Summer Training Report

On

“Imperial study on measuring attitude and perception of people towards Swachh Bharat Abhiyan”

Submitted In Partial Fulfillment Of the Requirement

Of

Bachelor of Business Administration

Internal Guide Submitted By

Dr. SHYAMA KUMARI ANIRUDH MEHTA

Assistant Professor  01750501713

Submitted To:

BanarsidasChandiwala Institute of Professional Studies, Dwarka, New Delhi

(Affiliated to Guru Gobind Singh Indraprastha University)

DECLARATION

I hereby declare that this Project Report titled Imperial study on measuring attitude

and perception of people towards Swachh Bharat Abhiyan submitted by me to Banarsidas

Chandiwala Institute of Professional Studies, Dwarka is a bonafide work undertaken during

the period from 18/06/2016 to 18/04/2016 by me and has not been submitted to any other

University or Institution for the award of any degree diploma / certificate or published

anytime before.

(Signature of the Student) Date: / / 2016

Name: Anirudh Mehta

Enroll. No.: 01750501713

BONAFIDE CERTIFICATE

This is to certify that as per best of my belief the project entitled “Imperial study on

measuring attitude and perception of people towards Swachh Bharat Abhiyan” is the

bonafide research work carried out by Anirudh Mehta student of BBA, BCIPS, Dwarka,

New Delhi during June-July-August 2015, in partial fulfillment of the requirements for the

Summer Training Project of the Degree of Bachelor of Business Administration.

He has worked under my guidance.

--------------------

Dr. Shyama Kumari

Project Guide (Internal)

Date:

Counter signed by

-------------

Director- Dr. Shamsher Singh

Date:

TABLE OF CONTENT

S.NO. CONTENTS PAGE NO.

1. Executive Summary

2. Plan of the Research Introduction About the project Objective of the Study Literature Review

3. Research Methodology Universe & Sources of data Sample size Research design Methods of data collection Instrument used Tools of analysis

4. Data Collection and Data Analysis

5. Findings & Conclusions

6. Suggestions

7. Bibliography

8. Annexure

FIGURE TABLE

SNo. Figure No. Page No.1 Fig 1

2 Fig 2

3 Fig 3

4 Fig4

5 Fig5

6 Fig6

7 Fig7

8 Fig8

9 Fig9

10 Fig10

11 Fig11

12 Fig 12

13 Fig 13

14 Fig 14

15 Fig 15

16 Fig 16

17 Fig 17

EXECUTIVE SUMMARY.

Executive summary

My objective of the study is studying the attitude and perception of people towards Swachh

Bharat Abhiyaan , the level of participation of the general public in the activities of SBA ,

and suggestions to make it a success.

The study is conducted via structured questionnaire  taking 100 respondents as a sample size

and using convenience sampling as sampling design.

The data collected and analyzed reveled some findings , conclusion and suggestions. The

findings and conclusion talk about the positive outlook of the people toward swachh bharat

abhiyan , the level of participation by general public , leaders , celebrities and MCD people

and there impact on the SBA .The suggestions to make it a successful drive ,need for

awareness, more initiative by MCD people to change the mind setup of the general public

towards cleanliness. Knowledge about proper health and hygiene, sanitation facilities and

importance of usage of toilets in households.

PLAN OF THE RESEARCH

3.1 INTRODUCTION

The campaign of clean India movement is the biggest step taken ever as a cleanliness drive

till date. On the day of launch of campaign around 3 million government employees

including students from schools and colleges had participated in the event to make it

popularize globally and make common public aware of it. This event was organized at

Rashtrapati Bhavan on 2nd of October in 2014 in the presence of 1500 people. This event

was flagged off by the Indian President, Pranab Mukherjee. Prime Minister, Narendra Modi,

had nominated the name of nine famous personalities from business industries, sports and

Bollywood to drive the clean India campaign. He also had requested from all nine

personalities to invite another nine personalities individually and requested to continue the

chain nine people to take this campaign to every Indian living in any corner all around the

country.

