PRESENTED BY

REGISTER TODAY! eventmarketer.com/summit

May 6-8, 2013Sheraton Chicago Hotel + Towers

Using Live Experiences to Amplify Reach, Convert Customers and Drive Sales

Join us

It began 10 years ago as a small seminar on event marketing. Today, the Event Marketing Summit is the world’s largest executive training conference for event and trade show professionals—and 1,000 now attend each year.

As we transition from our first decade as the industry’s leading conference into the next, I invite your entire team to join us at the reimagined, retuned and rewired Event Marketing Summit, featuring all-new content formats, all-new training sessions and all-new networking activities.

To excel in a changing industry, you need the latest trends, the most sound best practices and a crystal-clear picture of where the industry is headed. The Event Marketing Summit, with our blue chip faculty of 45+ elite brand-side instructors, offers all three. Nine out of 10 attendees rate the Summit as a “must-attend” training event. Register early, and I’ll see you in Chicago!

Jessica Heasley Executive Editor Event Marketer magazine

April 30 – May 2 | Sheraton Chicago | #emschi | | 3 |

Produced by:

REGISTER TODAY! eventmarketer.com/summit

Headline Here Introducing the 2013 EM Summit

Headline Here Introducing the 2013 EM Summit

It began 10 years ago as a small seminar on event marketing. Today, the Event Marketing Summit is the world’s largest executive training conference for event and trade show professionals—and 1,000 now attend each year.

As we transition from our first decade as the industry’s leading conference into the next, I invite your entire team to join us at the reimagined, retuned and rewired Event Marketing Summit, featuring all-new content formats, all-new training sessions and all-new networking activities.

To excel in a changing industry, you need the latest trends, the most sound best practices and a crystal-clear picture of where the industry is headed. The Event Marketing Summit, with our blue chip faculty of 45+ elite brand-side instructors, offers all three. Nine out of 10 attendees rate the Summit as a “must-attend” training event. Register early, and I’ll see you in Chicago!

Jessica Heasley Executive Editor Event Marketer magazine

April 30 – May 2 | Sheraton Chicago | #emschi | | 5 |

Produced by:

REGISTER TODAY! eventmarketer.com/summit

| 6 | REGISTER TODAY! eventmarketer.com/summit • 203.899.8471

The World’s Leading Executive Conference On Events And Trade Shows

HIGH-TECH, HIGH-TOUCH: THE BRAND CONNECTIONMarketers are changing how they connect with customers around the world, using high-tech, high-touch campaigns to bring brands to life. The big-gest change agent? Social media. Digital+Live allows us to reach more people, drive longer engagements and more efficiently take programs global.Join the architect of one of the year’s largest experiential programs—the incredible 50-country Smirnoff Night-life Exchange—for a look at where market-ing is, where it’s all going and how we’re all going to get there.

DISRUPTION AT THE DOOR: CHANGE IS ON THE WAYThe trends that have contributed to the funda-mental shift in traditional market-ing have left events unscathed. It won’t last. While digital and social media have helped extend live events and redefine the dialog between brand and event attendees, it can cut both ways. Make no mistake: A full “turned on its head” revolution is coming as crowdsourc-ing, transparency and socialist content literally reinvent this industry. Will this be an evolution or revolution for your event department? And will you lead... or be led?

REINVENTING A BELOVED BRAND, THE HEINEKEN WAYThe traditional integrated marketing model is getting reinvented in realtime by chief market-ing officers. Creating a lasting engage-ment with consumers now requires a total understanding of them—and a total retuning of the mar-keting mix to the passions, psyche and lifestyles of a brand’s target audiences. As a result, the walls between vertical marketing silos are getting blown away as general media, social media, online and live events and sponsor-ships come together as a single-blend branding blueprint.

Tim Ellis cMo Activision

Name Lastname Title Company

Name Lastname Title Company

MONDAY APRIL 30 @ 12:00 p.m. MONDAY APRIL 30 @ 12:00 p.m. MONDAY APRIL 30 @ 12:00 p.m.

