Data Analyst

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The course developed by the Digital Academy aims to overcome the lack of

digital skills in the national labor market. This is a critical gap, because Digital

Transformation is real and it has a huge impact on the global economy, business

and the labor market. We want to overtake this gap through an innovative

methodology developed by IAM. We offer an unique training experience, that

combines technical training and behavioral training.

Our model has short learning modules taught in b-learning basis. Digital

Academy believes that this model provides to the students a very engaging

experience and pragmatic knowledge. There is a certificate for each completed

module.

Data Analyst lasts 12 weeks. Students should employ, on average, between 7

and 10 hours of their time, per week. These hours are distributed by technical

training, behavioral training and energizing activities. The workload is 89 hours,

segmented by 53 hours for technical training (60%), 18 hours for behavioral

training (20%) and 18 hours to energize activities (20%). Regarding technical

training, 26,5 hours are dedicated to self-study (50%) and the remaining 26,5

hours corresponds to guide study provided by an expert (50%).

The High energy and engagement activities are designed to increase students

commitment and motivation to take advantage of the course. Students will

participate in very dynamic and enthusiastic sessions. Coaching sessions are

scheduled at the beginning and end of the course to plan and evaluate,

respectively, the progress of each student. The GROW Model (objectives, reality,

options, will) is the chosen methodology to support the sessions. The coaching

sessions aim to promote self-awareness, to provide an in-depth understanding of

the knowledge acquired and its impact on working life, to explore the individual

potential, to encourage continuous learning, and to draw up an individual

development plan.

1# COURSE DESCRIPTION

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2.1# TECHNICAL COMPONENT

MODULE 1

§ How the Microsoft Data Science curriculum works;

§ Basic data exploration and visualization techniques inMicrosoft Excel;

§ Foundational statistics that can be used to analyzedata.

MODULE 2

§ Connect, import, shape, and transform data for business intelligence (BI);

§ Visualize data, author reports, and schedule automated refresh of your

reports;

§ Create and share dashboards based on reports in Power BI desktop and

Excel;

§ Use natural language queries;

§ Create real-time dashboards.

2# OBJECTIVES

2.2# BEHAVIOURAL COMPONENT

§ Optimize communication techniquesand strategies;

§ Develop the ability to communicate more clearly, effectively and impactfully;

§ Identify opportunities forchange;

§ Perform the role of Change Agent;

§ Develop the ability to recognize emotions in oneself and in the others;

§ Manage emotionseffectively;

§ Identify the inhibitionsand obstacles to the creative process;

§ Identify techniques and strategies that allow the development of creativity

and innovation skills;

§ Elaborate creative and innovative solutions for problem solving and decision

making.

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3# CONTENTS

3.1# FACE-TO-FACE TRAINING WITH ONLINE SUPPORT – TECHNICAL SKILLS

MODULE 1 ▶▷ Data Science Orientation

§ Module 1 show to students what it takes to become a data scientist.

§ This module will help students to get an introduction to working with and

exploring data using a variety of visualization, analytical, and statistical

techniques.

MODULE 2 ▶▷ Analyzing and Visualizing Data with Power BI

§ Power BI is quickly become popular among professionals in data science as a

cloud-based service that helps them easily visualize and share insights from

their organizations’ data.

§ In this second data science module, students will learn from the Power BI

product team at Microsoft with a series of short, lecture-based videos,

complete with demos, quizzes, and hands-on labs. They’ll walk through

Power BI, end-to-end, starting from how to connect to and import your data,

author reports using Power BI Desktop, and publish those reports to the

Power BI service. Plus, learn to create dashboards and share with business

users—on the web and onmobile devices.

UNIT 1:

§ Understanding key concepts in business intelligence, data analysis, and

data visualization;

§ Importing your data and automatically creating dashboards from services

such as Marketo, Salesforce, and GoogleAnalytics;

§ Connecting to and importing your data, then shaping and transforming

that data;

§ Enriching yourdata with business calculations.