Narendra Modi has said that this campaign should be taken as the big challenge and must

pass the request to invite other nine people individually (just like branching of tree) so that

this vision of cleanliness may be completed till 2019 and may India become a clean country

forever in the history.

By getting inspired from this Indian campaign, the Indo Nepal Doctors Association has

launched a campaign called “Swachh Bharat Nepal – Swasth Bharat Nepal Abhiyan” on 3rd

of January in 2015. It was started from the Indo-Nepal Border Region, Sunauli – Belihiya

(near birth place of Lord Buddha, holy city of Lumbini, Nepal).

Other programme of the cleanliness in India such as Central Rural Sanitation Programme

(CRSP) was started in 1986 all over the country which had focused to construct the

individual sanitary latrines for the personal use of the people living below the poverty line. It

had focused to convert the dry latrines to the low cost sanitary latrines, to construct latrines

especially for rural women with other facilities of hand pump, bathing room, sanitation,

washing hands, etc. It was targeted that all the provided facilities should be properly

maintained by the village Panchayats. Proper sanitation of the village such as drain systems,

soakage pits, disposal of solid and liquid wastes, awareness of health education, awareness

for social, personal, household and environmental sanitation etc.

Total Sanitation Campaign (TSC) of cleanliness in India was started in 1999 by the

Government of India in order to restructure the Rural Sanitation Programme. Nirmal Gram

Puraskar was started in the month of June in 2003 as a sanitation programme to boost the

Total Sanitation Campaign. It was a an incentive scheme launched by the Government of

India in 2003 to award people for total sanitation coverage, maintaining clean environment as

well as making villages open defecation-free villages by the Panchayats, Blocks and Districts.

Nirmal Bharat Abhiyan (NBA) was started in 2012 and then Swachh Bharat Abhiyan in 2014

on 2nd of October. However, all the sanitation and cleanliness programmes run by the Indian

government earlier were not as effective as the current Swachh Bharat Abhiyan of 2014.1

3.2 ABOUT THE PROJECT“A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth

anniversary in 2019. I have selected this as a part of my survey because of it is necessity and

big responsibility to  teach citizens of the country that the city they live in is their home too

and the cleanliness of the city and their surroundings is as important as keeping their home

clean.. It is a mass movement run by the government to make India, Clean India by 2019.

Cleanliness is not limited to any person or place, it is the responsibility of everyone to clean

themselves as well as their surroundings to really make India a clean India in near future. It is

the combined responsibility of 1.2 billion people living in the country.

Based on my analysis there are some benefits if we are able to make Swachh Bharat Abhiyan

successful.

If Swachh bharat abhiyan becomes reality we can improve health of Indian.

If Swachh bharat abhiyan becomes reality We can enhance our tourism

If Swachh bharat abhiyan becomes reality We can prevent many diseases

If Swachh bharat abhiyan becomes reality We can have a happy and healthy society

If Swachh bharat abhiyan becomes reality We can attract global players to invest in

india

If Swachh bharat abhiyan becomes reality We can give better life to our upcoming

generation

If Swachh bharat abhiyan becomes reality We can build a better eco-friendly envt.

If Swachh bharat abhiyan becomes reality We can reduce cost of maintenance

If Swachh bharat abhiyan becomes reality We can feel proud

Corporate India and Swachh Bharat Campaign

Heeding to the call of Prime Minister Narender Modi, Corporate India is also enthusiastically

taking steps towards making the Abhiyan a success.

Public and Private companies are appending in cleanliness activities under their compulsory

Corporate Social Responsibility (CSR) schemes which is a statutory requirement as per

Companies Act, 2013. CSR is a mechanism through which companies invest in activities

beneficial to society as a whole.

