17
Sample Report on: Sample Report on: “Advertising Monitoring of Clothing Industry in IRIB TV, Newspapers and Magazines” (Period: 1391/01/01-1391/12/30)
| Date post: | 01-Nov-2014 |
| Category: |
Marketing |
| Upload: | emrooz-marketing-research-co-emrc |
| View: | 254 times |
| Download: | 1 times |
Sample Report on:
“Advertising Monitoring of Clothing Industry inIRIB TV, Newspapers and Magazines”
(Period: 1391/01/01-1391/12/30)
Sample Report on:
“Advertising Monitoring of Clothing Industry inIRIB TV, Newspapers and Magazines”
(Period: 1391/01/01-1391/12/30)
Outputs This report includes just some of the Ad*X outputs; But, a complete list is presented
in below. All the outputs would be accessible by media type (IRIB TV, Newspaper and
Magazines) and via web-based system.
Total advertising cost
Total advertising frequency
Total advertising duration
Total cost of product categories
Total cost of product types
Average advertising duration
Average cost of each advertising
Average cost for per second of advertising
Advertising cost by Media (channel or press name)
Advertising frequency by media (channel or press name)
Advertising frequency by media (channel or pressname)
Total TV advertising duration by channels.
Average TV advertising duration by channels.
Annual trend of advertising cost by month
Annual trend of advertising frequency by month
Monthly advertising cost trend by week
Advertising cost by day
Advertising cost in 24 hours a day
Advertising Conductor
Total advertising cost
Total advertising frequency
Total advertising duration
Total cost of product categories
Total cost of product types
Average advertising duration
Average cost of each advertising
Average cost for per second of advertising
Advertising cost by Media (channel or press name)
Advertising frequency by media (channel or press name)
Advertising frequency by media (channel or pressname)
Total TV advertising duration by channels.
Average TV advertising duration by channels.
Annual trend of advertising cost by month
Annual trend of advertising frequency by month
Monthly advertising cost trend by week
Advertising cost by day
Advertising cost in 24 hours a day
Advertising Conductor
2
All the information in this report are presenting the advertisingactivity of top 10 brands based on advertising cost in each media
during the year 1391.
3
TV, Newspapers and Magazines
Total Advertising(1391)
13,969,6506,559,000
2,688,2001,765,650
660,000583,200
392,550360,000300,000295,250
1,742,760
0 5,000,000 10,000,000 15,000,000
GradMaxim
KarusAlma jean
MangoAdidas
BrandesDebenhams
YamamayElife
Other
Cost (Thousand Rials)
21389
5431
1312
997
358
GradMaxim
KarusAlma jean
MangoElife
BrandesDebenhams
AdidasYamamay
Other
Frequency
0 5,000,000 10,000,000 15,000,000 0 50 100 150 200 250
Grad Maxim Karus Alma jean Mango Elife Brandes Debenhams Adidas Yamamay Other
Cost 43% 18% 11% 6% 3% 2% 2% 2% 1% 1% 12%
Frequency 48% 22% 9% 6% 2% 1% 1% 1% 2% 1% 6%
0%
20%
40%
60%
80%
100%
Share of Cost and Frequency
5
Share of Media(1391)
Newspaper; 80%
Magazine; 20%
Media Share in Mobile Industry
In year (1391) No TV Advertising
has been reported in clothing
industry
87% 94% 100%
30%
100% 100%
71%
44%
13% 6%
70%
100% 100% 100%
29%
56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Media Share in Mobile Brand Advertising
Magazine
Newspaper
TV
6
Television
No TV advertising has been reported in clothing industry during the year
1391.
Newspaper
12,1
31,1
50
6,15
4,00
0
2,68
8,20
0
583,
200
522,
400
392,
550
283,
200
209,
750
142,
760
141,
600
203,
700
0
5,000,000
10,000,000
15,000,000
Cost (Thousand Rials)
Newspaper Advertising(1391)
184
63 54
23 19 12 7 6 2 1 10
0
50
100
150
200
Frequency
Grad Maxim Karus AdidasAlmajean
Brandes Mat Elife SuvariBambooParsian
other Total
Cost 52% 26% 11% 2% 2% 2% 1% 1% 1% 1% 1% 100%
Frequency 48% 17% 14% 2% 3% 5% 1% 2% 6% 0% 3% 100%
0%
20%
40%
60%
80%
100%Share of Cost & Frequency
141,
600
141,
600
97,6
82
83,3
14
65,9
30
49,7
81
43,5
33
34,9
58
20,6
60
6,20
6
20,3
70
0
40,000
80,000
