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EMPOWERING BRAND MOMENTUM ® CASE STUDY Name: Illinois Eye Center Location: Peoria, Illinois Size: 12 ophthalmologists, 4 optometrists, 93,500 annual patient vol. Comprehensive eye care for all ages provided by fellowship- trained physicians in nine expertise in LASIK, Cataract Surgery and Aesthetic services www.illinoiseyecenter.com Your Vision Empowered SM The Challenge: volume and revenue while competitively positioning the practice in the marketplace? The Solution: established a platform for creative positioning. This strengthened the IEC Brand by highlighting the ways in which comprehensive care is provided by a specialized team of caregivers and fellowship-trained physicians, using the most advanced technologies in the region. With IEC’s unique value propositions as the foundation, the positioning was structured to focus on the patient: Behind every pair of eyes lies a unique story. Empower your story. With an established platform for the Brand, Hult then worked to ensure all marketing IEC’s online presence: Website Relaunch: Integration of the Content Development: Blog to provide a venue for thought leadership and a content source for SEO, additional content creation for patient newsletter Online Marketing: Search/display and local listings programs, ongoing AOR (analysis, optimization and reporting) – all driving to landing pages Online Reputation Management: Program to respond to negative reviews and encourage patients to post positive online recommendations Inbound Marketing: Implementation of the HubSpot Inbound Marketing infrastructure to drive a robust thought leadership initiative 109% Increase Increase in year-over-year 8.55% Conversion Annual landing page visitors who downloaded IEC thought leadership, registered for a seminar or requested a consultation *2.35% national average of landing page conversions 12,973 Facebook Clicks Annual Facebook users who were served an ad and clicked through to a landing page Find out more at hultmarketing.com or contact Jim Flynn at 309-253-1395 | 7:1Return on digital LASIK investment. For every dollar spent $1.89 in revenue was returned IEC Website IEC Landing Pages Facebook Ads focused solely on expanding our practice and patient base. The Brand Development process deepened our level of understanding and strengthened our engagement with our patients, and as doctors and dedicated team members. Together, we are working as a team to provide streamlined processes and an optimum experience for our patients.” Sandy Glunz, CEO Illinois Eye Center