Only recently major corporate houses such as L&T, DLF, Vedanta, Bharti, TCS, Ambuja

Cements, Toyota Kirloskar, Maruti, Tata Motors, Coca Cola, Dabur, Aditya Birla, Adani,

Infosys, TVS and many others have earmarked budgets for Swachh Bharat projects.

According to one estimate Rs 1000 Crore worth of various cleanliness projects are in the

pipeline by corporate sector. These projects include building toilets in distant villages,

running workshops on behavioural changes, waste management, and water hygiene and

sanitation activities among other things.

In a bid to invite corporate funds for Swachh Bharat campaign, the government had recently

decided that corporate contributions towards this scheme will now be counted as CSR spend.

And to make it clearer later the Corporate Affairs Ministry also amended Schedule VII of

Companies Act to specify that contributions to ‘Swachh Bharat Kosh’ would be an eligible

CSR spends.

Therefore, not only government and private individuals but also the corporate sector is

playing its role in making India totally clean.

Celebrities involved in Swachh Bharat Abhiyan

Anil Ambani, Chairman of Reliance Group

Amir Khan, Actor

Amitabh Bachchan, Actor

Baba Ramedev

Chanda Kochhar, MD of ICICI Bank

Kapil Sharma, Stand-up comedian

Priyanak Chopra, Actress

Some more information collected through my study on “Imperial study on measuring attitude

and perception of people towards SBA” are-:

Chapter 1 deals about the executive introduction ,objective of study, about the project

and literature review.

Chapter 2 reveals about the Sampling and Data Collection, Sampling Design, Sample

Size, Sample Unit, Research Area, Statistical Tools etc.

Chapter 3 reveals Data Collection and Data Analysis.

3.3OBJECTIVE-

To study general public attitudes towards Cleanliness after Swachh Bharat Abhiyan.

To understand the level of participation of General population in this social campaign

To suggest measure to improve people participation.

3.4 LITERATURE REVIEW

Not much research work has been done on this topic, So this was the gap,

My work will fill the gap in the existing literature.

Swachh Bharat Abhiyaan is a scheme initiated by government to improve the government of

India  to improve the picture in terms of sanitation facilities and clean surroundings around

themselves. This scheme not only took steps to implement the  objective framed under  this 

scheme, the improvement of this scheme could be very well seen in government schools

also, and made students understand the importance of proper sanitation facilities and proper

cleanness around themselves. Swachh Bharat Abhiyan is a national campaign by

the Government of India, covering 4,041 statutory cities and towns, to clean the streets, roads

and infrastructure of the country. A scheme initiated 2nd October 2014 at Rajghat, New

Delhi, where Prime Minister Narendra Modi himself cleaned the road. Modi said that the best

memorial to Mahatma Gandhi would be to achieve a "Clean India" by 2019, his 150th birth

anniversary. It is India's biggest ever cleanliness drive

But in Many South Asian countries where people consider sanitation as “dignity” and

“cleanliness”. 

 Some South Asian countries in making our nation a clean nation. We give below the names

of a few Asian countries which have been considered as some of the cleanest countries of the

world and comparing the cleanliness drive with the other South Asian countries whose

methods and policies can be followed in India

Singapore

Singapore is the smallest country in Southeast Asia but one of the best places to live in Asia.

Singapore has emphasised the need to have good water, proper water conservation, pure air,

clean energy, controlled traffic and efficient energy supply.

Some key issues that India can follow from Singapore are as follow:

In 1967, the Government had launched ‘Singapore Clean Campaign’ and this was soon

followed by the Public Health Law. This was one of the first legal measures undertaken by

the nation to regulate and change public health behaviours.

Even today it has adhered to the objectives of the campaign.

The Government has always emphasised on making Singapore a ‘Garden City’, with

key focus on perfect urban planning and pollution control. Today the city is clean and

green.

The clean water bodies of the country provide clean water for all.

Since long, the Government has relied on 3 R’s – reduce, reuse and recycle.

