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# 03i s s u ej u n e 09Submission By June 05Info.enmode@mail.com

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C O N T R I B U T O R SF O U N D E R

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I N T E R N A T I O N A L

M O D E

Burberry credit the rise of the smart man for profit increaseAs Burberry’s profits rise 24 per cent, chief execu-tive Angela Ahrendts points to men’s growing inter-est in high fashion and looking smart as the reason.Men are becoming more interested in high fashion and looking smart in the economic downturn, ac-cording to the boss of Burberry, which reported a strong increase in sales and profits.

Angela Ahrendts, the chief executive, said mens-wear, and male accessories in particular, had been a highlight.«In this economic environment, men want to look better, they want to look sharper,» she said.Tailoring and enhanced ranges drove a 26 per cent rise in menswear sales, while sales of non-clothing such as bags, small leather goods and accessories increased 50 per cent. Men have been particularly keen on iPad cases.The company plans to open its first menswear only store in London, as part of its drive to increase its presence in the world›s 25 biggest cities for luxury goods, all of them with a high number of well-paid workers, tourists and heavy population densities.

Ms Ahrendts said: «Sixty to seventy per cent of all the luxury goods sold around the world take place in just 25 cities. Burberry has been underpenetrat-ed in these flagship markets.»The luxury goods brand was reporting a 24 per cent increase in sales to £1.86bn, and 24 per cent increase in pre-tax profits to £366m.

Though the figures were exactly in line with City expectations, the shares fell slightly after some analysts questioned whether the company could continue to increase its profit margins as fast as previously.Many experts have expressed fear that the luxury goods sector, which has enjoyed almost complete immunity from the economic downturn, could soon be hit, especially if China’s economy starts to falter and the eurozone turmoil is not resolved.

Last month Aquascutum, the -160year-old British luxury coat maker, collapsed into administration, and was bought by Hong Kong group YGM Trading for an undisclosed sum.

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Ms Ahrendts said that she had no concerns about China. “There are 30 cities in China that are as big as London. Yes you have lots of high net worth individuals in China, but you also have a huge, huge middle class, which is predicted to grow sevenfold in the next three to four years.”

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Since going into administration in 2009, the flamboyant French fashion house Christian Lacroix has operated as a licensing operation, selling branded lines of notebooks, accessories, home-

ware and menswear through global outlets.

Lacroix, who founded his eponymous label in 1987, severed all ties with his company after going bankrupt and now designs under the name ‘Monsieur C. Lacroix’ (he lost the right to use Christian Lacroix), but is about to witness his namesake label making a comeback in the retail

world.

WWD report that a Christian Lacroix boutique is due to open at Place Saint Sulpice in Paris on June 1. Alongside the aforementioned ranges, the shop will stock design objects handpicked

by the label›s creative director Sacha Walckhoff, as well as a small selection of vintage Lacroix pieces from the brand›s archives.

Dubbed a ‹mix & match› boutique, the shop marks the first foray into retail since the brand›s stores shut in 2009.

It is thought that once Walckhoff has cemented the label›s menswear offerings, he will turn his hand to women›s ready-to-wear and eventually take the label back to the gilded world of haute

couture.

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Mellow Yellow

I already put pen to paper about the blue colour trend that hit menswear in a big way this season. Today we make way for another major colour that has swamped the spring/summer shows; the delightfully season-appropriate yellow.The inclusion of a – potentially – audacious colour like yellow in a number of this season’s spring/sum-mer collections is hardly surprising. Menswear has favoured the brave this year with a range of bold trends for the warmer months, the likes of daring prints, coloured shoes and even a 90s era influence are having a moment.

Yellow: Choosing a shade

Yellow is often described as the perfect gender-neu-tral hue. It is deceptively easy to work into your ward-robe because the varying shades can be used to cre-ate a number of desired effects. However, the most difficult part of working with yellow is getting the right shade for your skin tone. Medium to dark skin tones work very well with most colours and tones. Pastel and brighter yellow hues work exceptionally well if you fall into this category.

Avoid going too bright with your yellow if you have darker skin tones, as you risk creating too strong of a contrast between the colour and your skin.Those with a paler skin tone should be careful with pastels as they can make you look a little washed out. Bolder yellows can look great, as do mustard and gold hues, which create strong, flat-tering contrasts with your skin tone.

