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EMPLOYEE VALUE
PROPOSITION
Twitter: @HEATHEROSTROW3
TODAY’S OBJECTIVE
• Define the Employee Value Proposition (EVP)
• Why is the EVP important to your company
• How to create your own EVP
• Where to tell your story to attract and retain the RIGHT talent
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DEFINITION
An Employee Value Proposition is the balance of rewards and benefits that are received by
employees in return for their performance.
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DEFINITION
It Includes:• Benefits• Rewards• Culture• Future Opportunities• Vision, Mission & Values• The People
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#FMWFTraining
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Your Marketing
vs.
Your Promise
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2017 DELOITTE GLOBAL HUMAN
CAPITAL TRENDS
• Organizational Culture
• Engagement
• Employee Brand Proposition
• Employee Experience
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80% of Executives rated Employee Experience important
Only 22% reported that their companies were great at building a differentiated employee experience
2017 DELOITTE GLOBAL HUMAN
CAPITAL TRENDS
• Stand Out
• Attract the Right Talent
• Gain 29% Commitment
• Engage and Retain
• Employee Advocates Increase by 24% to 47%
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STATISTICS FROM CORPORATE LEADERSHIP
COUNCIL’S RESEARCH
WHY EVP?
• 84% of consumers value recommendations from friends and family
• Content shared by employees receives 8x more engagement
• Customers referred by advocates have a 37% higher retention rate
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STATISTICS FROM NEILSON; SOCIAL MEDIA TODAY;
DELOITTE
WHY EMPLOYEE ADVOCATES?
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PASSIVE VS. ACTIVE CANDIDATES
Active
30%Passive
70%
5 EVP STEPS
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#1#2
#3#4
#5
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RESEARCH
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VERIFY
CREATE IT
1. Why do you stay in your organization?
2. What do you offer that is unique from your competition?
3. What are your colleagues bragging about to their friends?
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Answer the following questions:
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SAY IT
CO-SCHEDULE
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We are looking for SMART, HUMBLE, and INSANELY TALENTED individuals
who love a challenge and get sh*t done!
CO-SCHEDULE
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• Free Parking
• Free coffee, tea, soda, water – all the hydration you need!
• Unlimited Time Off
• Yearly Learning Allowance
• Casual Dress Monday, Tuesday, Wednesday, Thursday…and Friday.
• Hold annual bratwurst blowout that usually includes pellet guns and go carts.
• Unpredictable appearance of breakfast pastries.
• Free faxing! (…for all your faxing needs.)
#OVERHEARDATCOSCHEDULE
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• See Videos Regarding Culture
• Meet the Team – The Real Version
• Laugh and Relate, or don’t (all part of attracting the RIGHT talent)
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UPDATE IT
PREFERENCE EMPLOYMENT
SOLUTIONS
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OLD EVP:
• ESOP
• Health & Dental
• Paid Time Off
• 5:01s
• 401k/HSA
NEW EVP:
• Passion for Life PTO
• Casual Dress Code
• Flex Account
• Aflac
• Volunteer PTO
• Wellness Program
• Stand Up Desks
• Walking Meetings
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