There are progressive environmental policies in the country. All steps are taken to

conserve the natural resources of the country.

There are various initiatives undertaken on a regular basis such as ‘Clean & Green

Singapore Schools Carnival’, ‘Bring Your Own Bag Day’ at supermarkets, ‘ABC

Waters Programme’ etc. which have played important roles in trying to make

Singapore ‘a city within a garden’.

Also, the Government had come up with the scheme of providing Government-

subsidised low-income housing. This was an indirect way to provide access to

household sanitation. The availability of affordable public housing led to a large

number of people moving from unfit slum housing or kampong, where open

defecation was common, to houses with access to personal safe sanitation.

Japan

On Teacher’s Day, when the Prime Minister gave his speech to thousands of students, he

referred to his visit to Japan to emphasise how spirit of cleanliness and equalise were being

instilled in the children in that country. In Japan, cleanliness is part and parcel of life.

Here, cleanliness is not a personal issue but a public one and hence each and every citizen

contributes towards cleanliness.

Some key issues that India can follow from Japan are as follow:

In Japan, it is said that cleanliness has spiritual origins, even part of the Shinto

belief system, which has many purification rituals stressing cleanliness.

Japan’s obsession with hygiene is not new. It started with a systematic

national campaign, which dates back to the Meiji era (1868-1912), which

linked hygiene to nationalism. Hygiene and cleanliness was carried out as a

moral practice as well as in the name of the nation.

In Japan, students and teachers together clean and mop up toilets. This was a

part of character building from a young age.

Japanese are born hygiene conscious. It is a common sight to see Japanese

women and men, regularly wearing surgical masks and white gloves, specially

the women.

Japan’s toilets are actual demonstration of modern technology. All Japanese

homes have separate rooms each for washing face, brushing teeth, the bath and

the toilet.

It’s been legally notified in Japan to keep the pet dog on a leash and dog

owners to pick up the dog’s shit on the road in a bag and dispose it at home.

And if the dog urinates, the owner has to wash it away with water.

Well-known brands of Japan like Toyota introduced three popular car models

with anti-bacterial steering wheels and other parts. Matsushita introduced the

world’s first anti-bacterial clothes dryer. Hitachi has turned automated teller

machine (ATM) that sterilizes and irons yen notes before dispensing them.

South Korea

In South Korea, sanitation policy is within a single ministry, but any plans and programmes

are run through multiple agencies and ministries. It may not be in top ranks as the cleanest

country but it is definitely in a better position than India.

Some key issues that India can follow from South Korea are as follow:

In South Korea, a parasite eradication programme was launched by the

Government, where providing sanitation infrastructure in low-income housing

projects was an essential part of the campaign.

Also, the Five-Year Development Plans that were framed in the country

emphasised on providing sanitation to all to improve the lives of citizens.

The country also started the New Village Movement that incorporated

provision of sanitation in rural areas.

the Central Government and local authorities are constantly working on

expanding wide area water supply systems, tap water conserving facilities, and

sewerage and drainage systems.

The Ministry of Environment (MOE) has been providing monetary support

for the construction of sewage treatment and water supply facilities in rural

areas.

The Republic of Korea is also promoting recycling and safe waste treatment by

implementing the Volume Based Collection Fee System and constructing sanitary

landfill facilities in both metropolitan and provincial areas.

RESEARCH METHODOLOGY

Research Methodology

Research Objective-

To study general public attitudes towards Cleanliness after Swachh Bharat Abhiyan.

To understand the level of participation of General respondent in this social campaign

To suggest measure to improve people participation.

Sampling and Data Collection-

The data is collected with the help of a structured questionnaire via survey method. A sample

size of 100 respondents is taken to study the objectives using convince sampling . Proper

care has been taken while framing the questionnaire .

Sampling Design

The study uses non-probability sampling as a sampling design in which convenience

sampling is used in specific.

