Employee Benefitsand Social Media

Shel Holtz, ABCHoltz Communication + Technology

Why Go Social?

• Audience is already there• Short and sweet• Can be consumed in “unusable” times• Raise awareness of underused /

underappreciated benefits• Like-minded employees in communities to share

and influence each other• Engage non-employee decision-makers• Ideal for Q&A

For Employees• Reminders• Announcements• Legislative updates• Links to longer-form

content

For Benefits Staff• Follow carriers• Stay current• Engage peers• Identify SMEs

• Overviews for current and prospective staff(recruiting tool)

• Testimonials for underused benefits

• How-to videos (enroll, change, etc.) including screencasts

• Reach non-employee decision makers

• Support visual learners• Curate relevant third-

party videos (wellness, etc.)

(and other social networks)

• Asynchronous Q&A and discussion between employees and benefits staff

• Float ideas for feedback

• Direct employees to group during open enrollment

• Support group for wellness, other initiatives

• Add benefits to corporate blog

• Dedicated blogs on intranet

• C-Suite lead by example: e.g., report on wellness progress

• Serve as hub for other media (e.g., videos)

• Guest posts (e.g., third-party vendors)

• Incorporate polls, other forms of feedback

• Appeal to “intrinsic” rewards

• Inspire participation• Healthy competition or

collaboration

• Common elements:– Leader boards– Badging

• Also look at Alternate Reality Games (ARGs)

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Shel Holtz, ABCPhone: 415.881.7430Twitter: @shelholtzEmail: shel@holtz.comWeb: holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizLink blog:linksfromshel.tumblr.comVideo blog: shelholtz.comSkype: shelholtzPinterest: pinterest.com/shelholtzFacebook: facebook.com/shel.holtzLinkedIn: linkedin.com/shelholtz