Look One

Coloured chinos have become a perennial favourite and a bold pair in yellow is a fantastic statement piece. Pairing these alongside a short-sleeve printed shirt creates a really on trend and great looking casual outfit for this season.The sparse pattern on the shirt makes it relatively easy to pull off, although you could choose to cover it up with a neutral ecru crew-neck if the weather turns out to not be all you hoped.Finally, the navy loafers compliment the yellow chinos to perfection. A few seasons back we saw the camel and navy combination dominate collections. This season, navy has started an affair with the fresher looking younger sister, meaning your should look no further than this staple colour to anchor a brighter yellow.

m e n s s p r i n g / s u m m e r 2012 c o l o u r

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Look Two

Our second look is a take on a FashionBeans fa-vourite combo: blazer, chinos and brogues; just with a more yellowish theme. The blazer is in this trend’s standout shade – mustard. The darker tone is incredibly versatile, and acts as a balance between the light shirt and essential white trousers.Yellow socks provide the attention to detail that is necessary within any look and do a great job in tying the outfit together. The pocket square is also considers the overall colour palette – the navy and red compliment the yellow and finish off the primary colour collection. Finally, the brown suede brogues are a seasonal option and the colour works with the rest of the others present; it’s neither too dark nor too light.

Look Three

If the spring showers are dampening your day, brighten up your look with a classic yellow fisherman jacket and hope the sun follows suit.The burgundy jumper works exceptionally with the yellow – the two are very complimentary to each other – and the navy blue chinos. The footwear choice for this outfit proves both practical and stylish, with a move back to the autumn/winter trend for worker boots.

Look Four

Work yellow into your suited looks with an Allinson-inspired shirt from his summer shirt upgrade article.A simple grey number is the perfect partner, as the yellow won’t be swallowed by the colour of the suit. The combination gives good balance between the two; something which wouldn’t exist if the suit was, for example, black.

We would favour brown shoes here, along with a luxury purple tie. Don’t skimp on the details, they’re what elevates your outfit to the next level. A pocket square and a more imaginative pair of socks are the best accessories for prepping up some tailoring.

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There is an unfair notion especially present in Mauri-tius that men dressing in a different way from others is effeminate, gay or just plain weird.

First off, let’s clear up some misconceptions relating to this:

Fact No.1: Associating a particular human with particular attributes not because of the ideas and values that he holds but because the way he materi-ally presents himself to the world is just plain wrong.

Fact No.2: Trying to stereotype people into certain categories is wrong. That is why I am against using the term ‘metrosexual’ to describe anyone. Or any other term to describe any body else. Because hu-man beings are so complex that trying to fit them in small compartments associated to behavior is wrong.

Winter is coming yet I don’t see any of these small tweaks to a conventional shirt + jumper outfit.

Freedom of choice is all important. If a man likes to spend more money on clothes and beauty products than his other friends, that’s OK. If he spends less money with regards to these things, then that’s OK too. Do you see where I’m getting at? It’s totally OK to be who you are, and not need to fit in a mould.

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Bryan Boy working printed eggplant trousers. Mauritian men, if you are afraid to wear coloured trousers, you should seriously consider that it is the most tame of your wardrobe concerns.

Many take their supposed ‘metrosexuality’ to ex-tremes as if they have something to prove. Exagger-ation is wrong in all cases. You are not here to show you are XYZ, a rebel, an ‘avant-gardiste.’ You were placed on this world to be the best you can possibly be and live your life each day as fully as you can. Wear something because you like it, not because you have something to prove. Again, this is just my opinion and this could change, and this is probably one of my first opinion-centred articles, but I feel so saddened by the fact that there are many men out there who would like to break out of the corporate mould and try ‘riskier’ fashion choices.

And here, to be frank, we have a long way to go in improving public perception on men’s attire.

Fashion Blogger Bryan Boy shows how you can work colour, and one hell of a statement clutch.

Most men here believe that they will not be taken seriously their heterosexuality will be undermined/ they will be ridiculed if they step out of their cor-porate attire and try something that draws a little more attention, such as bright colours. Mauritian men are frightened of bright colours and prints like the plague. The corporate world has formed them so that they rarely step out in anything except various shades of blue, black, white, and in some cases a pretty soft pink. Now if this is a particular person’s taste, and he likes wearing those shades, then that’s all good, but generally speaking most men feel trapped within these colour spectrums when they would secretly like to try other colours. Concerning colour combinations? They think its out of the question. Bryan Boy shows how to work it in the photo above.

Alexandra Isaacs

This is not to say that its tasteful to go out in a striped, multi-tiered, glittery, printed, ferocious outfit - your pieces and outfit of the day should be composed with taste, but taste does not mean not taking risks, or staying traditional.