Keynotes A trio of brand-side marketing executives give you a senior-management perspective on where integrated marketing is, and where it’s headed

The Power of Live Events

Get the newest trends, the latest best practices and the critical intelligence you need to upgrade your event and trade show portfolios in 2012 and beyond. Only the Event Marketing Summit brings you:

MICROSESSIONS. Rapid-release “speed briefings” give you Cliff’s Notes-style overviews of trends, topics and best practices in just 20 minutes.

MICROSESSIONS. Rapid-release “speed briefings” give you Cliff’s Notes-style overviews of trends, topics and best practices in just 20 minutes.

MICROSESSIONS. Rapid-release “speed briefings” give you Cliff’s Notes-style overviews of trends, topics and best practices in just 20 minutes.

MICROSESSIONS. Rapid-release “speed briefings” give you Cliff’s Notes-style overviews of trends, topics and best practices in just 20 minutes.

MICROSESSIONS. Rapid-release “speed briefings” give you Cliff’s Notes-style overviews of trends, topics and best practices in just 20 minutes.

MICROSESSIONS. Rapid-release “speed briefings” give you Cliff’s Notes-style overviews of trends, topics and best practices in just 20 minutes.

Reinvented Conference Format

CARMINE GALLOAuthorThe PresentationSecrets of Steve Jobs

CARMINE GALLOAuthorThe PresentationSecrets of Steve Jobs

CARMINE GALLOAuthorThe PresentationSecrets of Steve Jobs

CARMINE GALLOAuthorThe PresentationSecrets of Steve Jobs

CARMINE GALLOAuthorThe PresentationSecrets of Steve Jobs

CARMINE GALLOAuthorThe PresentationSecrets of Steve Jobs

ULTIMATE STAGE PRESENCE ULTIMATE STAGE PRESENCE

ULTIMATE STAGE PRESENCE ULTIMATE STAGE PRESENCE

ULTIMATE STAGE PRESENCE ULTIMATE STAGE PRESENCE

Top authors and business experts are your Workshop and Master Class instructors

Best Selling Authors

REGISTER TODAY! eventmarketer.com/summit

CRITICAL CONTENT. The Summit features the event indus-try’s most progressive content, spread across a whopping 70 learning modules over three full days. It’s action-packed!

BRAND-SIDE FACULTY. The Summit boasts a blue chip speaking faculty comprised of 45+ brand-side marketers. It’s the only industry conference faculty of its kind.

ALL-NEW SESSION FORMATS. For our 10th Anniversary, we’ve reinvented the Summit’s content formats (see chart, below) around your learning needs.

HIGH-LEVEL KEYNOTERS. Get executive perspectives on face-to-face marketing from Heineken cmo Lesya Lysyj, diageo vp-Global Marketing Michelle Klein and SAP vp-Global events Scott Schenker.

BESTSELLING AUTHORS. The hottest business authors are your instructors; attend our author executive workshops (pg. 6) or our all-new author executive training Master classes (pg. 7).

INDUSTRY NETWORKING. With an attendance of more than 1,000, the event Marketing Summit features the industry’s highest-level networking events for live marketing professionals.

PARTNERS AND VENDORS. The Summit’s Solution center features the largest collection of partners and vendors dedicated to strategic events and trade shows found anywhere.

April 30 – May 2 | Sheraton Chicago | #emschi | | 7 |

VIVID THINKING

New Processes for Solving Problems and Making DecisionsTHE PROBLEM: We talk so much that we don’t think very well. As powerful as words are, we fool ourselves when we think our words alone can detect, describe and defuse the multifaceted problems of today. They can’t—and that’s bad, because words have become our default thinking tool.

THE SOLUTION: Creative expert and best-selling author Dan Roam’s highly-interactive executive training workshop offers a way out. It’s called “Vivid Thinking”—and it works for anyone. In his first acclaimed book, “The Back of the Napkin,” he showed marketers how to solve problems by drawing simple pictures. Now he introduces an even more powerful tool: vivid thinking, a simple tech-nique combining verbal and visual minds so that we can think and learn quicker, teach, sell, and inspire more effectively and get stuff done in a whole new way.

