Empire Open

WHERE THE WORLD’SGREATEST IN ACTIONSPORTS ARE CROWNED

WHERE THE GREATEST IN ACTION SPORTS ARE CROWNED

NEW YORK CITY / MAY 2012

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INSPIRED bY THE bIGGEST STAGE IN THE WORlD




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FIRST-EvER lARGE-SCAlE ANNuAl ACTION SPORTS COMPETITION IN NYC

� 3 DAYS WITH 4 TICKETED SESSIONS

� 60,000 ExPECTED ATTENDEES

� MINIMuM $1.4 MM MEDIA/MARKETING SuPPORT

� TARGET GEN Y CONSuMERS AND YOuNG FAMIlIES




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OvER 150 HOuRS OF Tv COvERAGE

� THREE MONTHS OF SERIAlIzED “DOCu-DRAMA STYlE” PROGRAMMING




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THE ACTION SPORTS CONSuMER

� 75.6 MIllION CONSuMERS CONSIDERS THEMSElvES FANS OF ACTION SPORTS

� 50.2 MIllION CONSuMERS ACTIvElY PARTICIPATE IN ACTION SPORTS IN THE uS

� 72.3% OF TEENS (13 - 17) CONSIDER THEMSElvES FANS OF ACTION SPORTS - HIGHEST PERCENTAGE OF FANS OF ANY uS SPORT ExCEPT FOR NFl

� 65.4% OF YOuNG ADulTS (18 - 24) CONSIDER THEMSElvES FANS OF ACTION SPORTS - HIGHEST PERCENTAGE OF FANS OF ANY uS SPORT ExCEPT FOR NFl

� 85% OF EvENT ATTENDEES SAY SPONSORSHIP OF ACTION SPORTS INFluENCES OPINION OF SPONSORS IN POSITIvE MANNER AND MAKES bRAND EITHER ‘COOl’ OR ‘vERY COOl’

� ACTION SPORTS HAvE bROAD INFluENCE OvER CONSuMER bEHAvIOR AND TRENDS IN FASHION, MuSIC, vIDEO GAMES, TECHNOlOGY




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ACTION SPORTS FANS IN NYOWN THE HIGHlY SOuGHT-AFTER GEN Y AND YOuNG FAMIlY DEMO IN A CAPTIvE ENvIRONMENT

� #1 MARKET IN THE COuNTRY FOR KIDS WHO ARE FANS OF ACTION SPORTS AND KIDS WHO PARTICIPATE IN ACTION SPORTS

� 25% AHEAD OF THE #2 MARKET, lOS ANGElES, IN PARTICIPATION NuMbERS

� #2 MARKET FOR ACTION SPORTS FANS IN bOTH ADulT (18+) AND TEEN (12-17) CATEGORIES

� #1 MARKET IN THE COuNTRY FOR bOTH POPulATION AND TElEvISION vIEWERSHIP




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150 OF THE WORlD’S TOP ACTION SPORTS PROS

� $1MM IN PRIzE MONEY

� INNOvATIvE HEAD TO HEAD COMPETITION FORMAT




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WORlD-ClASS vENuE:uSTA NATIONAl TENNIS CENTER

� lOCATED IN NEW YORK

� 3 lARGE STADIuMS PluS SuRROuNDING GROuNDS

� uNPARAllElED ATMOSPHERE

� uNRIvAlED HOSPITAlITY AND FESTIvAl vIllAGE




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EMPIRE OPEN FOOTPRINT

* FOR IlluSTRATION PuRPOSES ONlY, SubJECT TO CHANGE




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SEvEN DISCIPlINESSkATEbOARD VERTSkateboarders fly 20’ into the air to perform amazing aerial stunts on a 60’ half-pipe

SkATEbOARD STREETSkateboarders utilize objects found in urbanized settings—such as curbs, ledges, handrails, stairs, and other obstacles—on a designed course

bMX VERTBicycle riders fly 25’ into the air to perform amazing aerial stunts on a 60’ half-pipe

bMX PARkBicycle riders utilize a designed course of custom ramps, jumps, and objects found in urbanized settings

MEGARAMP SkATEbOARD TRIPLESSkateboarders perform three consecutive tricks on a unique course that features a 26’ high roll-in, twomassive launch boxes and a huge quarter-pipe

