EmployerBrandingBEST PRACTICES

EmployerBranding2016

Did you know?

84% employees would consider leaving their current jobs for a company withan excellent corporate reputation

Companies have awell‐definedstrategy foremployer branding17%

Only

Despite 87% companies acknowledging it's importance

70% 40%Lack

internalsupport

49%Lack

necessarytools 

Reasons for low adoption by employers 

Lackfunds

>50% job seekers rank employer brandas the deciding factor to choose an

employer

So how dowe create anIrresistibleBrand?

Transparent cultureClear‐cut work policiesGreat work‐life balanceGlobal work opportunitiesFlexible and adaptable work hours

1. Honesty 78%candidates valuehonesty above

all traits

CXO HR

Collaboration is vital in building a rich, wholesomebrand experience 

PR

2. Shared Responsibility

STRATEGICPROFICIENCY

MANAGERIALSKILLS

BRANDINGEXPERTISE

Consumerbrand

Employerbrand

3. Align Consumer andEmployer Brands

<20% employers have perfectly aligned strategy

But they enjoy 36% cumulativegrowth in shareholder value

Financialhealth

Good training

Strongmanagement

4. Lower "Attributes Gap"EMPLOYERS

OFFER

WHAT JOB-SEEKERS

WANT

Employeebenefits

Pleasantworking

atmosphere

Long‐term jobsecurity

 5. Internal  Branding

Your employees are yourmost valuable brand

ambassadors

1.RICH EMPLOYMENTEXPERIENCE

2. REWARDS ANDBENEFITS

3. DIVERSITY 4. TRAIN YOUREMPLOYEES

Employee expectations,opportunities to learn, apersonalized approach toemployee lifestyle

From financial rewards tomedical insurance,company trips and freesnacks

A diverse workforceenhances creativity  Friendly instructions,

positive encouragementand guidelines on how toadvocate your brand 

What works best?

Resources

http://www.careerarc.com/blog/2015/06/38­percent­of­employees­who­were­let­go­

share­negative­views­of­employers­new­careerarc­employer­branding­study/

https://hbr.org/2013/12/how­diversity­can­drive­innovation

https://www.randstadusa.com/about/news/attributes­gap­what­jobseekers­want­and­

what­they­feel­employers­deliver­differ­randstad­survey­reveals/

http://universumglobal.com/insights/consumer­versus­employer­brand/

https://www.randstadusa.com/about/news/employer­branding­honesty­really­is­the­

best­policy/

http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Ta

lent_Brand_LinkedIn.pdf

I N S T A HY R E . COM