Empowering the Healthcare Consumer with Information
Can we Learn from eCommerce and Financial Services?
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A look at the payment card industry:
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• And:– We have easy online access to every one of these
transactions in a matter of days or hours– Not a single merchant has to know where we bank
or what online financial services we use– Any brick-and-mortar or online merchant can
connect to the payment card networks in a matter of days for under $1000
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• Payment card industry: key characteristics– Consumer is at the center of every transaction– Focus is on discreet transactions– Consumer is the integrator of their financial record– No tethering of merchants together into
exchanges that share consumer financial records
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eCommerce• Payment card network model
$1000s to implement with consumer integral to the process
Healthcare• Credit bureau model
$millions or billions to implement with consumer on the outside
Merchant Gateway Payment CardNetwork
BankConsumer
Provider Exchange Provider
Payer
Consumer
Razoron Health Innovations - www.razoron.com
• A payment card approach for healthcare:
Patient Portal in Physician Office/Hospital, etc. Map Health Info Source toHealth Management Service
Analogy: Sign up for a credit cardRazoron Health Innovations -
www.razoron.com
• A payment card approach for healthcare:
Healthcare Encounter
Analogy: POS system or website connecting to payment card gateway
EMR
Gateway Transaction Code
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• A payment card approach for healthcare:
RAZCODE: QBGM-RYGO
Analogy: Consumer swiping a credit card or entering a CC Number
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• As easy as swiping a credit card
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RAZCODE: GVKH-UX4Y
• A payment card approach for healthcare:
Analogy: Transaction information available onlineRazoron Health Innovations -
www.razoron.com
• Key characteristics of a payment card approach for healthcare information exchange:– Focus on discreet health care encounters as transactions
• Don’t focus on health records
– Get beyond tethering health information systems together into exchanges controlled by governments, providers, and payers• Consumers choose where they store and how they use their own health
information
– Simplify connecting EMRs to PHRs or other health management services• Can be as easy as enabling an eCommerce website to accept credit cards
– Simplify consumer-controlled health information exchange• Can be as easy as swiping a credit card
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• Unleash innovation
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Net Worth =
Lets make the health effects of our everyday actions tangible in order to
improve our health and well-being and lower healthcare costs
Razoron Health Innovations - www.razoron.com