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1 EMPLOYER BRANDING Presented by: Quynh Le, PR & Marketing Manager, VietnamWorks
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EMPLOYER BRANDING Presented by: Quynh Le, PR & Marketing Manager, VietnamWorks
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Define your own employer choice
Defines Employer Brand
Global companies branding videos
Look beyond employer brand
Key findings & rising trends
AGENDA
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STRATEGY
Senior leadership, Vision, Values, External marketing
LEARNING & DEVELOPMENT
Leadership training, promotion opportunities, recognitions
SEPARATION
Exit interviews, Alumni community
COMPENSATION & BENEFITS
ONBOARDING
Recruitment & induction, team management, working
environment & process
WHAT IS EMPLOYER BRAND? WHAT IT MEANS TO WORK HERE
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WHAT IS THE DIFFERENCE?
• Good training and development programs • Well defined career track, more
opportunities to specialize • Look good on your résumé • Good benefits and relocation packages
• More opportunities to work with high-level executives
• More diverse responsibilities • Exposure to multiple facets of the business • Decisions are made and implemented
quickly • More opportunities to get noticed • Limited interaction with top-level executives
• Fewer opportunities to make an immediate impact and get noticed
• Change occurs more slowly due to more levels of approval
• Strictly defined corporate cultures
• More vulnerable to economic pressures and subject to being taken over.
• Benefits and sometimes salaries generally are lower
Big, international companies Startups, small & medium companies
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SURVEY IN 2015 ON 12,652 JOB-SEEKERS BY VIETNAMWORKS
JOB-CHANGING HABITS OF VIETNAMESE
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Think their messages do not best represent the company
Said their companies have developed a clear employer branding strategy
Measure the success of recruitment brand through number of job applications
Rely on job boards , social media, recruitment website to promote their recruitment branding
13%
43%
41%
28%
ABOUT EMPLOYER BRAND SURVEY KEY FINDINGS
500 HR PROFESSIONALS
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www.rap.vietnamworks.com
Greater strategic importance HR executives believe that Employer Branding is vital to HR strategy of companies in Vietnam
94%
To support recruitment needs
To differentiate from our competitors
RISING FOCUS IN EMPLOYER BRANDING
60% of the CEOs surveyed said this responsibility lies with the CEO (HBR)
To increase productivity & profits
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WHERE DO YOU FIND OUT? Company website is the biggest place for Employers
Website / blogs Share company’s vision, mission, EVP
Job boards Show company as employer of choice
Social media Promote company culture pictures, videos
Career events Increase direct interaction, promote working environment
Employee engagement Testimonials from company’s employees
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Do you know someone who works in this company / same industry? Ask them what their job / company is like.
Talk to real people
A Facebook page can give you a good insight into company culture. Google to find the latest news.
Check them on media
Research the products or services they offer, their competitors and really understand their business
Review product & services
Research your future managers, your future CEO to understand the leadership style in that company
Look up management
WHAT TO LOOK FOR from your potential employer
