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Sponsorship Opportunities
Sponsorship Opportunities
SoCal’s most unique winter experience!
Descanso Gardens will be the brightest attraction this holiday season with its spectacular, interactive light show, Enchanted: Forest of Light. Become a sponsor and put your company’s name in front of 100,000 multi-generational visitors!
Luminous… Otherworldly… Enchanted!
Be part of Enchanted: Forest of Light…
By day, Descanso Gardens is a popular destination for friends, for families, for lovers to wander and engage with Nature and enjoy seasonal festivals. But when night falls and moonlight plays through forest branches, enchantment sets in. Enchanted: Forest of Light brings this magic to light in a new, 43-night spectacular beginning November 25, 2016.
Enchanted: Forest of Light is a 1-mile interactive walk through 12 unique lighting experiences that illuminate some of Descanso’s most beloved locations, including the Camellia Forest, the Japanese Garden and the Oak Grove. Created by Lightswitch®, a theatrical lighting house with extensive credentials in rock concert and high-impact light show spectaculars, Enchanted: Forest of Light is expected to attract 100,000 visitors during its run. Some of the installations are interactive, inviting visitors to manipulate the lights and sounds. The evening provides an opportunity for friends and families to share time together; to see Nature beautifully illuminated; to revel in a magical event.
Images © Descanso Gardens and Lightswitch.
Enchanted: Forest of Light is the first entertainment event of its kind on the West Coast. More than just a seasonal light display, Enchanted: Forest of Light invites visitors to “play” with Descanso’s hallmark oak trees and gardens through interactive light sculptures, including the Symphony of Oaks, where visitors manipulate the colors and sounds of the experience, and the Light Pond, where guests create flowing waves of color on walkable disks on the Main Lawn. The Japanese Garden, which celebrates its 50th anniversary this year, will be gorgeously illuminated at the end of the walk.
Lighting Fun Facts from Chris Medvitz of Lightswitch
Despite its brilliance, Enchanted: Forest of Light uses less electricity than one might think, thanks to clean, green LED technology. The approximate overall power consumption for Enchanted is 100,000 watts per night, about the same as:
• Half of a typical rock concert stage lighting
• 1 typical restaurant• 2 typical fast food restaurants• Half of a 5-screen multiplex
movie theater• Lighting the court for an NBA
basketball game• 1,000 100-watt light bulbs• 50 average California single
family homes at night • Approximately 1/300 of Disneyland
Food and beverages — including hot cocoa, adult drinks, meals and snacks — will be available at various locations, inviting visitors to linger and savor the experience. This multi-generational experience is designed to delight all ages. Enchanted: Forest of Light will be presented daily (except Christmas Eve and Christmas Day) from 5 to 10 p.m., Friday, November 25, 2016, to Sunday, January 8, 2017. Tickets are $28 for adults, $24 seniors 65 and older and children 3–17; free for children 2 and under.
Why sponsor Enchanted: Forest of Light?
Enchanted: Forest of Light is expected to reach a large, multi-generational audience.
• More than 100,000 visitors over 43 nights
• Attendance ranging from 2,000 to 4,000 visitors per night
• Half of the attendees will be new to Descanso Gardens
• Membership to Descanso Gardens will increase by 2,000 households (16 percent)
Descanso Gardens’ current social media reach• Over 35,000 followers• Engagement: 11,450• Audience: 78% women; 21%
men; 55% ages 25-44; 60% live in Greater L.A. area
• 180,000 monthly page-views• 40,000 unique users• 96% from the U.S., with 95%
from California• 4% international
• 12,500 member households• Members come from 237 cities in the
Southland, from Santa Barbara to Palm Springs
• Members visit Descanso a lot — more than 179,500 member visits in 2015
• 112,600 paid visitors in 2015• Paid visitors come from all parts
of Southern California, across the country and around the world!
• Over 5,000 followers• 3,500 monthly engagement
• Approximately 2,000 followers
• 21,900 impressions
Website: descansogardens.org
Descanso Gardens membership
Descanso Gardens paid visitation
The marketing plan for Enchanted: Forest of Light focuses on reaching constituents in the Greater Los Angeles Area, and the greater Southern California region. Due to Enchanted’s broad appeal, targeted marketing initiatives will focus on everyone from families with children, to young single professionals, to grandparents, as well as a special outreach focus to the national and international tourism sector. Tourists visiting Los Angeles between November 25, 2016, and January 8, 2017, will want to secure tickets to Enchanted for a uniquely Los Angeles experience.
Enchanted will reach a wide social media audience, including the much-sought-after millennial demographic. Ample “selfie” opportunities ensure social media influencers will share the Enchanted experience with their audiences. Building on Descanso’s well-established social media presence, this offers a 43-night opportunity for recognition of your brand.
35,000180,000
facebook followers
monthly page views
What people are saying about Descanso Gardens
About Descanso GardensLocated 20 minutes from downtown Los Angeles, Descanso Gardens is 160 acres of gardens, woodlands and chaparral. Founded as a public garden in 1953, Descanso Gardens is a place of year-round natural beauty, with internationally renowned botanical collections and spectacular seasonal horticultural displays. Descanso Gardens is a member-supported garden accredited by the American Alliance of Museums.
Our Mission:“Descanso Gardens is a unique Southern California landscape distinguished by its specialized botanic collections, historical significance, and rare natural beauty. Our mission is to practice exemplary stewardship of Descanso’s distinctive character and assets; offer people an experience close to nature; and cultivate understanding of the natural world and people’s place in it through inspiration, education and example.”