MEGARAMP bMX TRIPLESBicycle riders perform three consecutive tricks in an incredible visual experience, featuring a 26’ high roll-in, two massive launch boxes and a huge quarter-pipesive launch boxes and a huge quarter-pipe

fREESTyLE MOTOCROSS (fMX)Riders perform amazing aerial motorcycle stunts while launched 35’ in the air, covering distances of more than 100’




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DAIlY lIvE PERFORMANCES bY A-lEvEl MuSIC STARS




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PARTNERSHIP




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EvENT ENTITlEMENT bENEFITS � bRAND NAME/lOGO INCluDED IN EvENT TITlE

� CATEGORY ExCluSIvITY

� YEAR-ROuND IP RIGHTS

� DOMINANT EvENT SIGNAGE

� Full bROADCAST INTEGRATION vIA 150+ HOuRS OF PROGRAMMING ON 7 NETWORKS

� MAJOR PRESENCE ACROSS 15+ WEbSITES

� HEAvY INCluSION IN MINIMuM $1.4 MM IN MEDIA AND MARKETING SuPPORT

� ON-SITE PRODuCT SAMPlING, SAlES AND PROMOTION

� CuSTOMIzED RETAIl ACTIvATION PROGRAMS

� vIP TICKETING AND HOSPITAlITY

� ACCESS TO ExCluSIvE CONTENT AND uNIquE CONSuMER ExPERIENCES

� ATHlETE/ARTIST MEET AND GREETS, ClINICS AND AuTOGRAPH SIGNINGS




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ON-SITE bENEFITSbRAND DOMINATION

� HEAvY lINE-OF-SITE bROADCAST CAMERA-vISIblE bRANDING

� PROMINENT bRANDING THROuGHOuT All THREE STADIuMS AND THE ENTIRE EvENT GROuNDS

� HEAvY bRANDING ON All RAMPS AND EquIPMENT




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ON-SITE bENEFITS CONTINuEDuNRIvAlED ACTIvATION

� DEDICATED ExHIbIT SPACE IN THE FESTIvAl vIllAGE

� PRODuCT SAMPlING, DISPlAY, TRIAl, COuPONING AND SAlES RIGHTS ON-SITE

� AuTOGRAPH SESSIONS WITH COMPETITORS

� PublIC ADDRESS ANNOuNCEMENTS TO SuPPORT ACTIvATION

� EvENT TICKETS, vIP PASSES AND FIRST-ClASS HOSPITAlITY

� PREMIuM vIEWING SuITE

� bEHIND-THE-SCENES ACCESS FOR ClIENT ENTERTAINMENT




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MEDIA bENEFITSbROADCAST INTEGRATION

� ENTITlEMENT OF 150+ HOuRS OF TElEvISION PROGRAMMING ON 7 NETWORKS

� HEAvY INCluSION IN TuNE-IN SPOTS ON All NETWORKS

� OPEN AND ClOSE bIllbOARDS

� HEAvY SPOT INvENTORY IN All bROADCASTS

� bRANDED IN-SHOW FEATuRES

� DvR-PROOF IN-bROADCAST PRODuCT INTEGRATION

� INCluSION IN All ANIMATIONS, buMPS, lEADERbOARDS, GRAPHICS, ANNOuNCER MENTIONS, ETC.




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DIGITAl bENEFITSExPANDED REACH

� ExCluSIvE OWNERSHIP POSITION ON EMPIREOPEN.COM

� ENTITlEMENT OF EMPIRE OPEN FACEbOOK COMPETITOR CHATS

� INCluSION IN ADDITIONAl SOCIAl MEDIA OuTREACH (TWITTER, YOuTubE)

� ExCluSIvE CONTENT FOR PARTNER SITES

� lOGOS, bANNERS, vIDEO, PRE-ROll, ETC.

� HEAvY bRANDING IN 150 vIDEO ClIPS SYNDICATED ACROSS 15+ MAJOR SITES




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RETAIl bENEFITSINCREASE CONSuMER AWARENESS

� RETAIl CONSuMER PROMOTIONS/SWEEPSTAKES

� uTIlIzE ATHlETE APPEARANCES THROuGHOuT NY DMA

� SAlES INCENTIvE PROGRAM

� EvENT MARKS AND lOGOS IN POP OR IN-STORE DISPlAYS

� RIGHT TO CO-OP PROGRAM WITH RETAIlERS

*OPPORTuNITIES SubJECT TO APPROvAl




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Date post:	21-Jan-2015
Category:	Sports
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