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UNIT 2:

§ Visualizing yourdata and authoring reports;

§ Scheduling automated refresh of your reports;

§ Creating dashboards based on reports and natural languagequeries;

§ Sharing dashboards across your organization;

§ Consuming dashboards inmobile apps.

UNIT 3:

§ Leveraging yourExcel reports within PowerBI;

§ Creating custom visualizations that you can use in dashboards and

reports;

§ Collaboratingwithin groups to author reports and dashboards;

§ Sharing dashboards effectively based on yourorganization’s needs.

UNIT 4:

§ Exploring live connections to data with PowerBI;

§ Connecting directly to SQL Azure, HD Spark, and SQL Server Analysis

Services;

§ Introduction to PowerBI Development API;

§ Leveraging customvisuals in PowerBI.

NOTE:

§ In all modules there is a self-study and a follow-up component.

§ Students can do their self-study in the Digital Academy rooms or anywhere, as

long as they have an internet connection.

3# CONTENTSMODULE 2

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3# CONTENTS

3.2# FACE-TO-FACE TRAINING – SOFT SKILLS

EMOTIONAL INTELLIGENCE

§ Emotional Intelligence: What is it? What is not?; Intrapersonal and

interpersonal skills; Self-awareness, self-regulation and self-motivation;

Empathy and Efficacy in interpersonal relationships; Sources of self-

knowledge; Strategies of emotional regulation (Emotional Labor) and self

motivation; Practice empathy; Practical exercises and role plays; Individual

action plan.

§ Length: 4 hours

TOP COMMUNICATION

§ Communication process; Attitudes and ways of communicating according to

context/situation; "Active listening is also communication"; Professional

image/posture; Assertive communication (with self-diagnosis); Gain self-

control and confidence; How to give and receive feedback; Presentation and

negotiation of ideas; Practical application exercises; Individual action plan.

§ Length: 4 hours

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3# CONTENTS

3.2# FACE-TO-FACE TRAINING – SOFT SKILLS

POSITIVE CHANGE MANAGEMENT

§ Change Management: How? When? What for?; The phases of change

management; Build in Team a good vision of Change; How to find/reinforce

the sense of urgency; Limiting Beliefs of Change; People and Teams in the

process of Change (critical thinking and curiosity at the service of

transformation); Being a Change Agent; Change and communication in

organizations; Monitor achievements (indicators and monitoring); Practical

application exercises; Individual action plan.

§ Length: 4 hours

CREATIVITY & INNOVATION

§ Psychophysiological bases of creativity; The creative brain; Limits of human

imagination; The creative personality; Inhibitions and blockages to creative

thinking; Brainstorming methods and techniques; Creative strategies in

problem solving; Organizational cultures facilitating innovation; Methods

and tools forscreening/selection of ideas for decisionmaking; Good habits.

§ Length: 4 hours

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4# SCHEDULE OF THE TRAINING OFFER

Monday Tuesday Wednesday Thursday Friday Saturday

Week-5

Assessment Online

Assessment Online

Assessment Online

Assessment Online

Week-4

Introductory Course

┤FACE-to-FACE├

(8 hours)

Week-3

Introductory Course

┤SELF-STUDY├

(8 hours)

Week-2

Introductory Course

┤Face-to-Face├

(8 hours)

Week-1

Introductory Course

┤SELF-STUDY├

(8 hours)

Week1

Kickoff & Energization

(8 hours)

Coaching

(1 hour/person)

Week2

Data Analyst

┤FACE-to-FACE├

(4 hours)

Week3

Emotional Intelligence

(4 hours)

Data Analyst

┤SELF-STUDY├

(6 hours)

Week4

Data Analyst

┤SELF-STUDY├

(4 hours)

Energy Boost

(4 hours)

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4# SCHEDULE OF THE TRAINING OFFER

Monday Tuesday Wednesday Thursday Friday Saturday

Week5

Data Analyst

┤FACE-to-FACE├

(6 hours)

Week6

TOP Communication

(4 hours)

Data Analyst

┤SELF-STUDY├

(6 hours)

Week7

Data Analyst

┤FACE-to-FACE├

(6 hours)

Week8

Positive Change Management

(4 hours)

