Enchanting Headline Writing A brand-new, self-paced ecourse

Learn how to write click-

worthy headlines so you

can get more blog readers.

Plus get oodles of

inspiration for your

blog posts.

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Do you ever wonder why you click some headlines?

And why you ignore most headlines?

In the old days of print advertising, David Ogilvy suggested that if

100 people read a headline only 20 will actually read your advert

or article.

And now?

According to WordPress, 70 million (that’s 70,000,000!!!) new

blog posts are published every month.

As bloggers, we’re in a tough competition for reader attention. If

100 people see your headline on social media, you’re lucky if two

click through.

Headlines are a key driver of traffic to your blog People often decide to read or ignore your blog post by reading only the headline:

• In social media streams, good headlines grab attention and make people curious to learn more.

• In Google search results, good headlines suggest you offer the information people are looking for and that’s why

they click a link to your website.

• As email subject lines, good headlines prompt subscribers to open your enewsletters, increasing the number of

readers for your blog.

• At the top of your blog posts, good headlines encourage people to start reading your posts.

So, good headlines are an essential tool in growing your blog readership.

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Learning to write better headlines is probably the most

effective writing practice, and it’s also a lot of fun.

The skills you’ll learn in this course apply to writing

anything from blog posts to emails and even sales pages.

You’ll learn how to:

✓ Engage readers more strongly

✓ Shape and sharpen blog post ideas so

your writing becomes more focused

✓ Ignite your creativity

✓ Make your writing lean and lively

This course also helps you adopt a more playful attitude

to writing so you become more creative, have more fun,

and feel prouder of your writing.

Learning to write enchanting headlines will

make you a better writer overall.

“

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This is no ordinary writing course This course is based on my personal experience coaching writers and non-writers how to write more

engaging headlines. You’ll learn how to grab attention, how to arouse curiosity, and how to write

(almost) irresistible headlines:

✓ Learn what makes headlines go viral

Short video tutorials (+ transcripts) show you why

some headlines linger in the dark corners of the

internet while others go viral

✓ Establish a solid headline practice

Discover a 3-step process for writing better headlines

✓ Practice your headline skills

17 guided activities teach you how to evaluate and

improve your headlines

✓ Discover shortcuts to viral headlines

Learn how to use a swipe file to save time and jump-

start your creativity—a swipe file with 344 viral

headline examples is included

This is a practical course that encourages you to exercise your

writing muscles so you become a more confident and creative

writer.

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Module 1: Become a headline apprentice In the first part of the course, you’ll learn how to evaluate and appreciate good headlines.

You’ll learn:

✓ The 3 essential ingredients that make headlines stand out in a distracted world

✓ How to (ethically!) “steal” headlines

✓ The best tricks to write How to’s with flair so you can captivate more readers

✓ 3 proven ways to create attention-grabbing list posts

✓ How to spot a headline’s wonky legs

Module 2: Become a good headline writer In the second part of the course, you’ll learn how to ignite your creativity and

establish a solid practice for writing better headlines.

You’ll learn:

✓ 3 steps to writing mouthwateringly good headlines

✓ 6 ways to make your headlines more specific (and why specificity

is the #1 way to get more clicks and readers)

✓ How to add drama and power to your headlines

✓ The Change-the-Scene technique for getting more creative with words

✓ The 3 Golden Rules that help you adopt the right mindset to engage

your audience

✓ 5 ways to get unstuck and reignite your creativity

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Module 3: Become a headline master In the last part of the course, you’ll learn advanced seduction techniques for headlines.

You’ll learn:

✓ How to grab readers’ attention lightning fast

✓ Two methods for making your headlines strong, lean, and lively

✓ How to arouse curiosity, without creating spammy clickbait

✓ 15 advanced formulas to get more ideas for blog posts which

your audience will crave reading

This course also answers questions such as: What’s the best length for

headlines? Which headlines are good for search engines? How do power

words influence your personal brand? Does an ideal number of list items

exist?

You’ll learn and practice, step by step This is a practical course. The video tutorials are to the point and short

(around 5 mins each); the activities reinforce what you’ve learned with real

life examples; the cheat sheets provide helpful reminders; and The Treasure

Trove with Headline Inspiration will stimulate your creativity and

encourage new ideas for many years.

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About your tutor Henneke Duistermaat is an irreverent writer on a mission to stamp out gobbledygook.

She has authored the 5-star rated book Blog to Win Business, and she’s written guest

posts (and headlines!) for popular sites such as Copyblogger, Shopify, and Kissmetrics.

In 2012, she wrote her first viral hit How to Write Seductive Web Copy Like Apple

which continues to generate copywriting inquiries.

Henneke quit her corporate marketing job and founded Enchanting Marketing in 2012

to help small business owners and freelancers find their writing voices.