Sample Size

The sample size taken is 100.

Sample Unit

Data has been collected from individuals of various age groups

Research Area

Research has been conducted within Delhi.

Statistical Tools

The statistical tools used for analyzing the data collected and interpreted are SPSS software

tool and Ms.Excel using pie charts and bar graphs and

DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATION:

1) Are You aware of Swachh Bharat Abhiyan?

No. of respondent Yes No100 27 9

Yes No0%

20%

40%

60%

80%

100%

120%

( fig 1)

Interpretation : The above results gives a picture of 100% awareness of the Swaach

Bharat Abhiyaan amongst the people of Delhi , a scheme initiated by the Government of

India.

2) What according to you needs to be done in order to make this campaign more

effective? (You can select multiple option).

No. of respondent

Construction of toilet

Proper disposal of industrial waste

Ban on plastic bag usage

Improvement of sewage system

All of above

100 14 13 9 13 51

14%

14%

9%

13%

51%

Construction of public toi-letsProper ‘disposal’ of indus-trial wasteBan on Plastic bag usageImprovement of sewage systemAll of the above

(fig 2)

Interpretation : Majority of the respondents were in opinion that 360 degree approach

of cleanliness needs to be done in order to make this Campion more effective.

Emphasis only on 1 thing do not give

desired result.

3) I am willing to contribute to the Swachh Bharat Abhiyan.

No. of respondent

Strongly Disagree

Disagree Neutral

Agree Strongly Agree

100 2 6 19 21 54

2%

5%

19%

21%

54%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 3)

Interpretation: 75% of the respondents are strongly in favour of contribution towards

Swachh Bharat Abhiyan , Close to 19% are neutral towards contributing towards Swachh

Bharat Abhiya were as , on the other hand only 6% of the respondent are not willing to

contribute towards Swachh Bharat Abhiyan.

4.My participation has increased in Swachh Bharat Abhiyan.

No. of respondent

Strongly Disagree Disagree

Neutral Agree Strongly Agree

100 3 9 21 44 23

3%9%

21%

44%

23%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 4)

Interpretation: The participation of general public is very important for measuring the

attitude, thus 67% of public is participating to the success of the scheme and 21% are of

neutral participation , with 12% totally not willing to participate .

5) I feel that Swachh Bharat Abhiyan was required in India.

No. of respondent

Strongly Disagree

Disagree Neutral Agree

Strongly Agree

100 2 1 4 14 79

2% 1%

4%

14%

79%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 5)

Interpretation: More than 90% of the respondent feels that their is a need for a scheme

like Swachh Bharat Abhiyan in India, less than 5% of respondent believe that their is

no need for Swacch Bharat Abhiyan.

6)  I feel that participation of celebrities in Swachh Bharat Abhiyan will increase my

participation too.

No. of respondent

Strongly Disagree

Disagree Neutral Agree

Strongly Agree

100 27 9 18 17 30

26%

9%

18%

17%

30%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 6)

Interpretation: 47% of respondent feels that participation of celebrities will motivate

them to participation too, 18% of the respondent somewhat feels the participation of

celebrities will increase their participation , while 35% of respondent Dis-agrees with

this statement.

7)  I believe participation of celebrities in Swachh Bharat Abhiyan is only for publicity.

No. of respondent

Strongly Disagree

Disagree Neutral Agree

Strongly Agree

100 13 20 24 15 28

13%

20%

24%

15%

28%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 7)

Interpretation: 28% of respondent feels that participation in Swachh Bharat Abhiyan

is only for publicity of the celebrities , and 24% of respondent have a neutral opinion

where as , 33% dis-agrees with this statement.

8) I feel the Municipal Corporation of Delhi( MCD) is actively participating in Swachh

Bharat Abhiyan.