Data Analyst

┤SELF-STUDY├

(6 hours)

Week9

Data Analyst

┤FACE-to-FACE├

(6 hours)

Week10

Creativity & innovation

(4 hours)

Data Analyst

┤AUTOESTUDO├

(4h30 hours)

Week11

Data Analyst

┤FACE-to-FACE├

(4 hours)

Week12

Energy Boost

(4 hours)

Coaching

(1 hour/person)

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5# INSTRUCTORS

Instructors of digital contents:

Founded by Harvard University and MIT in 2012, edX is an online

learning destination and MOOC provider, offering high-quality courses from the

world’s best universities and institutions to learners everywhere. With more than

90 global partners, we are proud to count the world’s leading universities,

nonprofits, and institutions as our members. EdX university members top the QS

World University Rankings® with our founders receiving the top honors, and edX

partner institutions ranking highly on the full list. Open edX is the open-source

platform that powers edX courses and is freely available. With Open edX,

educators and technologists can build learning tools and contribute new features

to the platform, creating innovative solutions to benefit students everywhere.

The set of instructors has been designed, in detail, to provide a remarkable

and enriching experience. Promoting the personal and professional development

of our students. We havebrought together different specialists who are absolutely

fundamental in their organizations and who have proven themselves in the

market. The instructors in the room will be defined according to the geographic

location where the academy will take place. The pedagogical entities of support to

the students during the academy will be preferentially of the national scientific

and technological system (Professional higher education institutions, Universities,

among others).

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5# INSTRUCTORS

Maria João Martins holds a degree in Psychology from

Faculdade de Psicologia e Ciências da Educação. She began her

career in the Recruitment and Selection area at a Psychology

Office, having taken on the role of HR Technician and then as HRDirector in RIMA - Systemsand Communications.In 1993she took

up positions at Iberconsult, where she was Project Director, Director General and

member of the Executive Committee. Between 2003 and 2006, Maria João Martins was

a Partner in the Human Capital area of Deloitte. In July 2006, she formed MY CHANGE

with Pedro Norton de Matos, Teresa Fialho, and the Training Laboratory. Strong

experience in Managing Change Processes and monitoring of Managers. Certification in

coaching by ICF (International Coach Federation). Between July 2009 and September

2013 she was HR Director in EDP Group. Currently Member of the Executive Committeeof MY CHANGE. Maria João Martins is certified in Change Management by LaMarsh

International.

Teresa Fialho holds a degree in Law fromUniversidade Católica

Portuguesa. She began her career in Spain where, over fouryears,

she worked in the areas of store management and quality project

management. Since 1994 she has been part of the Iberconsult,having developed projects ofBehavioral Training, HR, Coaching,

and internal communication. From 2003 to 2006 she worked at Deloitte, as Human

Capital Manager. In July 2006, Teresa Fialho formed MY CHANGE with Maria João

Martins, Pedro Norton de Matos and the Training Laboratory. Strong experience in

Managing ChangeProcesses and monitoring Executives. Certification in coaching by ICF

(International Coach Federation). Currently Member of the Executive Committee of MY

CHANGE. Teresa Fialho is certified in ChangeManagementby LaMarsh International.

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Miguel Muños Duarte is a professor of entrepreneurship and

executive director of the Nova SBE Entrepreneurship and

Innovation Center - Nova SBE Venture Lab - and is also a speaker,

trainer and mentor in several acceleration and incubationprograms in Portugal. He is an entrepreneurwho foundedseveral

Companies. Among others, Miguel Muños Duarte is co-founder of IMATCH - Creative

Collaboration where he is a consultant and facilitator of Innovation and Creativity in

companies such as BMW, MINI, Siemens, Santander, Danone, Pepsico, Matutano,

L'Oreal, Vichy, Roche, Pfizer, Vodafone, NOS , PT, Teixeira Duarte. Before becoming an

entrepreneur, he had a career of more than 10 years in Marketing and Innovation in

large consumer multinationals (FMCG) such as Henkel Ibérica and Danone in Portugal,

Spain, USA and Mexico. He is also a volunteer and curator of the non-profit informalinspiration and sharing events called Ignite Portugal, where since 2009 more than 1200

speakers presented their ideas and projects to more than 10,000 people and 250,000

online.