Through dozens of stories and examples, Roam shows how anyone can apply the vivid systematic approach—from left-brain types who hate to draw to right-brainers who hate to be visual. This is a talk about thinking, communicating, presenting, and selling in a whole new way; this is a talk that removes blah-blah-blah from our lives for good.

A CONNECTED WORLD

Five Strategies You Need to Fully Thrive in a Digital AgeOur old model of marketing to customers is broken. In the new age of customer networks, brands will not be built via mass media to passive consumers. Today’s customers are dynamic, independent and connected. They have power and influence online that can make them your biggest threat... or your greatest marketing asset.

David Rogers, bestselling author of The Network Is Your Customer: Five Strategies to Thrive in a Digital Age, will provide a strategic guide that any brand marketer can use to succeed in the digital age. To thrive today, organizations need new strategies—strategies designed for customer networks. These five network strategies will ensure the success of any brand in the digital age:

ACCESS. Be faster, be easier, be everywhere, be “always on.”

ENGAGE. Become a branded source of valuable content.

CUSTOMIZE. Make your offering adaptable to your customers’ needs.

CONNECT. Become a part of your customers’ conversations.

COLLABORATE. Involve your customers at every stage of your enterprise.

THE POWER OF VIRTUAL

The Changing Virtual and Hybrid Event Marketing RealmVirtual events may have been one-time stop-gap solutions for a recession-ravaged indus-try, but no more. Today, the virtual event platform is another vital medium b-to-b mar-keters use to build relationships between live events, reach parts of the world they never thought possible and drive new revenue streams around fresh content and product offerings.

We’ve assembled a select group of virtual experts to plug you into the modern-day virtual event landscape. You’ll focus on:

WHAT. The basics of virtual events: tips on how to plan and execute for newbies and veterans alike—today’s virtual platforms don’t look like they did two years ago.

HOW. The art and science of selecting and then deploying the right technology and platform.

I NTEGRATE. How to integrate virtual into the larger strategic vision—and make sure it maps back to measureable goals.

HYBRID. What a blended digital + live “hybrid” event program looks like, and how to execute one.

THE FUTURE. We’ll wrap with a look at what the future of virtual is and how to stay well ahead of the curve.

WorkshopsThe full conference begins with morning workshops. choose one of the following half-day workshops to attend:*

*Workshops included with Full Conference, Monday/Tuesday Two-Day, and Monday-only registrations; see page 18 for reg types.

MONDAY, APRIL 30 | 8:30-11:45 a.m.*

| 8 | REGISTER TODAY! eventmarketer.com/summit • 203.899.8471

REGISTER TODAY! eventmarketer.com/summit

bestselling authors and industry experts are your instructors in these executive training sessions on innovation and business

Master Classes

MONDAY, APRIL 30 | 0:00-0:00 p.m.

Tipping The Culture: How Engaging Millennials Changes EverythingWelcome to the rise of the second renais-sance. The renGen, short for renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer. cultural consumers thrive on information and ideas to fuel their creative self-expression. As the renGen gathers force in our civilization, it will change how we as marketers connect with Millennials.

Patricia Martin, Author, The rise of the cultural consumer

TUESDAY, MAY 1 | 0:00-0:00 p.m.

Tipping The Culture: How Engaging Millennials Changes EverythingWelcome to the rise of the second renais-sance. The renGen, short for renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer. cultural consumers thrive on information and ideas to fuel their creative self-expression. As the renGen gathers force in our civilization, it will change how we as marketers connect with Millennials.

Patricia Martin, Author, The rise of the cultural consumer

TUESDAY, MAY 1 | 0:00-0:00 p.m.

Tipping The Culture: How Engaging Millennials Changes EverythingWelcome to the rise of the second renais-sance. The renGen, short for renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer. cultural consumers thrive on information and ideas to fuel their creative self-expression. As the renGen gathers force in our civilization, it will change how we as marketers connect with Millennials.

