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Empowering Marketing Strategies
Social Media Revolution
Are You In Or Out?
Empowering Marketing Strategies
Marketing Strategy for ROI
What do your customers need?
How are you unique?
Website, SEO, social media, blogging, etc.
Direct mail, Advertising, traditional PR, etc.
What are the calculated results of your efforts?
CONVERGENCE
Empowering Marketing Strategies
Marketing Rules Have ChangedIt Was Pushing message to client
One way message Business generated
content Interrupt client-direct
immediate action Hard to measure results
Guarding information
It Is Pulling client to the
message Interactive conversation User generated content
xxx Engage, build relationship
xxx Real time metrics Sharing information
Empowering Marketing Strategies
Shifting Power“To find something comparable, you have to go
back 500 years to the printing press, the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” - Rupert Murdoch
Empowering Marketing Strategies
Changes in the Marketplace
Economy…looking for efficiencies Globalization…leads to interdependence Conversations…generate exposure, sales Competition…becomes collaboration
People use technologies to get things that they need from each other, rather than from institutions.
Empowering Marketing Strategies
Social Media Revolution
http://www.youtube.com/watch?v=sIFYPQjYhv8
Empowering Marketing Strategies
Developing a Social Media Strategy
Empowering Marketing Strategies
How Can Social Media Be Used Marketing and attracting new customers Public relations (brand recognition, crisis
management, engaging with journalists) Creating customer relationships Ongoing customer service Market Research and Listening tool Integration with offline networking efforts
Empowering Marketing Strategies
Vast Social Media Landscape
Empowering Marketing Strategies
Links Are Social Media Currency Social media allows you to place links and drive
traffic to your website, blog or landing page. Links build search engine and consumer clout Use as many channels as you can manage
Empowering Marketing Strategies
Start With The Basics
800 million videos•2nd Largest search engine•Show your product/service•Visually connect
75 million users•Extension of marketing or PR•Knowledge gathering & dissemination•Internal collaboration
400 million users•Get found by clients/prospects•Build a community and engage•Advertise your company
65 million users•Increase Google ranking•Make business connections• New: Advertise your company
Empowering Marketing Strategies
Blogs – Establish Expertise Post new blogs 1 to 3 times a week minimum
Original articles or tips Press releases or campaigns Comment to news and blogs Encourage contributions
Be Unique: Let your personality and company values show
Utilize publishing sites: Digg, Technorati, BizSugar, YouTube
Empowering Marketing Strategies
Simplify To Amplify Update over 40 social networks at once for free
http://www.ping.fm Facebook Twitter Tumblr LinkedIn Ning My Space Delicious Vox
Present.ly Posterous Yahoo Profiles Tagged Meme Plaxo Pulse Bebo Blogger Jaiku FriendFeed Brightkite Identi.ca Diigo Friendster Yammer ShoutEm Street Mavens Photobucket hi5 Xanga Multiply Flickr StatusNet GTalk Status and more
Simplify Twitter management SocialOomph.com Auto-Reply Welcome Message to your New Twitter Followers Schedule and publish blogs and posts Set up searches for new Followers Basic Free plan. Professional Plan $29.95/mo – features too
many to count!
Empowering Marketing Strategies
What Are The Results? Generated Exposure 81% Increased my Website Traffic 61% Increased Search Engine Rankings 52% Generated Qualified Leads 48% Reduced Marketing Expenses 45% Helped Me Close New Business 35%
*Source is Social Media Industry Report 2009 by Michael Stelzner
Empowering Marketing Strategies
Lead GenerationCompanies who have acquired a customer from
social media and blogs
*Source is Social Media Industry Report 2009 by Michael Stelzner
Empowering Marketing Strategies
Scared of Social Media?Myth Criticism will damage our
brand xxxxxxxxxxxxxxxx We'll lose control of our
message xxxxx xxxxxxxx Scared of giving away
corporate secrets Social media is really
cheap, or free
Reality Thank them for letting you
know what to change They are already talking
about you - message control is an illusion
Create a social media policy
Social media requires time and knowledge. Integrate it into your marketing strategy
Empowering Marketing Strategies
Can You Afford To Be Out?
http://www.personalizemedia.com/the-count/
Empowering Marketing Strategies
MPower Philosophy Online Services We scientifically approach your online marketing initiatives and
enable integration with your traditional marketing campaigns to ensure ROI. Our online strategies include: Websites, SEO, Social Media, Blogging
Empowering Marketing Strategies
MPower Philosophy is a marketing consultancy specializing in insightful and strategic marketing solutions that empower organizations to focus and grow. We partner with you to uncover and understand the root cause of your challenges and develop an innovative, comprehensive and strategic approach to marketing centered on your customer. We offer the right combination of marketing assessment, research insight, strategic marketing plan, and marketing execution to empower you to achieve your business and marketing goals.
Marilyn Oliva, PresidentMPower Philosophy, LLC
Phone: 954-629-1335Email: [email protected]
http://www.MPowerPhilosophy.comLinkedIn.com/in/MarilynOliva
Twitter.com/MarilynOlivaFacebook.com/Marilyn.Oliva