Brian Clark, Founder of Copyblogger, said about Henneke: “She knows how

to engage and inspire readers, and she’s an excellent teacher.”

Who the Enchanting Copywriting course is for … This course is NOT written for news and gossip sites, and you won’t learn how to write

spammy clickbait. However, if you’d like to inspire and educate your blog readers, then

this course is for you. This course will help you boost your creativity, write better

headlines, and get more readers for your blog.

The examples in the course come from a variety of niches, including parenting, self-

help, marketing, personal finance, lifestyle, business, and food. No matter what your

niche is (or even if you’re not quite sure yet), this course will provide inspiration and

help you become a better writer.

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What you’ll get

The Enchanting Headline Writing course includes:

✓ 14 illustrated videos and transcripts that teach you how to

write headlines step by step—plus 3 cheat sheets for quick

reference

✓ 17 activities that test your newly acquired knowledge, fine-tune

your headline writing skills, and help establish a solid headline

practice

✓ The Treasure Trove with Headline Inspiration–a PDF

swipe file with 344 viral headline examples, plus guidance on how

to apply similar formulas to your own blog so you’ll never run out

of ideas again

✓ The Power List with Wordy Inspiration—a PDF with

1,290 power words to jump-start your creativity and add drama

to your headlines

The course comes with an online learning outline where you can tick

off the videos you’ve watched and the activities you’ve completed so

it’s easy to keep track and hold yourself accountable.

The course is self-paced, so you can learn at a pace that

works for you, and you get lifetime access.

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Two FREE Bonuses

1. Free Enchanting Headline Workshop

In a one-hour webinar, I’ll discuss and rewrite your headlines. You can

submit headlines beforehand.

2. Companion Email Series

Receive reminders on essential headline tricks, get re-inspired to dip

back into the course, and feel supported throughout the course.

Course schedule Course module Release date

Module 1: Become a Headline Apprentice Available right now

Module 2: Become a Good Headline Writer Available Friday 23 October 2020

Module 3: Become a Headline Master Available Friday 30 October 2020

The Treasure Trove with Headline Inspiration Available right now

The Power List with Wordy Inspiration Available right now

Bonus: Enchanting Headline Workshop Thursday 19 November 2020

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Jump in to get inspired, plus receive a juicy $40 discount To celebrate the launch of this course, you get a $40 discount for the launch period only; after 27 October 2020, you

will not be able to purchase at this all-time low price again.

Try the course risk-free The Enchanting Headline Writing course comes with a 30-day money back guarantee. I’m confident you’ll love

the course but if you’re not satisfied in any way, you get your money back—no questions asked.

Normal price: $117 Early Bird price: $77

You can also pay in 3 monthly installments of $29 (early bird price)

The Early Bird promotion finishes on Tuesday 27 October 2020 at Midnight PT.

Depending on your location, VAT may apply.

Enroll now >>

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Frequently asked questions

Is this course suitable for beginners?

Yes, the course is suitable for any blogger who wants to get more readers for their posts. Whether you’re a beginner or a

more experienced blogger, you’ll learn how to grab attention with your headlines and make people eager to click

through. Plus get oodles of inspiration for new blog posts.

Will this course work for my niche?

If you’re writing to share your expertise, build your authority, and educate and inspire your readers, then it’s almost

certainly a Yes. However, the course is not suitable if you want to write clickbait titles for a gossipy blog. If in doubt,

email me: henneke@enchantingmarketing.com.

My blog is not in English. Will this course work for other languages?

This course is based on the psychological principles that make people want to click and read more. These principles

work across languages and cultures. However, you may find you need a little more time to go through the course and to

create a list of power words in your language.

How long will the course take?

The course is self-paced so you can go as fast or as slow as you like, and you can dip back in at any time to reinforce

your learning or to find fresh inspiration.

At a steady pace, you’ll probably take between 3 and 6 weeks to watch the videos (or read the transcripts), complete the

activities, absorb the lessons, and practice your skills. Like with all writing, the more you practice, the better you’ll get.

Recommendations for establishing a solid headline practice are included.

How long will I have access to the course material?

You get life-time access—you keep access to all material for as long as the course is available.

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Are video transcripts available?

Yes, illustrated transcripts are available for all video tutorials, so you can choose to watch a video or read its transcript

(or do both).

Can I pay with PayPal?

All orders are processed by Teachable and they accept major credit cards and PayPal for one-off payments.

Unfortunately, for the payment plan, only credit card payments are available. All payments are in US dollars.

Can I get a refund?

Yes, you can try the course completely risk-free. If you decide the course is not for you, then you get your money back

within 30 days.

Can I start the course now?

Yes! Click the big button below:

P.S. If you have other questions, email me: Henneke@EnchantingMarketing.com. I’ll do my best to help.

Enroll now >>