Patricia Martin, Author, The rise of the cultural consumer

TUESDAY, MAY 1 | 0:00-0:00 p.m.

Tipping The Culture: How Engaging Millennials Changes EverythingWelcome to the rise of the second renais-sance. The renGen, short for renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer. cultural consumers thrive on information and ideas to fuel their creative self-expression. As the renGen gathers force in our civilization, it will change how we as marketers connect with Millennials.

Patricia Martin, Author, The rise of the cultural consumer

WED., MAY 2 | 0:00-0:00 p.m. | 0:00-0:00 p.m.

Tipping The Culture: How Engaging Millennials Changes EverythingWelcome to the rise of the second renais-sance. The renGen, short for renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer. cultural consumers thrive on information and ideas to fuel their creative self-expression. As the renGen gathers force in our civilization, it will change how we as marketers connect with Millennials.

Patricia Martin, Author, The rise of the cultural consumer

WED., MAY 2 | 0:00-0:00 p.m. | 0:00-0:00 p.m.

Tipping The Culture: How Engaging Millennials Changes EverythingWelcome to the rise of the second renais-sance. The renGen, short for renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer. cultural consumers thrive on information and ideas to fuel their creative self-expression. As the renGen gathers force in our civilization, it will change how we as marketers connect with Millennials.

Patricia Martin, Author, The rise of the cultural consumer

*No additional charge to attend Master Classes.

April 30 – May 2 | Sheraton Chicago | #emschi | | 9 |

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

TRENDS | BEST PRACTICES | INSIGHTS & IDEAS

TRENDSThe top trends impacting event marketing and trade show programs

| 10 | REGISTER TODAY! eventmarketer.com/summit • 203.899.8471

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

REGISTER TODAY! eventmarketer.com/summit

April 30 – May 2 | Sheraton Chicago | #emschi | | 11 |

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

BEST PRACTICESHigh-level tools, trends and tips for making the most of your events

TRENDS | BEST PRACTICES | INSIGHTS & IDEAS

| 12 | REGISTER TODAY! eventmarketer.com/summit • 203.899.8471

REGISTER TODAY! eventmarketer.com/summit

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

April 30 – May 2 | Sheraton Chicago | #emschi | | 13 |

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

TRENDS | BEST PRACTICES | INSIGHTS & IDEAS

INSIGHTS & IDEASevent overhauls, format refreshes and experiential marketing tips and tricks

| 14 | REGISTER TODAY! eventmarketer.com/summit • 203.899.8471

REGISTER TODAY! eventmarketer.com/summit&

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

MONDAY, APRIL 30 | 0:00-0:00 p.m.

The Power Of Crowdsourcing: Letting Consumers Take A Global Campaign LocalThe red-hot crowdsourcing trend has changed everything as consumers themselves are now empowered to connect with an event campaign, customize it and recruit their friends to join in the experience. Integrate crowdsourcing into your global campaign and watch as consumers around the world mold it into the most locally relevant program for you. Learn where crowdsourcing is, where it’s going and how companies like NIKE are using it and evolving this powerful channel.

Zach Boon Director-National Events NIKE

Mark Billik CEO BeCore

April 30 – May 2 | Sheraton Chicago | #emschi | | 15 |

Microsessions*

Peer-to-Peer Unsessions

Rapid-fire speed briefings give you Cliff’s Notes-style content in just 20 minutes

Targeted conversations created, managed and executed by attendees

MONDAY, APRIL 30 | 0:00-0:00 p.m.

TOPIC: GOING STRATEGICA conversation about upgrading the tactical and embracing the strategic. Questions to be discussed include:• How have marketers truly gone strategic? What steps are involved?• How do strategic events become even more strategic?• What is the value of a strategic event team versus a tactical one?• What are the key differences between a strategic event and a

tactical one?

TUESDAY, MAY 1 | 0:00-0:00 p.m.