No. of respondent Strongly Disagree Disagree Neutral Agree Strongly Agree100 13 24 40 15 8

13%

24%

40%

16%

8%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 8)

Interpretation: About 23% of general public Agrees with the statement that MCD has

an active participation towards Swachh Bharat Abhiyan while 37% disagrees with the

statement 40% only feels that MCD has an active participation

9) I think in the name of Swachh Bharat Abhiyan responsibilities have shifted from

actual worker to people to carry forward it.

No. of respondent

Strongly Disagree

Disagree Neutral Agree

Strongly Agree

100 6 7 31 41 16

6%

7%

31%

41%

14%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 9)

Interpretation: 51% of the general public agrees that responsibilities have shifted from

actual worker to people carry forward it, while 13% disagrees with the statement and

31% of general public has a neutral point of view regarding statement

10. I think participation of MLA and MP will increase contribution of people towards

Swachh Bharat

Abhiyan

No. of respondent

Strongly Disagree

Disagree Neutral Agree

Strongly Agree

100 10 12 20 29 29

10%

13%

20%

29%

29%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 10)

Interpretation: The participation of MLA and MP will increase the participation of

general public also is agreed by 58% of the respondent and 20% of them purely

disagree to the statement .

11) I believe that Swachh Bharat Abhiyan is publicity stunt and media attention tools for

leaders.

No. of respondent

Strongly Disagree

Disagree Neutral Agree

Strongly Agree

100 25 25 21 12 17

25%

25%21%

12%

17%

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

(fig 11)

Interpretation: 25% of the people believe that it is merely a publicity stunt and media

attention tool for leader to attract attention where as 50% of the believe disagree .

12) The cleanliness in my city has improved after the launch of Swachh Bharat Abhiyan.

No. of respondent

Strongly Disagree

Disagree Neutral Agree

Strongly Agree

100 11 12 40 21 16

11%

12%

40%

22%

16%

strongly disagreedisagreeneutralagreestrongly agree

(fig 12)

Interpretation: 61% of people agree ,that the cleanness around the places have improved

after the Swachh Bharat Abhiyaan scheme initiative , on the other hand 32% disagree to the

statement .

13). The Attitude of people have changed positively towards clean India due to Swachh

Bharat Abhiyan.

No. of respondent

Strongly Disagree

Disagree Neutral Agree

Strongly Agree

100 13 5 29 34 20

12%

5%

29%

34%

20%

strongly disagreedisagreeneutralagreestrongly agree

(fig 13)

Interpretation :54% of the people show a positive outlook towards the attitude of cleanness

scheme initiated by the launch of Swachh Bharat Abhiyaan and 18% are still to show a

positive attitude towards the scheme initiated by government of India.

14) . I don’t mind paying clean cess.

No. of respondent

Strongly Disagree Disagree

Neutral Agree Strongly Agree

100 8 5 27 31 29

8%

5%

27%

31%

29%

strongly disagreedisagreeneutralagreestrongly agree

(fig 14)

Interpretation : 60% people are willing to pay clean cess to support Swachh Bharat Abhiyann

where as , 13% are not in favour of paying the clean cess.

OTHER FINDINGS

1. The result reveals that there is no Correlation between respondents willingness

towards Swachh Bharat Abhiyan and their increased participation of celebrity are

found in-significant.

CORRELATIONS

My participation has

increased in Swachh

Bharat Abhiyan.

I feel that

participation of

celebrities in

Swachh Bharat

Abhiyan will increase

my participation

too.

My participation has increased in

Swachh Bharat Abhiyan.

Pearson Correlation 1 .125

Sig. (2-tailed) .190

N 112 112

I feel that participation of celebrities

in Swachh Bharat Abhiyan will

increase my participation too.

Pearson Correlation .125 1

Sig. (2-tailed) .190

N 112 112

*. Correlation is significant at the 0.05 level (2-tailed).

(fig 15)

Interpretation : There is no Significant correlation between participation of celebrity with

increase in celebrity participation.

