Employee Advocacy ProgramsWHERE YOUR EMPLOYEES ARE YOUR BIGGEST FANS
E - M - P - L - O - Y - E - E
A - D - V - O - C - A - C - Y
Employees use their personal social media profiles to share company:
What’s that spell?
EMPLOYEE ADVOCACY!
Blog posts Hiringannouncements
News Specialevents
1 in 2 post abouttheir employer on
social media
Of those, 1 in 3do so without any
encouragement
Employee advocates are:
Brand ambassadors
NetworkedAuthentic
Thought-leaders Referral sources
Read our Blue Paper for employee advocacy basics.
Active on social
media
In placefor social
media
DO YOU HAVE WHAT IT TAKES TO WIN WITH EMPLOYEE ADVOCACY?Key indicators your company can make the cut:
POLICYLEADERSSOCIAL MEDIA
Allowed for work at work
Learn more about running an employee advocacy program here.
5 STEPS TO GET YOUR EMPLOYEE ADVOCACY PROGRAM TO THE FINISH LINE.
Build a culture worth sharingProvide opportunity for:• Social outings• Team sports• Hobby-based activities
Offer training• Include social training in onboarding• Provide examples of social postings
that align with company values• Share employee advocacy program
expectations and benefits• Provide training on social tools
and best practices
Set goals• Align campaigns with business goals• Determine metrics to track progress• Guide social activity with specific objectives
Make sharing easy• Create a library of pre-approved content
for sharing• Develop a one-click sharing system
for social messages• Remove unnecessary steps to increase
participation
Measure • How many employees participate • Number of posts, clicks, comments
and conversions• Increase in reach and influence
For more on perfecting your launch, follow the link.
Read more on the do’s and don’ts of employee advocacy here.
Follow these do’s and don’ts of employee advocacy programs.
Make it easy
Provide support
Choose the right social networks
Commit to the long haul
Recruit watchdogs
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Do
Demand participation
Skimp on budget
Ask too often
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Don’t
Show the world your team’s spirit with an employee advocacy program. After all, who better to cheer on
your company than those who know it best?
www.4imprint.com
Check out more content about Employee Advocacy Programs: VideoBlue Paper® Podcast
Sources:
1. “Deering, Sophie. “How to Launch Your Employee Advocacy Program [3 EXAMPLES].” Link Humans. Link Humans, 3 Feb. 2016. Web. 13 Mar. 2016. <http://linkhumans.com/blog/employee-advocacy-program>.
2. “Employee Activists Spark a New Social Movement in the Digital Age, According to Groundbreaking Global Study from Weber Shandwick.” Weber Shandwick. Weber Shandwick, 2 Apr. 2014. Web. 13 Mar. 2016. <http://www.webershandwick.com/news/article/employee-activists-spark-a-new-social-movement-in-the-digital-age>.
3. Employees Rising: Seizing the Opportunity in Employee Activism. Rep. Weber Shandwick, 2 Apr. 2014. Web. 13 Mar. 2016. <http://www.webershandwick.com/uploads/news/files/employees-rising-seizing-the-opportunity-in-employee-activism.pdf>.
4. Levin, Valerie. “6 Steps To Launching An Employee Advocacy Program.” The Oktopost Blog. Oktopost Technologies, 04 Dec. 2014. Web. 08 Mar. 2016. <http://www.oktopost.com/blog/6-steps-to-launching-an-employee-advocacy-program/>.
5. Roach, Eric. “5 Keys to a Successful Employee Advocacy Program.” iMedia Connection. iMedia Connection, 19 Apr. 2014. Web. 08 Mar. 2016. <http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2014/apr/5-keys-to-a-successful-employee-advocacy-program/>.
6. Scaling Social Media: The Power of Employee Advocates. N.p.: n.p., n.d. Hootsuite. Hootsuite Media Inc. Web. 15 Mar. 2016. <https://Hootsuite.com/en-gb/pages/landing/scaling-social-media-the-power-of-employee-advocates>.
7. Sorokina, Olsy. “A 6-Step Guide for Creating an Employee Advocacy Program For Your Business.” Hootsuite Social Media Management. Hootsuite Media Inc., 02 Sept. 2015. Web. 14 Mar. 2016.
8. Tirico, Greg. “Turn Your Employees Into Advocates & Outperform the Competition by 202%.” Sprout Social. Sprout Social, Inc., 04 June 2015. Web. 10 Mar. 2016.
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