TOPIC: MEASUREMENTA conversation about how companies are measuring their events and trade shows. Questions to be discussed include:• What is the state of measurement today?• What are the common metrics practices event marketers are us-

ing?• What are some new measurement methods being tested?• How does social media help and/or hurt measurement techniques?

WEDNESDAY, MAY 2

4:15–5:00 p.m. TOPIC: DIGITAL+LIVEA conversation about fusing online elements with offline events. Questions to be discussed include:• What’s the right blend of digital and live?• How do you develop events with both in mind?• How do you budget and strategize differently?• What are the next big things in digital+live?

4:15–5:00 p.m. TOPIC: THE AGENCY-CLIENT RELATIONSHIPA conversation about the state of the work, the loyalty and the relationship. Questions to be discussed include:• How do you hire the best event agency?• How do you maintain client loyalty in a procurement-driven world?• How do you create great ideas amid a condensed timeline?• How are event marketing agencies changing how they charge and

clients changing how they pay?

3:00–3:45 p.m. 1. Auto-Posting to Social

Media. How to create tech-triggered auto-posts to event and trade show attendee Facebook and Twitter accounts.

2. Auto-Posting to Social Me-dia. Understand the full power of this year’s most popular event marketing technology.

4:00–4:45 p.m. 1. Auto-Posting to Social

Media. Learn ways to build more impactful and more efficient trade show and event exhibits.

2. Auto-Posting to Social Media. Get a rundown of the latest trends and best practices in the world of mobile marketing.

MONDAY, APRIL 30

10:15–11:00 a.m. 1. Auto-Posting to Social

Media. A look at best prac-tices and case studies for upgrading your conferences and meetings.

2. Auto-Posting to Social Media.Turn non-traditional venues, from airport hangers to empty warehouses, into hot branded environments.

1:30–2:15 p.m. 1. Auto-Posting to Social

Media. Do you just nod and smile when people talk about connecting Facebook and events? Oh boo, come see us.

2. Auto-Posting to Social Me-dia. Does your brand have a Twitter account but you have no idea how to use it? OMG, please have a seat.

4:15–5:00 p.m. 1. Auto-Posting to Social

Media. A rundown of insights for any event marketer who needs to push more sales at the retail level.

2. Auto-Posting to Social Me-dia. Best practices for taking brands that aren’t tops in their category and giving them an experiential upgrade.

TUESDAY, MAY 1

3:00–3:45 p.m. 1. Auto-Posting to Social

Media. How to create tech-triggered auto-posts to event and trade show attendee Facebook and Twitter accounts.

2. Auto-Posting to Social Me-dia. Understand the full power of this year’s most popular event marketing technology.

4:00–4:45 p.m. 1. Auto-Posting to Social

Media. Learn ways to build more impactful and more ef-ficient trade show and event exhibits.

2. Auto-Posting to Social Media. Get a rundown of the latest trends and best practices in the world of mobile marketing.

WEDNESDAY, MAY 2

| 16 | REGISTER TODAY! eventmarketer.com/summit • 203.899.8471

Peer-to-Peer Unsessions

Recognizing the Best Experiential Marketing Programs of the Year

Join the world’s most powerful event professionals for the 10th Anniversary ex Awards, recognizing the best experiential marketing programs of the year. Not only will you meet some of the industry’s most respected leaders, but you’ll also witness history in the making as we bestow ex Awards on the best campaigns of the last 12 months.

Note: Admittance to the ex Awards requires a separate ticket and is not included in any event Marketing Summit registration. Purchase your tickets or tables of 10 at eventmarketer.com/summit or contact Kelly Cingari at kcingari@red7media.com.

MONDAY APRIL 30 7:00-11:00 p.m.

The Ex Awards

REGISTER TODAY! eventmarketer.com/summit

April 30 – May 2 | Sheraton Chicago | #emschi | | 17 |

Happy HourMONDAY, APRIL 30 | 3:00–3:45 p.m.As always, the first Summit afternoon wraps up with our annual Happy Hour kick-off. Grab a cocktail and mingle with hundreds of your event market-ing peers and colleagues. It’s fun, it’s casual—and it’s the perfect way to unwind. We’ll see you there!