2. The result reveals that Correlation between respondents willingness and requirement

of Swachh Bharat Abhiyan necessary in India are found to be significant.

CORRELATIONS

I am willing to

contribute to the

Swachh Bharat

Abhiyan.

I feel that Swachh

Bharat Abhiyan was

required in India.

I am willing to contribute to the

Swachh Bharat Abhiyan.

Pearson Correlation 1 .565**

Sig. (2-tailed) .000

N 112 112

I feel that Swachh Bharat Abhiyan

was required in India.

Pearson Correlation .565** 1

Sig. (2-tailed) .000

N 112 112

**. Correlation is significant at the 0.01 level (2-tailed). fig 16)

Interpretation- There is a significant co-relation between respondents and Swachh bahart

required in India.

3. The result reveals that Correlation by actively participation of celebrity and

participation of MCD will increase the respondents participation too, is found to be

significant.

Correlations I feel that

participation of

celebrities in

Swachh Bharat

Abhiyan will

increase my

participation too.

.

I feel the

Municipal

Corporation of

Delhi( MCD) is

actively

participating in

Swachh Bharat

Abhiyan.

 I feel that participation of

celebrities in Swachh Bharat

Abhiyan will increase my

participation too.

Pearson Correlation 1 -.193*

Sig. (2-tailed) .041

N 112 112

I feel the Municipal

Corporation of Delhi( MCD)

is actively participating in

Swachh Bharat Abhiyan.

Pearson Correlation -.193* 1

Sig. (2-tailed) .041

N 112 112

*. Correlation is significant at the 0.05 level (2-tailed).

(fig 17)Interpretation- There is a significant co-relation between actively participation of celebrity and MCD.

4. The result reveals that Correlation between cleanliness and attitude of people has been

changed after the launch of Swachh Bharat Abhiyan are found significant.

CORRELATIONS

The Attitude of people

have changed

positively towards

clean India due to

Swachh Bharat

Abhiyan.

The cleanliness in my

city has improved

after the launch of

Swachh Bharat

Abhiyan.

The Attitude of people have changed

positively towards clean India due to

Swachh Bharat Abhiyan.

Pearson Correlation 1 .661**

Sig. (2-tailed) .000

N 112 112

The cleanliness in my city has

improved after the launch of Swachh

Bharat Abhiyan.

Pearson Correlation .661** 1

Sig. (2-tailed) .000

N 112 112

**. Correlation is significant at the 0.01 level (2-tailed).

(fig 18)

Interpretation- There is a significant co-relation that Correlation between cleanliness and attitude of people has been changed after the launch of Swachh Bharat Abhiyan

FINDING & CONCLUSION

FINDING & CONCLUSION

1)      The study reveals that the people of Delhi have a positive attitude towards the

swachh bharat abhiyaan Scheme initiated by the government of India .

2)      The study tells about the level of participation of the people and  weight age

of different activities taken up in swachh bharat abhiyaan ,

3)      Need for swachh bharat abhiyaan in India according to the people.

4)      The impact of MCD participation on the general public is on a positive note .

5)      Study tells that the participation of people is more than the actual workers .

6)      The attitude of people has improved because of the initiative of swachh bharat

abhiyaan towards clean India .

SUGGESTION

SUGGESTION

1) Swachh Bharat Abhiyan had started as a promising project but in a country

like India, persistence matters more than the intention. What started off as a

hopeful project has been reduced to a publicity stunt wherein the officials have

resorted to shifting their duties on to the masses who are therefore losing

interest. The programme requires a harmonious link between the authorities

and the masses.

2) People need to be made aware, not to inculcate but to implement.

3) Make the process more equipment dependent, more system should be added

for efficiency.

4) Every Indian should understand his responsibility to keep his surroundings

clean.

5) It is a good initiative and should be implemented effectively.

6) IF swachh Bharat proves to be successful “WE CAN SEE CLEAN, NEAT,

and PROSPER INDIA” by 2019.

