Date post: | 14-Jul-2015 |
Category: |
Technology |
Upload: | jason-clarke |
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The Secret Ingredient in WordPress Development, Work, and
Success
EMPATHY
JASON CLARKE WordCamp Maine • August 16, 2014
One way to view empathy.
Putting aside our ego
tools projects
plans biases fears
To adopt the perspective of
another
So we can solve real problems
for people.
206%
A shift in focus.
“Don’t worry, we know how to build WordPress
sites.”
USES WORDPRESS EXPERTISE (+ NEWEST JS FRAMEWORK ) “We made you a site!”
“Let’s see what’s between you and more success.”
USES WORDPRESS EXPERTISE + THE RIGHT TOOLS FOR THE JOB
“We helped improve success using
WordPress.”
It makes a real difference.
/?p=123 vs
/local-support-groups
Search traffic
117%
206%Forum posts
1 - http://www.usabilityfirst.com/documents/U1st_BCO_CaseStudy.pdf
breastcancer.org Redesign Project
Interviews, testing, semantic code
This isn’t just about feeling good!
5% now Increase in retention rate
25% Increase in long-term
profits
2 - http://hbswk.hbs.edu/archive/1590.html1 - adaptivepath.com/uploads/documents/apr-005_businessvalue.pdf
45%From 4 steps
to 1
It’s a process.
Discovery is not a
line item.
Make goals when it’s
easy.
Establish regular
feedback.
money in wallet
It’s everyone’s job.
More thoughts here and here
We need it with each other as well.
Developer
Blog daily/weekly
Designer
Experiment with plugin or feature development
Leader/PM
Respect the overall goals
What if we don’t know our customer?
What do we know?
!• ~5+ plugins • Varying technical skill • Focused on publishing,
not buying
We can still create thoughtful experiences.
What can we do?
!• Make it invisible • “What Would Core Do?” • Play the long game
Image of PushUp code snippet from VIP talk
We can still create thoughtful experiences.
What can we do?
!• Make it “invisible” from
WordPress core • Respect the visitor and
publisher • Play the long game