EMPLOYMENT BRANDING

&CANDIDATE EXPERIENCE Remaining Inventive While Delivering

2017 FORTUNE 500 TOP 100 EMPLOYMENT BRANDS REPORT OVERVIEW

There are many ways to measure a company’s worth: market capitalization, revenue, profit and engagement. But how do you

measure a company’s employment brand — the image it projects to attract and hire the talent you need to drive growth and stimulate

innovation?

of talent leaders say employment brand has a significant impact on their ability to hire great talent.

– 2017 Global Recruiting Trends Report –

80%

CANDIDATE EXPERIENCE

The top 100 companies scored 129% better in employee reviews & candidate engagement than the bottom 100.

– 2017 Global Recruiting Trends Report –

EMPLOYMENT BRANDING & CANDIDATE EXPERIENCEReport synergies

Key synergies that drive

business growth Connection with overall

brand

BRAND CONNECTION

Leverage recruitment marketing to show your true employment

brand and drive brand connection:

When individuals feel connected and engaged with an organization, they are more curious about its employment opportunities

– 2016 North American Candidate Experience Research Report

Company blog Career-specific

social media

pages

Talent

community

Videos & images

on social media

VIEW THE WEBINAR HERE:

http://whcg.co/2uA5RTZ