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Table of Contents

Empowering  Franchise  Brands  Through  Converged  Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

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Empowering Your Franchise Brand Through Search, Social, Local and Mobile

     

   

The  three  main  components  are:       1    Paid  Media:  

 

    2    Owned  Media:  

 

    3    Earned  Media:  

   

   

   

 

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Studies  have  

shown  that  more  

than  60%  of  

the  buying  cycle  

is  over  by  the  time  

your  prospect  

reaches  out  to  

your  business.    

ConvergedMedia

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Five Surefire Ways To Maximize Your Brand Through Search, Social, Local & Mobile!

1. Align  Your  Search  &  Content  Marketing  with  the  Buyers’  Journey:

 

 increase  revenue  generated  through    organic  search.  Recent  studies  have  

   

   

gaining  more  and  more  relevance.    

   

 

   

 

Recent  studies  

have  shown  that  

combining  social  

signals  into  

search  strategies  

may  improve  

search  rankings  

up  to  45%.    

Remember  that  

80%  of  the  people  

 who  interact  

with  your  content  

aren’t  ready  to  

make  a  buying  

decision.  

 

 

   

 

2. Create  a  Fully  Integrated  Social  Business

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Amazon  and  

many  competitors  

like  Borders  and  

Blockbuster  to  

close  completely.  

The  inevitable  will  

soon  happen  in  

the  Social  Media  

landscape.

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To  empower  your  Franchise  Brand  through  Social,  make  sure  

you  put  these  on  your  to  do  list:  

Social  Search

 

 

Strategy

   

 

 and  more.  

Community

 

 

If  a  large  

franchise  brand  

doesn’t  have  a  

Facebook  page  

for  their  local  

franchisee,  odds  

are  they  won’t  be  

returned  in  the  

search  results.  

 

     

Listening

     

 

 imperative  to  also  understand  local  

 

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If  you  haven’t  

thought  about  

local  search  

optimization  for  

your  franchise,  

you’re  leaving  

thousands  of  

dollars  in  revenue  

each  month  to  

your  local  

“mom  &  pop”  

competitors.

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Google  is  

converging  their  

ecosystem  by  

combining  

Google+  Local  

with  Google  

Places  pages.  

We  are  seeing  

Social  and  Search    

ecosystem  will  

do  across  the  

 

 

       

     

 

   

 

   

   

   

 

4.  Connect  Your  Brand  To  Mobile  Consumers

 

 

 

 

   

 

   

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5. Choose  The  Right  Team  To  Partner  With!

 

   

 

   

 

About the Authors

Joseph  A.  Mohay

 

     

Dustin  DeTorres

 

 

 

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It  is  time  to  

breakdown  the  

“silos”  within  your  

marketing  team  

and  make  sure  

your  vendors  

collaborate  and  

integrate  their  

specialized  

disciplines.  

!"#$%&"#'!"#"$%&'($)%$*#"*(

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