ago, when many
spaniards emigrate- They think the situation
is unjust for them being well prepared
-
- They feelunhappy
and are anxious about their future
martes, 6 de agosto de 13
Problem Statement
needs a way to because
Stakeholder Need Insight
A young enthusiastic business grad and MBA
from a spanish University
Boost languages learning to reinvent his life/work project outside Spain
There are plenty of good working options in Asia,
Middle East, Latin America and Germany
martes, 6 de agosto de 13