120,000
160,000
Average Cost (Thousand Rials)
10
Advertising Cost (By Month)(1391)
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Thou
sand
sRi
als
Top Five Brands in Newspaper Advertising Cost
Farvardin Ordibehesht Khordad Tir Mordad Shahrivar Mehr Aban Azar Day Bahmann Esfand
Grad 0 0 1,459,300 0 1,810,450 0 0 4,422,600 2,591,150 656,650 589,200 601,800
Maxim 0 0 70,800 1,283,200 0 476,400 1,101,600 1,142,000 72,000 1,015,800 432,000 560,200
Karus 0 0 147,600 147,600 98,400 344,400 380,600 655,800 0 0 259,200 654,600
Adidas 0 0 0 0 0 0 0 0 0 0 583,200 0
Alma jean 0 0 0 0 358,000 20,000 22,400 22,400 39,600 0 26,400 33,600
Other 0 0 0 76,460 141,600 141,600 47,250 0 33,000 413,850 325,650 194,150
Total 0 0 1,677,700 1,507,260 2,408,450 982,400 1,551,850 6,242,800 2,735,750 2,086,300 2,215,650 2,044,350
0
1,000,000
2,000,000
11
3,93
6,00
0
3,78
9,20
0
3,47
5,00
0
2,68
3,20
0
2,46
5,60
0
1,61
4,00
02,500,000
3,000,000
3,500,000
4,000,000
4,500,000
Cost (Thousand Rials)
Advertising Cost (by Newspapers/Positions)(1391)
10,5
95,4
50
7,65
4,36
0
4,35
2,45
0
8,000,000
10,000,000
12,000,000
Cost (Thousand Rials)
1,61
4,00
0
1,41
6,00
0
1,03
2,00
0
1,00
7,20
0
732,
560
591,
600
323,
150
225,
000
162,
000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
12
4,35
2,45
0
566,
400
223,
850
60,0
00
0
2,000,000
4,000,000
6,000,000
Magazine
Magazine Advertising(1391)
1,83
8,50
0
1,24
3,25
0
660,
000
405,
000
360,
000
300,
000
220,
000
120,
000
100,
000
85,5
00 531,
500
0
400,000
800,000
1,200,000
1,600,000
2,000,000
Cost (Thousand Rials)
2926
19
139
63 2 2 1
17
0
5
10
15
20
25
30
35
Frequency
Gra
d
Alm
a je
an
Man
go
Max
im
Deb
enha
ms
Yam
amay
Bogg
i
Pier
re C
ardi
n
Loui
sa S
pani
sh
Elife
Oth
er
0%
20%
40%
60%
80%
100%
Share of Cost & Frequency
Cost
Frequency
110,
000
100,
000
100,
000
65,4
34
63,3
97
60,0
00
50,7
69
40,0
00
15,5
77
14,2
50 31,2
65
0
20,000
40,000
60,000
80,000
100,000
120,000
Average Cost (Thousand Rials)
100%9%1%2%2%4%5%6%7%11%21%31%
100%13%5%1%2%2%2%7%20%10%15%23%
14
Advertising Cost of top 5 Brands (by Month)(1391)
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Thou
sand
Ria
ls
15
Farvardin Ordibehesht Khordad Tir Mordad Shahrivar Mehr Aban Azar Day Bahman Esfand
Grad 137,500 236,000 195,000 195,000 58,000 116,000 58,000 213,000 260,000 99,000 125,000 146,000
Alma jean 187,000 0 155,000 100,000 70,000 45,000 57,500 120,000 140,000 45,000 105,000 218,750
Mango 40,000 115,000 55,000 0 0 0 80,000 150,000 80,000 0 0 140,000
Maxim 7,500 0 0 192,000 0 14,000 0 117,000 0 14,000 23,000 37,500
Debenhams 0 0 0 0 0 0 0 80,000 80,000 80,000 80,000 40,000
Other 281,500 71,000 100,000 0 20,500 220,000 77,000 0 0 168,000 114,000 305,000
Total 653,500 422,000 505,000 487,000 148,500 395,000 272,500 680,000 560,000 406,000 447,000 887,250
0
100,000
200,000
300,000
400,000
Advertising in Different Magazines(1391)
1,85
0,00
01,
694,
500
1,12
0,00
0
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Cost (Thousand Rials)
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cost Share
16
1,12
0,00
035
0,00
022
4,50
018
0,00
0
127,
000
120,
000
59,0
0048
,000
31,2
5026
,500
22,0
0011
,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Grad Alma jean Mango Maxim Debenhams Other
Hamshahri-e-Javan 0% 3% 0% 0% 0% 0%
Keyhan-E-Varzeshi 0% 0% 0% 7% 0% 0%
Film 0% 0% 0% 0% 0% 9%
Seeb Sabz 0% 1% 16% 0% 0% 4%
Salamat 0% 0% 0% 55% 0% 0%
Ideal Life 7% 25% 28% 0% 100% 64%
Zan Rooz 0% 0% 0% 15% 0% 0%
The World of Nutrition 0% 0% 0% 21% 0% 3%
Picture World 0% 10% 35% 0% 0% 0%
Khanevadeh Sabz 92% 0% 0% 0% 0% 0%
Khaneh Armani 0% 0% 0% 0% 0% 2%
Chelcheragh 0% 61% 21% 0% 0% 16%
GSM 1% 0% 0% 0% 0% 2%
Ettelaat Haftegi 0% 0% 0% 3% 0% 0%
0%
10%
EMRC Contact information:
#7, Sheikh Bahayi sq. Tehran, Iran
Tel: +98 21 886 20 500
Fax: +98 21 880 54 753
E-mail: [email protected]
Website : www.emrc.info
EMRC Contact information:
#7, Sheikh Bahayi sq. Tehran, Iran
Tel: +98 21 886 20 500
Fax: +98 21 880 54 753
E-mail: [email protected]
Website : www.emrc.info