5# INSTRUCTORS

Rute Sousa Ribeiro holds a degree in Clinical Psychology, from

Universidade Clássica de Lisboa (Faculdade de Psicologia e

Ciências da Educação) and Master of Educational Psychology,

Instituto Superior de Psicologia Aplicada in association with theUniversité de Provence. Between 1992 and 2000 she was RH

Director of the Lisbon Stock Exchange. Since 2001 Rute Sousa Ribeiro has been

responsible for consulting and training projects at Iberconsult and Homens & Sistemas.

At MY CHANGE she is responsible for the follow up of Clients and projects like

Behavioral Training and Coaching. She is Senior Manager, responsible for the

dynamization of important Change Management projects. Rute Sousa Ribeiro is certified

in ChangeManagement byLaMarsh International.

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Zezo Carvalho is Executive Coach certified by Escuela Europea

de Coaching (EEC Madrid) and the Integrated Coaching Institute

(ICI) with North American Randhy Di Stefano. Graduated in

Communication from UFMA, Brazil. He arrived to Portugal in 1987by FundaçãoRotária and brought in thebaggage Television, Radio,

Theater and Haikai Poetry. He is the copywriter at agencies McCann-Erickson, Saatchi

and BMZ. ExecutiveCreativeDirector of HPP. Zezo Carvalho is the Creative Supervisor at

Edson/FCB, Executive Creative Director and Founder of 141/Bates Portugal, Director of

Integrated Communication at Young&Rubicam Portugal, Director of Integrated

Communication at Brandia Novodesign. Also, he is the Creative and Motivational

Content Director at Global Challenge | Activism. Founder and Energizing Director of

Umanism ("teambranding" concept). He was invited to MBA and Executive training fortop managers. Consultant and Speaker for the main Brands of the country and in

international events. He perform think tanks and actions of internal communication,

Employer Branding & EVP, motivational workshops, event branding and creativity in the

corporate Culture, dynamization of teams of high yield and strategic support to the

Leadership Pool. Zezo Carvalho is a specialist in Organizational Engagement and People

&CultureDesign.

6# TARGETS

The Digital Academy course is projected for individuals who value lifelong

learning andwho wish to deepen or acquire both digital and social skills.

5# INSTRUCTORS

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9.1# PREREQUISITES

§ English B2

§ Intermediate computer skills in the user's perspective

§ Familiar with object-oriented programming language

§ Some experience in workingwith data from Excel, databases, or text files.

8# BENEFITS OF ATTENDING THE COURSE

§ New technical skills;

§ Deeper knowledgeabout Digital;

§ Increase self-awareness;

§ Perceived one’s impact on interpersonal relationships;

§ Ability to manage change;

§ Learning fundamental techniques to practice creative and innovation thinking.

Summary: this course is the best preparation for the next challenges and changes

that are happening in companies and the labor market and that will have

short-term effects.

9# ACCESS CONDITIONS

7# PHYSICAL SPACES

Physical spaces such as study rooms or living spaces can be used for self-study

(with or without monitoring and in-person support for the teacher), for clarifying

doubts, and also for moments of socialization, foreseen over the course. The location

of the physical spaces for this Academy are still being defined.

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9# ACCESS CONDITIONS

9.3# INTRODUCTORY COURSE

§ We believe that our course should be for everyone who is resilient and

curious enough to engage in continuous learning experiences. For this

reason, Digital Academy provides an introductory course for those who,

althoughwith high levels of motivation, have been retained in the process of

technical skills assessment.

9.2# ASSESSMENTS

§ For admission to the academy, candidates are evaluated taking into account

the prerequisites – technical skills and understanding of the English language

– and the level of motivation to attend the course. In addition to this first

evaluation phase, an individual interviewmust beheld for each candidate.

§ The interview allows a personalized plan that works as an input for coaching

sessions and it is a fundamental tool for the personal and professional

students development.

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