EMPLOYER BRAND. OUR APPROACH TO MAKING EMPLOYER BRANDS STRONGER.

strengthen employer brand • engage people • cut the cost of talent

OUR APPROACH TO MAKING EMPLOYER BRANDS STRONGER.

We believe that your talent is more receptive to engagement and recruitment messages than they’ve been for a

long time. But, we also believe that your talent will independently gather information, form opinions and validate

their beliefs resulting in employer brand impressions. Once those impressions are made, it’s hard to change them.

Therefore, we advocate that engagement and recruitment messages contained in your employer brand be immedi-

ately relevant, inspiring and actionable.

EMPLOYER BRAND. OUR APPROACH.

To ensure that engagement and recruitment messages are in-

deed relevant, inspiring and actionable, an employer brand

needs to be developed from one primary source: the experienc-

es of your employees.

What is an employer brand?

An employer brand is the brand promise and the brand attrib-

utes expressed in what talent experiences, thinks, feels and

shares about your organization as a place to work. In short, your

employer brand is your story of what it’s like to work at your or-

ganization.

A strong employer brand will:

Increase employee engagement,

Improve talent acquisition and retention performance, and

Cut the cost of talent.

Why is employer branding important now?

One reason is that workers are interested. They are interested in

their current work and they are interested their future work. In

fact, 71% of the U.S. labor force is on the job market. And, 51%

of employed workers are either actively seeking, or are open to

hearing about, a new job. (Jobvite, 2014)

You work tirelessly to recruit new talent and to engage and keep

the critical talent you already employ. Your competition is re-

cruiting your critical talent while working to keep theirs. A strong-

er employer brand – one that tells your unique and compelling

story – gives you a competitive advantage by connecting with

the talent that is interested.

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EMPLOYER BRAND. OUR APPROACH.

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Our Approach to Employer Brand: Discover, Invent and Deliver

Our approach to employer branding takes three distinct phases: Discover, Invent and Deliver. Each step builds upon each other. Dis-

covery is essential to building a solid foundation for strengthening your employer brand. Invention expresses the employer brand

promise, brand attributes and employee value proposition of your employer brand story. Delivery is the execution of an action

plan to activate your employer brand.

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EMPLOYER BRAND. OUR APPROACH.

©2014 l all rights reserved

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About usAbout usAbout us.

The David Group’s Workforce Communications Practice is an emerging force in employer brand and employee communications.

Our mission is to work with North American organizations to strengthen their employer brand, engage their people and cut their

cost of talent.

We bring creative and innovative thinking to make employer brands stronger. Our focus is to engage people through their experi-

ences. We’re guided by a belief that when a workforce is united by mission, culture and shared experiences the cost of talent goes

down.

Contact

N. Robert Johnson

Practice Leader, Workforce Communications

nrjohnson@davidgroup.com

216.685.4486 (direct) 216.410.5258 (cell)

www.tdgworkforcecommunications.com