You can start with the details, such as a different set of cuff links, and a new tie that isn›t just plain dark blue or black. The fabric on the under side of your cuff which you roll up- I know Celio have some very pretty designs that just peek out and twist a whole outfit around. I have a friend that particularly likes square buttons, because they really do make a shirt different. As is the case with a motif or print running on a shirt.

I believe everyone respects a man that has common sense in carrying a small bag than one who stuffs his pockets and looks like he is about to explode just for the sake of not looking ‹feminine›. Just as everyone respects the man who turns up at a party dressed as specified in the dress code, not looking like he couldn›t bother changing his look from work.

The epitome of style-Karl Lagerfeld

It›s in the simple things, the simple tweaks in your wardrobe that will make the difference. Most importantly though, it›s the tweaks that you make to your attitude that make the difference. You came into this world alone and you will die alone, in your own body. Life is what you make of it. There is no point in wasting time on what ‹others› may think.

I have peppered the article with some of my favourite photos of men who have worn clothes brilliantly. Be inspired, and inspiring to others.

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L O O K B O O Kl a c o s t e s p r i n g s u m m e r 2 0 1 2

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1. How did you start?

It was in 2009, a few weeks before I leave Mauritius to continue my studies abroad. At primary school I was far from the best in class, and I never set apart art classes. All has been very fast, I feel the need to create and I used what was next to my hands, and I’ve started painting.Then one day, one of my relatives have seen my draw-ings, paintings and doodlesand convinced me to share what I do. Unconvinced, of what he was saying, I tried to published some of my paintings on Facebook to get feedbacksand a few minutes after, I received lots of positive ones, since that I’ve never stop ...

2. How to describe your style?

If you compare my work to what has been done already, you could qualify my paintings as expression-ism and vandalism.But I cannot describe what I do, I don’t want to walk with a sticker on the back, it would limit myself.I like to explore and try different styles and tech-niques, as I am still new to the world of art.

3. Was there a message in your creations?

No, painting is a therapy for me, I paint spontaneous-ly. I have nothing to claim.I believe in the beauty and emotion that art can reflect without necessarily passing a message.

I think my works are overflowing emotions and everyone is free to interpret it as he wants and that is what I like.

4. What are your future project?

Collaborations with photographers and designers for this year. Exhibitions in South East Asia and Mauritius.While waiting to make a living ...

5. Have you any message?

Do not ever underestimate your creativity!

www.facebook.com/gael.artist

www.facebook.com/gael.artist

Who says that in Mauritius men shouldn’t dare hand-bags , statement jewelry or trends like Colour-Block or sheer clothing for example .Fashionable men are easily associated with sexual ambiguity here - it is nothing else than a myth ! Don’t limit yourself by fear of the comments of the short-minded !Style is not exclusively reserved for women and morever can be available for most budgets . There is no specific time of the day or specific location to be stylish , so free yourself and have some fun.

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Couples out there , do you both care about your look ? Then Couple can be synonymous of Double fashion . Enjoy the opportunity of making a fashion statement together : coordinating looks , playing on contrasts or role-playing ,the possibilities are endless.

Anne Lise Ramoolooo

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DYSTOPIAphotography: cornelyus tan

lighting: alex low

designer: bodybound

grooming: cary cheng

stylist: cary cheng

assistant stylists: aaron han & amanda

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h & m – p r i n t e m p s 2 0 1 2

As winter begins, H & M has just released its lookbook of his Fall 2012 collection.The male parts rely on formal dress code of some updating costumes bent, office shirt, skinny ties. A risky issue because the quality has to follow behind for that kind of clothes make good, which is not often the case with Swedish manufacturers despite cuts often tight. I am much more casual side of my inter-est that oscillates between chinos and varsity jackets that I find rather successful (if we did these pictures)

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The shoe lovers and social networking will be more than happy to see the shoe collection cre-ated by Lumen Bigott, a young graphic designer and blogger.This fan of social networks and other media in all genres has naturally had the bright idea to honor them through designing a shoe collection. The models are varied, from Facebook to Twitter or Wkikipédia.However these shoes that will delight geeks are not currently on sale already.

The range of pop and young crocodile’s best known textile medium, Lacoste L! Ve us a new collection very ‘unconventional chic’ in associa-tion with illustrator Michah Lidberg.Functional design lovers, strange phenomena and wonders of nature and travel, Micah Lid-berg has imagined for Lacoste L! Ve a fun and colorful collection that exudes youth.For this collection, Micah Lidberg was inspired by several elements headlights of his childhood such as dinosaurs, jungle or flying saucers.48