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Nov 10, 2009
the orange-business.tv business case
Yann Gourvennec
Head of Internet & Digital Media
http://orange-business.com
3 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
a footprint supporting business around the world
local support in 166 countries and territories a seamless network covering 220 countries and
territories
local support in 166 countries and territories a seamless network covering 220 countries and
territories
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
setting up a b2b WebTV: teething problems
1
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teething problems … in b2bfirewalls, bandwidth, downloads, progressive download and streaming
téléchargement progressif
internal usage a non-starter
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how we resolved that issue
2
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streamlike + movable type
inclusion flash
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the new video player (mid dec 2009)
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experimenting with video and vlogging
3
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a few examples
all numbers related to past 12 months
all clips at http://orange-business.tv
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total viewing time 575:34:19total viewers 5507
an expert demonstration on security issues
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total viewing time 373:48:27total viewers 10.288
an over-produced clip … that made it to the top
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total viewing time 83:03:48total viewers 2708
a live debate organised by a partner
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total viewing time 395:42:02total viewers 2188
live debate with clients … inc. 360° transcript
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total viewing time 57:20:12total viewers 1038
visionary statement
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total viewing time 14:59:32total viewers 795
product demo … simple & straightforward
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total viewing time 14:23:58total viewers 428
client testimonial … field experience
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total viewing time 7:36:48total viewers 155
a leading business news anchor lends a hand
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total viewing time 7:45:45total viewers 334
CurrentAnalysis: an US perspective
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total viewing time 4:31:02total viewers 90
the security professor at the flipchart
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what resources?
4
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orange-business.tv
1 multimedia project manager
€30k investment
€30k (3rd party production) exclusive of
– commercials
– sponsored media
cost per video ~€30
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
facts and figures
5
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facts and figures
Jan 1, 2009-end of Nov 2009
•250 clips recorded
•40% in English
•60% in French
•some in Spanish and Portuguese
•184,078 clips displayed
•39,000 clips narrowcasted
•2231:22:46 viewing time (as of Nov 26)
•~1000 daily uniques per working day
Jan 1, 2009-end of Nov 2009
•250 clips recorded
•40% in English
•60% in French
•some in Spanish and Portuguese
•184,078 clips displayed
•39,000 clips narrowcasted
•2231:22:46 viewing time (as of Nov 26)
•~1000 daily uniques per working day
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blogs and WebTV: hundreds of experts
facebooknetvibe
s
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follow us on …
@orangebusiness
http://www.posterous.com/orangebusiness
http://www.facebook.com/orangebusiness
Nov 10, 2009
thank you
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