Employer Perceptions of Labor Market Trends When Hiring Recent College Graduates

Employer Perceptions of Labor Market Trends When Hiring Recent College

Graduates

Presented by:Dr. Malcolm Coco, PHRDirector of Internships

College of Business AdministrationAbilene Christian University

Big Country SHRM 20141


Environmental IssuesNACE/OOH/Recruiting Trends/Other

• Production vs. service industry (Mexico 500K/2010) • Competition from international companies (China

$0.12/hr; Mexico $5.18/day [Zone A]; $4.91/day[Zone B])

• Workforce availability/Economy 2006• Downsizing/rightsizing• Fortune 500 survey- goal of business owners is to

find, hire, and retain quality workers• Business owners want workers to begin work with

minimal time for training• Everything in business can be duplicated-but…


Average Annual Salary


Unemployment Rates



Hiring Expectations by Region


Proposed Hiring Increases for 2013 OOH

Economics 22%

Marketing 21%

Human Resources 20%

E-commerce/Entrepreneurism 18%

Accounting 17%

Finance 15%

Management Information Systems 14%

Unengaged Workforce“76% of younger workers plan to find a new job

as the economy improves.”

- Harvard Business Journal

67% of workers are not satisfied with their jobs. -Gallup

Big Country SHRM 2014 7

Top Business Degrees in Demand


/HR

75% of all current organizations have employees who work remotely

45% anticipate increasing that number

There were 9.1 million part-time virtual workers as of October of 2012, a 300% increase in 10 years.


Technology and The Workplace

Multi-nationals EmploymentEmploy 1 0f 7 U.S. workers

Since 2000 they haveShed 2.9 million U.S. workers

Hired 2.4 million workers overseas.

Big Country SHRM 2014 10

In the next 5 years, 2 million financialservices jobs will be moved abroad;

in the next 15 years, 3 million service sector jobs will move overseas.

• 88% of firms report they got better value for their money overseas• 71% said overseas workers did better quality work


Where Are the Jobs Going?

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2010-3

-2

-1

0

1

2

3

Outside US

Inside US

Millions


In 2012, the U.S. was short 3 million skilled workers in the manufacturing sector alone.

Unemployed - lose competency/need retraining.

Occupational Title 2022 Change: 2012-2022

Human Resources, training, and labor relations managers and specialists 1,102,300 22%

Human resources managers 146,800 10%

Human resources, training, and labor relations specialists 955,500 24%

Employment, recruitment, and placement specialists 265,900 28%

Compensation, benefits, and job analysis specialists 150,600 24%

Training and development specialists 267,100 23%

Human resources, training, and labor relations specialists, all other 271,900 21%


Occupational Outlook Handbook

*Note: Much faster than average growth

NACE Recruiting Trends

• Accounting $41,300 $44,327• Finance $42,200 $44,605• Marketing/Marketing Mgmt $36,400 $40,658• Human Resource $39,430 $41,501


2014 Starting Salary Offers

• Campus Oriented– Internship/Co-op Programs 62%– Career Fairs 61%– Information Sessions 47%– Resume Referral 46%– Faculty Connections 41%

• External Agents– National Web Sites 52%– Targeted Job Fairs 29%– General Job Fairs 28%– Ads (professional outlets) 27%– Consultants 22%


Top 5 Key Recruiting Strategies for Employers

Intern & Co-ops Hourly Wages


*National average $14.00/hr.

Percentage of Employers Using ‘Campus Oriented’ Recruiting Strategies


(CareerLink)

Common Measures to Evaluate Recruiting Program

• Full-time offer acceptance rate (27%)• Retention after one year (27%)• Offer rate (22%)• Retention after 5 years (21%)• Cost per hire (19%)• Intern/co-op conversion rate (17%)


53%

31%

9%

4% 3%

Very BeneficialBeneficialSomewhat BeneficialSlightly BeneficialNot at all Beneficial


Is Networking Beneficial?

