Karen Richards, Word of Mouth Marketing Strategist

Strong Employer BRAND online cuts cost per hire by 50%

~via LinkedIn

If your organization has a strong brand online, prospective employees that are a fit will seek you out and initiate conversation.

Brand is not a product Brand is not a logo Brand is not a corporate identity package

Gut feeling about an organization, product or service

The Brand Gap

Marty Neumeier

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another

– Seth Godin

Company’s internal core essence and values

External audience’s perception of who the company is, its reputation

How a company compares to competitors in the same market, what makes it unique

Entrepreneurial, start up

philosophy,

believes in being ‘first’

Use social media to tell your unique story, stand apart, build relationships

Know your brand

Choose social media channels that showcase your brand

Know what is being said about you online, get involved, participate in the conversation

Real conversations over social media build relationships and brand = recruits and new business

Karen Richards, Word of Mouth Marketing Strategist

Questions?