Date post: | 10-May-2015 |
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Business |
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Leveraging Employee Advocacy and Creating the Social Organization
Gautam GhoshGM – HR Strategy & Projects
Scaling Social
• Engagement process will change• Employees to engage with external
customers, partners.–Better knowledge–Faster turnaround–More trustworthy
The structure of engagement in a social business
External Social Engagement Internal
Social
Primary focus
• Social Media Policy• Education and training• Coaching senior executives
– Currently coaching Philips India CEO, Head of Strategy and Head of the Lighting business on digital and social
– Focus on skills and immersion before pulling them back out to think about strategy
• Executive sponsorship and belief
Employees Build Employer Brand
Your Culture is your Employment Brand and your employees are your brand ambassadors
Content, Conversations
People interested
People with Skills
Company
Employees
Attract
De
velo
p
Engage
Your employees and Alumni are rating you
• People sharing information about your organization’s practices, culture, and it can be represented online.
• Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it easy to people to analyse such feedback
Challenges Companies Face
• Company brand is not talked about• People not aware of company
–Culture, leadership, values, CSR• Larger company brand over powering
smaller unit’s distinct appeal• Company loses out to competitors
specifically in campus recruitment
Don’t forget mobile!
"today it is a waste of time investing in social media without mobile support".
–talent acquisition director for UPS• Sodexho US Data
–jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic.
–nearly 1 in 3 hires have looked at Sodexo careers on mobile.
PepsiCo’s “Possibilities”
• Prospective candidates can peruse it for openings
• watch videos from current employees,
• read executive blogs• have conversations with
hiring managers.
Philips Innovations Groups
We are Philips India - Facebook Page
Philips India Jobs, and the HR team goes all a-Twitter
Trends for the future
• Companies like TalentBin and Entelo will change recruiting
The rise of digital influence and impact
Post Recruiting Onboarding
• Gamified induction and onboarding–Predictive analytics
• Communities to help new hires get assimilated faster–Finding mentors and buddies
Connecting employees internally
• Most employees are active on internal social network cutting across geographies –Focus on storytelling and sharing interesting
news–Showcasing best practices–Asking for help across silos
• Leverage social for learning
Thank You!
Keep in touch!
http://twitter.com/GautamGhosh
http://twitter.com/HRPhilips
http://www.linkedin.com/in/Gautam
http://www.slideshare.com/Gautam