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The role of a Pharmaceutical Company in building the animal value chain in Africa “It’s all about knowledge and skills” Chris van Dijk MMedVet (Bov)
The role of a Pharmaceutical Company in building the animal
value chain in Africa“It’s all about knowledge and skills”
Chris van Dijk MMedVet (Bov)
Agenda
Introduction
Key issues
Approach Procedures Tools Fields of intervention
Introduction
CURRENT PRACTICES FOR THE SALE AND DISTRIBUTION OF VETERINARY DRUGS IN AFRICA TO FARMERS. OIE meeting, Dakar Senegal 2008. C J van Dijk
Some of my conclusions were: Extension services have declined Veterinarians can play an important role Market prices for reliable drugs, treatments and
information The availability, quality and distribution of animal health
products is far from the ideal and needs attention Increasing role of industry representatives Training of private and government officials as well as
paravets and community animal health workers essential This is to distribute veterinary pharmaceuticals, but also
helps to ensure the dissemination of knowledge to the end user
Key issues
Backlogs
Policy makers
Global and local changes
Dynamics
Diversity
Mauritania
NigeriaEthiopia
Uganda
Tanzania
Kenya
Zambia
Mo
zam
biq
ue
Mal
awi
Zimbabwe
Homogeneity is a myth Addressing and understanding the
diversity is a pre-requisite to any step towards development programs
Take home message
Transitioning the livestock value-chain in Africa from subsistence to organised agribusiness will take:
Explicit consideration of rural environment and circumstances
Recognition of investment partnership between all stakeholders to change from traditional practices to productivity enhancing animal husbandry culture
Information / training gaps in the markedly diminished public investment in extension services
Incorporating technology i.e. mobile telephone technology in connecting with rural stakeholders
Commercial livestock sectors Highly developed
veterinary systems Supported by numerous
Animal Health companies Infrastructure for
distribution of veterinary products and services
Subsistence or pastoral farmers and Communal farmers Suboptimal distribution
and supply of veterinary products and services
The South African Experience
7
Red meat value chain
PRODUCTION UNIT FINISHING UNIT CONVERSION AND SALES UNIT
COMMERCIAL FARMER
EMERGING FARMER
COMMUNALFARMER
SUBSISTENCE FARMER
FEEDLOT
FEEDLOT
ABATTOIR
ABATTOIR
RETAILER
INSTITUTIONS
OTHER
Procedures Local planning
Participative process to – Create vision – Opens perspectives – Results in initiatives
Strategic analysis Reliable Consensual Dynamic
On-farm experimentation
Monitoring and evaluation
Procedures
On-farm experimentation Inadequate on-farm results
compared to research station results
On-farm experimentation complimentary to research at stations
– Acquire information on actual farmers needs
– Establish solutions and implement improvements which will be technically viable and socially and economically sustainable
– Establish connections between research and extension issues
Both from a methodological and practical point of view involving local
people in research is the best guarantee of farmer adoption and changing management culture, as extension and training are natural
features of on-farm research
Procedures
Monitoring and evaluation Indicators
– Signs that can be observed i.e. existence of pastures or measured i.e. number of animals sold
– Quantitative indicators– Technical i.e area,
labour, production (kg/ha)
– Economic i.e.input and labour costs, total production costs, turnover
– Organisational i.e . functioning of co-operatives
– Social
Tools
Training of farmers “In the past 30 years,
very much, and at the same time very little has been done about training small-scale developing farmers”
There is a huge and increasing demand for training
– Training of farmers and advisers
– Management training programs
Critical Training Questions Duration On farm or training
centre Individual or mass
training Youth or adults Indigenous or external
knowledge Trainers Type of information
Tools
For farmer training to effectively improve animal management, the following help to shape success:Based in the farmers reality
Take into account the indigenous and organised agribusiness knowledge of the farmers
Include practical and theoretical explanations
Establish real dialogue/feedback
Subject to monitoring + evaluation to identify opportunities to improve impact
Focus on farmers that are interested in learning how to increase income by reducing risk in animal management
AGRI CULTURE Training InitiativeAudio-visual training & mentorship programs
The need Subsistence Emerging Commercial
The challenge Develop effective integrated management systems
through mentorship and training
The method Audio visual training (self study and group training) by
accredited training providers in co-operation with agricultural colleges, agricultural corporates and organised agriculture
The value Vital role in supporting and enhancing sustainable
Agriculture and Food security
AGRI CULTURE Training InitiativeAudio-visual training & mentorship programs
AGRI CULTURE Training InitiativeAudio-visual training & mentorship programs
Tools
The farmers organisation “The role that rural people
and farmers can play in defining the objectives and management of development programs will depend on how well they can organise themselves in an autonomous manner, within efficient organisations at different geographic levels (group, village, local etc) “
As true partners farmers organisations can co-manage economic functions and perform functions of general interest in the field of education,
technical and manager advice i.e extension services and farm management advice
Contracts between role-players Other economic
roleplayers – Artisans – Shopkeepers – Tradespersons – Agribusinesses
Other institutions – Technical services – Local authorities– Organised agriculture– NGO's
Tools
Fields of intervention
Extension services and farm management advice
Natural resources management
Product management
Management of collective assets and facilities
Financing local development
Fields of intervention
Extension services and farm management advice
Natural resources management
Product management
Management of collective assets and facilities
Financing local development
www.pfizeranimalhealth.co.za
Marketing of Products
SOLUTION
ACCESS VALUE
INFORM-ATION
THE CUSTOMER
Conclusion
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Educated, enthusiastic livestock owners who understand
agribusiness and the related methods to reduce their risk,
are key to sustainable livestock farming in Africa
www.pfizeranimalhealth.co.zaC O N T A C T
Chris van Dijk | Group manager: Livestock Veterinary Operations & MarketingEmail: [email protected]
