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2008 CARTES & IDentification NFC Forum Meeting Enabling Mobile Services: From Concept to Reality Stephanie Ericksen Product Deployment, Visa Inc.
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Page 1: Enabling Mobile Services: From Concept to Reality - NFC Forum · Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking

2008 CARTES & IDentificationNFC Forum Meeting

Enabling Mobile Services: From Concept to Reality

Stephanie EricksenProduct Deployment, Visa Inc.

Page 2: Enabling Mobile Services: From Concept to Reality - NFC Forum · Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking

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Forward-Looking Statements

Today’s presentations may contain, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

These forward-looking statements are based on our current assumptions, expectations and projections about future events which reflect the best judgment of management and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by our comments today. You should review and consider the information contained in our filings with the SEC regarding these risks and uncertainties.

Visa disclaims any obligation to publicly update or revise any forward-looking statements or information provided during today’s presentation.

Page 3: Enabling Mobile Services: From Concept to Reality - NFC Forum · Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking

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Visa’s Business Network

Build Network:Increasing the number of participants in Visa’s network

Drive Access:Growing the number of interactions between participants

Deliver Enhanced Value:Enhancing the value of each interaction for all stakeholders

VisaNet

Page 4: Enabling Mobile Services: From Concept to Reality - NFC Forum · Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking

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Opportunity

154 MillioniPods

800 MillionPCs

1 Billion Internet Users

1.6 Billion Visa

Cards

2 Billion TVs

3.3 BillionMobiles

Mobile may be theworld’s first ubiquitous technologywith 3.3B devices

Source: 2006 GSM Association; ICT Research; Morgan Stanley – Global Internet Trends

Page 5: Enabling Mobile Services: From Concept to Reality - NFC Forum · Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking

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Visa’s mobile strategy extends Visa payment, money transfer, value-added services, and acceptance capabilities to mobile channels

Mobile Strategy

Payment Value-Add

Money Transfer Acceptance

Point of Sale (POS)Mobile Visa payWave payment

RemoteVia IVR, SMS, mobile Internet

Alerts and NotificationsCustomer set parameters; Issuer triggered alerts

Remittances Cross border and domestic

Mobile AcceptanceMobile device enabled to accept Visa payments

OffersMobile offers and discounts

Page 6: Enabling Mobile Services: From Concept to Reality - NFC Forum · Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking

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Visa Mobile Pilots

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Page 7: Enabling Mobile Services: From Concept to Reality - NFC Forum · Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking

Thank you


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