7) Proper Segregation Of Biodegradable and Non- Biodegradable Waste

8) I think their should be a bit more strict rules for the success of Swachh Bharat

Abhiyan.

9) It should be promoted to schools and colleges so that the civic sense

specifically towards cleanliness may be increased in youths. Out country can

only be cleaned or remains clean as and when all individuals feels its

responsibility in this regard and also act in order to full fill its responsibility.

BIBLIOGRAPHY

Bibliography

Internet-

1. http://www.oneindia.com/feature/clean-india-9-reasons-why-modi-s-swachh-

bharat-abhiyan-is-need-of-hour-1533716.html

2. https://en.wikipedia.org/wiki/Swachh_Bharat_Abhiyan

3. https://swachhbharat.mygov.in/

4. http://www.indiacelebrating.com/government/swachh-bharat-abhiyan/

5. http://www.mapsofindia.com/my-india/society/swachh-bharat-abhiyan-

making-india-clean-more

6. http://www.indiatvnews.com/politics/national/top-15-quotes-from-narendra-

modis-speech-during-swachh-bharat-20519.html

7. http://www.dnaindia.com/india/report-swachh-bharat-abhiyan-clean-india-is-

responsibility-of-all-125-billion-indians-says-pm-narendra-modi-2023027

8. http://www.indiacelebrating.com/government/swachh-bharat-abhiyan/

Annexure

Questionnaire

PART A

Personal Information

Name (optional):GenderAge(in years): 20-25

26-3030-3536-4040 or above

Total Professional Experience (no. of year approx):Department

PART B

Please encircle the appropriate number against each statement according to the scale given below-:

Strongly Agree

5

Agree

4

Neutral

3

Disagree

2

Strongly Disagree

1

1) Are You aware of Swachh Bharat Abhiyan? Yes No

2) What according to you needs to be done in order to make this campaign more effective? (You can select multiple option)?

Construction of public toilets Proper ‘disposal’ of industrial waste Ban on Plastic bag usage Improvement of sewage system All of the above

3) I am willing to contribute to the Swachh Bharat Abhiyan.  Strongly Disagree Disagree Neutral Agree Strongly Agree

2) My participation has increased in Swachh Bharat Abhiyan.  Strongly Disagree Disagree Neutral Agree Strongly Agree

3) I feel that Swachh Bharat Abhiyan was required in India. Strongly Disagree Disagree Neutral Agree Strongly Agree

4) I feel that participation of celebrities in Swachh Bharat Abhiyan will increase my participation too. 

Strongly Disagree. Disagree Neutral Agree Strongly Agree

5) I believe participation of celebrities in Swachh Bharat Abhiyan is only for publicity. Strongly Disagree Disagree Neutral Agree Strongly Agree

6) I feel the Municipal Corporation of Delhi( MCD) is actively participating in Swachh Bharat Abhiyan. 

Strongly Disagree Disagree Neutral Agree Strongly Agree

7) I think in the name of Swachh Bharat Abhiyan responsibilities have shifted from actual worker to people to carry forward it. 

Strongly Disagree Disagree Neutral Agree Strongly Agree

8) I think participation of MLA and MP will increase contribution of people towards Swachh Bharat Abhiyan.

Strongly Disagree Disagree Neutral Agree Strongly Agree

9) I believe that Swachh Bharat Abhiyan is publicity stunt and media attention tools for leaders.  Strongly Disagree Disagree Neutral Agree Strongly Agree

10) The cleanliness in my city has improved after the launch of Swachh Bharat Abhiyan.  Strongly Disagree Disagree Neutral Agree Strongly Agree

11) The Attitude of people have changed positively towards clean India due to Swachh Bharat Abhiyan.  Strongly Disagree Disagree Neutral Agree Strongly Agree

12) I don’t mind paying clean cess.  Strongly Disagree Disagree Neutral Agree Strongly Agree