EMV® QR Marks Best Practice Use Case Guide

This document is intended for any stakeholder using the EMV® QR Payment Mark and EMV QR Scan Icon. Best practice use cases are detailed to demonstrate how each of the marks should best be used in both consumer-presented and merchant-presented scenarios.

01

EMV QR Code Specifications

EMVCo has released two QR Code payment specifications that support merchant-presented QR Code and consumer-presented QR Code use cases. The documents define QR Code payments in a manner that simplifies the development and potentially broadens the acceptance of QR Code payment solutions globally. QR Codes are two-dimensional machine-readable barcodes, which are increasingly used to facilitate mobile payments at the point-of-sale. The EMV® QR Code Specification for payment systems supports two differing QR Code payment use cases.

EMV®, the EMVCo Logo, the Globe Logo, the QR Payment Mark and the QR Scan Icon are trademarks or registered trademarks in the U.S. and other countries. The EMV mark, the EMVCo Logo, the Globe Logo, the QR Payment Mark and the QR Scan Icon are owned by EMVCo, LLC.

QR Code is a registered trademark of DENSO WAVE INCORPORATED.

Consumer-presented – the consumer displays the

QR Code on their mobile device and the merchant uses an optical scanner to read the code.

Merchant-presented – the merchant displays the

QR Code and the consumer uses their mobile device to scan the code.

02

To promote global interoperability awareness across EMV QR Code payments, EMVCo has created the EMV QR Payment Mark and EMV QR Scan Icon for consistency – collectively referred to as the QR Marks. EMVCo has developed Reproduction Requirements and a royalty-free trademark license agreement to enable all implementers of EMV QR Code solutions to use the respective QR Marks.

EMVCo QR Marks

QR Payment Mark

The EMV QR Payment Mark may be used to inform consumers that a merchant accepts EMV QR Code payment solutions. Supplemental messaging to consumers will confirm whether merchant-presented transactions, consumer-presented transactions, or both, are supported. The QR Payment Mark may also be used for in-app purchases on a mobile device to click and generate a consumer-presented QR Code.

QR Scan Icon

The EMV QR Scan Icon may be used for in-app purchases on mobile devices, to indicate that the consumer may scan a merchant-presented EMV QR Code. The EMV QR Scan Icon may not be used as an acceptance mark at a point-of-sale for consumer-presented or merchant-presented transactions.

Access the royalty-free trademark license agreement and download the Reproduction Requirements from the EMVCo Trademark Centre.

03

With the increasing deployment of QR Code payment methods, it is important that the payment ecosystem provides a consistent experience for consumers globally. The QR Marks can be used on consumer mobile devices to indicate whether a device supports consumer-presented, merchant-presented or both consumer and merchant-presented transactions. The following table demonstrates best practice use cases for using the QR Marks on consumer devices.

How to use the QR Marks: Consumer Devices

Consumer Device Supports

Mark(s) on the Consumer Device

Consumer-Presented Onlyor

Brand / Issuer Unique

Merchant-Presented Onlyor

Brand / Issuer Unique

Consumer-Presented and Merchant-Presented

and

Access the royalty-free trademark license agreement and download the Reproduction Requirements from the EMVCo Trademark Centre.

orBrand /Issuer Unique

04

By accurately and consistently using the QR Payment Mark on terminal and storefront branding, merchants can simply demonstrate to consumers that consumer-presented, merchant-presented or both consumer and merchant-presented EMV QR Code payments are accepted. Conversely, the EMV QR Scan Icon is not intended for use by merchants.

How to use the QR Marks: Merchants

Merchant Supports

Consumer-Presented and/or Merchant-Presented

Access the royalty-free trademark license agreement and download the Reproduction Requirements from the EMVCo Trademark Centre.

Acceptance Mark(s) on the Merchant Storefront

Acceptance Mark(s) on/near the Terminal

+ Functional Messaging1

1 Examples of functional messaging can be found in the Reproduction Requirements

0105

Functional Messaging

EMV QR Payment Mark

When used within a QR application or communication, functional messaging may be shown with the EMV QR Payment Mark for the sole purpose of instructing the end user how to make a QR Code transaction. Any functional messaging used must not interfere with the visibility or integrity of the Mark.

Simple clarifying language may accompany, but not overlap, the Mark, provided clear space requirements are met. Acceptable text could include ‘Accepted’, ‘Accepted here’, ‘Pay with’ or a local language equivalent.

EMV QR Scan Icon

When used within a QR application or communication, ‘Scan’ or local language equivalent may be shown with the EMV QR Scan Icon for the sole purpose of instructing the end user how to make a QR Code transaction.

Scan OtherOther Other

The functional messaging must not interfere with the visibility or integrity of the Icon and must meet all clear space requirements.

accepted here

brand brandbrand

scan to pay here

brand brandbrand

06

Resources

Legal Notice

Uses that may be potential infringements should be reported to EMVCo and the appropriate legal action will be taken.

Please contact the legal team at emvcolegal@emvco.com.

The QR Marks image files are provided following execution of the QR Marks Trademark License Agreement, and may only be used in conformance with the Reproduction Requirements.

Download the QR Marks Reproduction Requirements

QR Payment Mark Reproduction Requirements

QR Scan Icon Reproduction Requirements

Visit the Trademark Centre on the EMVCo website for further details on the QR Marks and the other marks owned by EMVCo. If you have any questions or queries regarding your usage of the QR Marks, please submit a query through the contact us function.