A “...nature-filled landmark…” — NBC 4 Los Angeles, February 2016
“Descanso Gardens allows tykes to safely explore the natural world — lily ponds, acres of roses, and lush camellia groves — and learn something about it, too.” — Los Angeles Magazine, August 2015
“This place is a small piece of heaven nestled in the city.” — Yelp reviewer Nik R.
“Where else can I go and feel like I’m in a fantasy.” — Facebook reviewer Jean T.
“When Sophia Bush needs a taste of home, she and her mom head to Descanso Gardens… 'It’s one of those places that feels familiar,' says Sophia.” — People magazine, May 2014
“It can be both very romantic or family friendly, make it your own experience.” — Yelp reviewer Tamar D.
“It’s a place for everyone no matter your age.” — Yelp reviewer Alice A.
“Stunning, gorgeous, a piece of heaven on earth!” — Facebook reviewer Roxanne R.
About Lightswitch
Notable Projects & Awards
Lightswitch® is an international lighting, media and visual design group with offices in Chicago, Los Angeles, New York, Orlando, San Francisco and Hong Kong. Founded in 1993, Lightswitch has illuminated a diverse array of live events and environments for more than 20 years. Its credits include designing lighting, media and visuals for Grammy Award-winning
musicians, hit Broadway productions, theme parks, museums, and a variety of corporate events. In 2007, the firm opened an architectural division, Lightswitch Architectural, which serves the commercial, educational, hospitality, residential, retail and museum markets. The firm now employs more than 40 dedicated designers and support staff in six full-service offices.
Lionel Richie Las Vegas residency, 2016
Journey, North American tour, 2015
The Judds “Girls Night Out” performances, Las Vegas, 2015
Marvel Universe LIVE! North American performances, 2015
Imagine Dragons, “Night Moves” international tour, 2013
John Legend, “Love in the Future” North American tour, 2013
“Illumination at the Morton Arboretum” annual holiday lighting show, Lisle, IL, 2013-2016
“Amphibians” at the John G. Shedd Aquarium, Chicago, 2015
Japanese Galleries at the Art Institute of Chicago, 2015
“Health Happens Here” exhibit at The California Museum, Sacramento, 2012
“5 Towers” at Universal CityWalk Hollywood, Universal City, 2011
“Fantasea” marine life aquatic show at the John G. Shedd Aquarium, Chicago, 2009
The Bubble Theater at the City of Dreams casino, Macau, China, 2009
Coca-Cola Company Pavilion at the Beijing Olympics, Beijing, China, 2008
Museum of Science and Industry rotunda, Chicago, 2008
The Simpsons Ride, Universal Studios Hollywood, Universal City, 2008
Nissan exhibits and press events, Detroit, Los Angeles and New York Auto Shows, 2012-2016
Infiniti exhibits and press events, Detroit, Los Angeles and New York Auto Shows, 2012-2015
Nintendo exhibits and events at the Electronic Entertainment Expo, 2003-2016
Electronic Arts exhibits and events at the Electronic Entertainment Expo, 2013-2016
Virgin Galactic media events, 2013-2016
Michelle Obama’s “Let’s Move” tour, Chicago, 2013
NBA All-Star Jam, North America, 1993-2013
Samsung exhibit booth at the International Consumer Electronics Show, Las Vegas, 2013-2014
Writers Theatre, Chicago, 2016
Cliff Garten Sculpture at The Vermont, Los Angeles, 2015
Bank of China tower, Suzhou, China, 2014
The Cromwell Las Vegas hotel and casino, GIADA restaurant and Drai’s Beachclub, Las Vegas, 2014
Hillshire Brands headquarters, Chicago, 2013
Fiat Motor Village, Los Angeles, 2011
IES Illumination Award of Merit, Cliff Garten Sculpture at The Vermont, 2015
IES Illumination Award of Merit (Outdoor Lighting Design), Illumination at The Morton Arboretum, 2015
American Alliance of Museums Excellence in Exhibition, "Health Happens Here" at the California Museum, 2013
Sponsorship Opportunities
Become a Sponsor
$100,000 Coast Live Oak Presenting Sponsor
$50,000 Camellia
$25,000 Cherry
$5,000 Ginkgo
$2,500 Flower Power
$10,000 Sycamore
To secure your sponsorship of Enchanted by August 1, please email or call Somer Sherwood-White at 818-952-4389 or [email protected].
• Name included in all event publicity (social media, paid advertising, press releases)
• Name included on ticketing website• 30 tickets to the preview events• 30 tickets to the general event• Name included on front entrance signage
(43 nights)• Name included on invitation to launch party• Recognition in the Annual Report
• Name with presenting sponsor on one exhibit (11 to choose from)
• Name included on ticketing website• 30 tickets to the preview events• 30 tickets to the general event• Name included on front entrance signage
(43 nights)• Name included on invitation to launch party• Recognition in the Annual Report
• 20 tickets to the preview events• 20 tickets to the general event• Name included on front entrance signage
(43 nights)• Name included on invitation to launch party• Recognition in the Annual Report
• 8 tickets to the preview event• Name included on front entrance signage
(43 nights)• Name included on invitation to launch party• Recognition in the Annual Report
• 4 tickets to the preview event• Name included on invitation to launch party• Recognition in the Annual Report
• 2 tickets to the preview event• Name included on invitation to launch party• Recognition in the Annual Report
Juliann Rooke, Chief Operating Officer 818-952-4348 [email protected]
Somer Sherwood-White, Development Manager 818-952-4389 [email protected]
For information about Enchanted: Forest of Light, contact:
1418 Descanso Drive La Cañada Flintridge, CA 91011