Ex AwardsMONDAY, APRIL 30 | 3:00–3:45 p.m.Join the world’s most powerful event professionals for the 10th Anniversary Ex Awards, recognizing the best experiential marketing programs of the year. Not only will you meet some of the industry’s most respected event marketers, but you’ll also witness history in the making as we bestow Ex Awards on the best campaigns of the last 12 months.

Networking ReceptionMONDAY, APRIL 30 | 3:00–3:45 p.m.Wrap up a day of learning and sharing with an evening of networking at the Summit’s signature reception. Grab a cocktail and a bite as you mingle with fellow event professionals from around the world. Discuss key trends, ponder industry changes or just have fun talking about the event industry with your peers.

Women in Events Master ClassMONDAY, APRIL 30 | 3:00–3:45 p.m.Women in Events gets upgraded this year with a mix of education (see pg. 7) from Angie Morgan and Courtney Lynch, authors of Leading from the Front, and some quality networking for EMS ladies. Learn the latest trends pertaining to women in business as you network with your fellow event peers. Have a cocktail and enjoy some late-afternoon hor d’ourves.

Event BrosMONDAY, APRIL 30 | 3:00–3:45 p.m.Believe the rumors. Our brolicious net-working event for event dudes is back! Take an hour off from learning and reinvest that time into cold beer, spicy buffalo wings and—drumroll, please—the first-annual Summit Hot Dog Eating Contest. Hey, sometimes a bro’s just gotta be a bro, bro. (Pepcid provided.)

Networking MixersBetween our larger networking activities are a variety of peer-to-peer elements that allow you to meet fellow attendees. From breaks and meals to other casual activities, you’ll have many opportunities to shake hands and trade business cards.

Power Networking

Meet new colleagues and reconnect with industry peers at the world’s largest networking events for live marketing pros

ONLY

ONLY

| 18 | REGISTER TODAY! eventmarketer.com/summit • 203.899.8471

For the first time, we’ve collocated our popular Event Design Summit (for designers and creative directors) at the Event Marketing Summit. The move means that you’ll now have access to two conferences filled with event buyers. Sponsor the Event Marketing Summit and reach upwards of 1,000 brand- and agency-side event and experiential marketing executives as well as hundreds of creative directors, heads of design, industrial designers, graphic designers, interactive designers, theatrical producers, builders and event archi-tects. Or become a part of the newly combined Exhibit Hall and use one of our turnkey exhibit packages to mingle with attendees from both events in one space with one buy.

This is your chance to meet with industry buyers who do not attend any other conference or trade show. All in, more than $10 billion in event marketing spenders are coming to Chicago this spring—will you be there to meet with them?

If you provide products and services to the event industry you literally can’t afford to not be there. Space and opportunities are extremely limited; don’t miss out due to timing. For sponsorship and exhibit information please contact Anna Lawler at alawler@red7media.com or 203-852-5681 for more information.

Join us for the next chapter of the Event Marketing Summit. With the milestone of the 10th anniversary comes content changes, conference updates and a variety of new and exciting elements for this years sponsors and exhibitors.

PRESENTING

ELITE PREMIER PATRON

THIS YEAR’S SUMMIT PARTNERS INCLUDE: (List as of Jan. 17)

I N D U S T R I E S

The Leading PartnersLocate, explore and Source the best Products and Services, from the best Vendors and Partners

REGISTER TODAY! eventmarketer.com/summit

April 30 – May 2 | Sheraton Chicago | #emschi | | 19 |

| 20 | REGISTER TODAY! eventmarketer.com/summit • 203.899.8471

Registration

www.eventmarketer.com/summit

SHERATON CHICAGO301 East North Water StreetChicago, IL 60611t: 312.464.9140

oFFIcIAL HoTeL. The Summit is pleased to offer a super-special low rate of $259/night (single/double) to registered eMS attendees. Please reference the event Marketing Summit when booking your rooms. rATe exPIreS APrIL 15.

