Employers in the Digital Age Tiffany Carmona

Social Media Today

People are quick to hop on social

networking sites

Personal information can be put out on

the web instantaneously

Employers show concern about what is

posted on these sites in regards to their

company and how these site impact

the productivity of their employees

Reasons Employers Care• loss or productivity at work while surfing

the internet, chatting, tweeting and

blogging

• loss of confidential information

• defamation or revealing of private facts

• to prevent harassment and discrimination

• to comply with document

retention/destruction policy

• potential waiver of attorney-client policy

• to screen for potential FTC violations

Employee’s Concerns

• Crossing personal/professional boundaries

• Employers access to nonrelated information

• Judgment by employer

• Elimination of personal expression

Social Networking Sites & PR

These play a pivotal role in

the public eye for a

company

Companies have created

accounts on these sites for

their companies

To answer questions

Create a buzz

Promote their cause/

mission statement

Domino’s

Horrific video stunt

Prepared sandwiches for delivery while putting cheese up his nose,

nasal mucus on the sandwiches, and violating other health-code

standards while a fellow employee

Tarnished company’s name

The Future

• Social Sentry Software• Their Mission• SocialLogix delivers social networking focused technologies that

enable organizations to leverage the power of social networks in a safe and productive way.

• The software will automatically monitor Facebook and Twitter accounts for $2 to $8 for each employee

• Only draws on publicly posted information from these sites• Watches for release of private and/or embarrassing

information• Watches for social activity while working