Enjoying what I do 4.8Integrity of organization (moral and ethical grads) 4.7

(treats employees & customers with honesty and fairness) Stability (provides secure future for promotions and layoffs) 4.6Ethical business practices 4.5

(doesn’t cut corners or break any laws)

Good benefits package 4.5Continuing education/training opportunities 4.4Opportunity for advancement 4.4Co-workers 4.1Job location 4.0

High starting salary 3.9

(5-point scale, where 1 is “not at all important” and 5 is “very important”)


Criteria For Choosing An Employer

Who’s Most Helpful In The Job Search


Career Services

Friends Faculty Parents Relatives Alumni Services

00.5

11.5

22.5

33.5

4

(5 point scale, where 1 is “not helpful and 5 is “very helpful”)


Screen Candidates by GPA


Employers Rate the Importance of Candidate Skills/Qualities

/work ethic

• Possesses energy, drive, enthusiasm and initiative• Quick learner, asks questions, rapidly adapts to the working world• Excellent working knowledge of computers; established word

processing, spreadsheet, database and presentation software competencies

• Good writing skills and excellent oral communication skills• Strong organizational and leadership skills• Team-spirited, understands group dynamics (Team Assign)• Willing to learn the organization’s business from the most menial

tasks and starting at the bottom (Get your foot in the door)


Skills And Competencies PossessedBy The Best New Employees

• BBA• Leadership 80%• Business Writing 76%• Business Language 72%• Organizational Behavior 72% (tie)• Business Ethics 68%


Top Five Skills Employers Desire

• 1980- 3% completed internships

• 2000-75% completed internships

• 2010- 90% with 2/3 completing 2 or more

• 60% of 2013 Recruiting Trends respondents

said they would be hiring interns.

• Run, don’t walk!Big Country SHRM 2014

26

Internship Completion History

Intern & Co-op Facts

27

• 57% of employers prefer internships/co-ops for work experience.

• The average hourly wage for internships/co-ops is $14.00.

• 57% of respondents on a national survey said that identifying and developing talent was the primary purpose of internships.

• Over 60% of employers hosting interns last year said they were going to hire interns.


Ranking Of Key Candidate Characteristics

Respondents were prompted to add one candidate characteristic to this list. From the responses, these characteristics were considered most frequently:

· Communications skills (writing, speaking, listening)· Interpersonal skills (understand others in diverse workplace)· Work experience (internships and co-ops)· Extracurricular activities (leadership development)


Mean % Rated 1 or 2

Experience 2.35 65Academic Major 2.51 54Leadership Experience 3.24 38Grade Point Average 3.55 23Basic Computer Skills 4.26 12Technical Computer Skills 4.69 14

• Look good on paper:• Carry multiple copies of your grammatically correct

resume• Limit your resume to one page• Look professional and emphasize your skills• Make the format easy to read• “Prufread” it


Make Great First Impressions At Local Job Fairs and Professional and Civic Meetings

• Look professional: (head to toe)• Be Well Groomed • Dress appropriately• Dress conservatively (always safe if in doubt)• Don’t forget to shine your shoes (no flip-flops)• Non-verbal communication


Make Great First Impressions (Cont…)

No Influence Slight Influence Strong InfluenceGrooming 7% 23% 70%Non-traditional Interview/Attire

13% 38% 49%

Non-traditional Hair Color

27% 41% 32%

Body Piercing 25% 43% 32%Handshake 28% 44% 28%Obvious Tattoos 24% 48% 28%Unusual Hairstyle 33% 45% 22%Earring (male) 49% 37% 14%Beard (well trimmed) 78% 19% 3%Mustache 88% 11% 1%


How Looks Influence An Employer’s Opinion

• Know how to sell yourself:• When asked: “So tell me about yourself”, have a one

minute commercial ready (bump/elevator briefing)• Try it on family members, friends, or even just in

front of the mirror• Be a good listener and maintain eye contact• Stay focused, provide only pertinent information, and

don’t give them your life story



• Do your research:• Have a mental list of prepared questions. Show that

you are interested (could be the tie breaker)• Be prepared-leave focus on the essential job

elements of the job description• Leave your pet, kids, mother, or significant other at

home• Prepare for a behavioral interview



Corporations are extremely sensitive to the bottom line. People are hired to produce results and to improve effectiveness and efficiency.

In short, they want people who:• Share the company’s goals and objectives• Project the company’s image• Understand the company’s products, goals, markets, and customers• Are flexible and have a range of skills• Are persistent, reliable, thorough, and able to meet deadlines (my class)• Demonstrate initiative and a good grasp of what needs to be done


How To Meet Expectations and Keep Your Job

• Communicate well both verbally and in writing• Be a team players• Stay up-to-date in their fields (Professional

Organizations)• Care about quality• Leave personal problems at home• Are not overconfident, but somewhat humble• Don’t watch the clock (show up early/stay late)• Manage time smartly


Meet Expectations (cont…)

Presented by:Dr. Malcolm Coco, PHRDirector of Internships

College of Business AdministrationAbilene Christian University


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Employer Perceptions of Labor Market Trends When Hiring Recent College Graduates

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