Reserve your room online at eventmarketer.com/summit or call the hotel yourself at 312.464.9140 before the room block sells out, which it always does.

Substitutions, refunds and cancellations: Substitutions are welcome at any time. All requests for refunds or cancellations must be received in writing. A full refund less a $375 administrative fee will be issued if the request is received before March 18, 2012. No refunds will be granted after that date. Note: Every registration will be verified via phone and email to ensure valid registration pricing for brands/clients and agencies/others. We reserve the right to decline registration where we see fit, before or during the Summit. Content subject to change.

BEFORE FEbRuARY 28

AFTERFEbRuARY 28

AFTERFEbRuARY 28

BEFORE FEbRuARY 28

BRANDS (CLIENTS). end-user marketers at brand companies Full conference (April 30 a.m.-May 2) $1,495 $1,695Main conference (April 30 p.m.-May 2) $1,395 $1,595Additional Full conference $1,095 $1,095Two-day (April 30 a.m.-May 1 or May 1-2) $1,195 $1,395one-day (April 30) $795 $895one-day (May 1) $795 $895one-day (May 2) $795 $895Monday Workshop only (April 30 a.m.) $595 $595

AGENCIES (AND CONSULTANTS AND SUPPLIERS).

Full conference (April 30 a.m.-May 2) $1,795 $1,895Main conference (April 30 p.m.-May 2) $1,695 $1,795Two-day (April 30 a.m.-May 1 or May 1-2) $1,445 $1,545one-day (April 30) $895 $995one-day (May 1) $895 $995one-day (May 2) $895 $995Monday Workshop only (April 30) $595 $595

Ex AWARDS GALA April 30

Individual Tickets ........................................................$275 each ($300 onsite, if available)Tables of 10 ................................................................$2,950 each10th Anniversary diamond VIP Tables of 25 ..............$25,000

For registration questions, contact Anu Thalakotur at 203.899.8471 or athalakotur@red7media.com.

Full Conference. Includes choice of Mon. a.m workshop (see pg. 6) plus all Mon.-Wed. sessions, meals and functions; does not include Ex Awards. The best value and most-purchased pass; gives you “all access” to the entire content portfolio.

Main Conference. Includes all Mon. afternoon-Wed. sessions, meals and functions; does not include Ex Awards or Monday a.m. workshop (see pg. 6).

Two-Day Pass. Includes all Event Marketing Summit sessions, meals, activities and functions on either Monday (includes choice of a.m. workshop) and Tuesday or Tuesday and Wednesday. Does not include Ex Awards.

One-Day Pass. Choice of Mon., Tues. or Wed. full-day access to all sessions and activities. Note: Mon. pass includes choice of a.m. workshop (see pg. 6) but does not include Ex Awards.

TEAM IT!

Join the Event Marketing Institute and Save!

EMI Workgroup Members get 2 for 1 VIP pricing.

Call 203.852.5693 for details.

INSTANT

SAVINGS

e v e n t m a r k e t i n g . c o m

e v e n t m a r k e t i n g . c o m

e v e n t m a r k e t i n g . c o m

BEST VALUE

BEST VALUE

BRING YOUR TEAM!Additional Full brand passes

are just $1,095.

oFFIcIAL HoTeL. The Summit is pleased to offer a super-special low rate of $259/night (single/double) to registered eMS attendees. Please reference the event Marketing Summit when booking your rooms. rATe exPIreS APrIL 15.

Reserve your room online at eventmarketer.com/summit or call the hotel yourself at 312.464.9140 before the room block sells out, which it always does.

Using Live Experiences to Amplify Reach, Convert Customers and Drive Sales

May 6-8, 2013Sheraton Chicago Hotel + Towers

10 Norden Place

Norwalk, cT 06855

REGISTER TODAY! eventmarketer.com/summit