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Encouraging Park Use
David Vial & Michelle PriorIntegrated Open Space Services - IOSS
Objectives
1. Examine Current Use of Parks2. Why Encourage Park Use3. Survey Results4. Encouraging Park Use5. Workshop
Wealth of Park DiversityTownsville as an example
National Parks – Magnetic Island Great Barrier Reef Marine ParkWetlands - Town CommonForeshore Parks – Soroptomist ParkLinear Parks & Cycleways - Ross River ParklandsLocal Parks – Sherrif ParkSport ParksTraditional Gardens – Queens ParkBotanic Gardens - PalmetumIconic Parks - The Strand
Factors Affecting Park Use
Weather & climateAspectLocation
Higher density areas wider range of hours of use
Factors Affecting Park UseAccessibility
DistanceCost & future availability of fuel
Mode of transportPhysical barriers
Busy roads, waterways, railway lines
Park amenity, features & facilities
Factors Affecting Park UseEventsDay of the week
Weekends / holidaysTime of day
Early morning / late afternoonExercising, commuting
Mid morningPreschooler play
Middle of the dayPicnics, lunchbreaks
Evening
Factors Affecting Park Use
Level of maintenanceTime availabilityLife cyclePromotion of parksOther competing leisure activities
Age & Gender of Park UsersComparison of Park User Profiles to General Population – Age &
Gender
Sources: 2004 - 2007 Benchmark Park User Satisfaction Survey Program (n=17,220), 2006 Census
Age % FemalePark Users
% Female General Pop.
% MalePark Users
% Male General Pop.
% Overall Park Users
% Overall General Pop.
14-16 3% 5% 5% 5% 5% 5%
17-19 4% 5% 5% 5% 4% 5%
20-29 17% 15% 17% 16% 17% 16%
30-39 30% 17% 22% 17% 26% 17%
40-49 21% 17% 20% 18% 21% 17%
50-59 13% 15% 13% 15% 13% 15%
60-69 8% 10% 11% 10% 10% 10%
> 70 4% 16% 6% 13% 5% 15%
Predominant Activities Undertaken in Parks Age &
GenderSource: 2004 - 2007 Benchmark Park User Satisfaction Survey Program (n=17,220)
ActivityF
14-16
M14-16
F17-19
M17-19
F20-29
M20-29
F30-39
M30-39
F40-49
M40-49
F50-59
M50-59
F60-69
M60-69
F>70
M>70
Walking / Moving around X X X X X X X X X X X X X X X X
P/G / Children Supervision X X X X X X X X X X X X
Dog Exercise/Recreation X X X X X X X X X X X X X X X
Picnicking / BBQ X X X X X X X X X X X X X X
Relaxing X X X X X X X X X X X X X X X
Enjoy Outdoors/Nature X X X X X X X X X X X X
Spectating Sport X X X X X X
Socialising X X X X X
Meal/Refreshment Break X X X X X X
Playing/Training Sport X X X X
Cycling X X X
Playing Social/Ball Games X X
Skateboarding X
BMX / Stunt Bike Riding X
Why Encourage Park Use?Historical Perspective
Park Evolution since 1st Millennium BCPlace for Public Pleasure
19th CenturyPromenading, Fresh Air, Recreation
20th CenturyAccessible Playgrounds, Sportsfields, Picnic Facilities
Late 20th – 21st CenturiesWide Diversity of Accessible Settings, Placemaking Initiatives, Multi-disciplinary Planning & Management
Ongoing Evolution of Park Use will Continue
Why Encourage Park Use?Return on Investment
Land AllocationLocal, State and Federal level
Financial InvestmentHuman resourcesAsset valueDevelopment & maintenance expenditure
Why Encourage Park Use?
Community Health / WellbeingPhysicalMentalSpiritualSocialCultural
The FlipsideUse conflictsOveruseInadequate land capacity to meet future demandEffects of climate changeSustainable resource useAvailable funds
Encourage Park Use Survey
Source: 2005/6 Benchmark Park User Satisfaction Survey Program
Survey conducted in 2005/0648 Government Authorities 7,511 park users interviewed591 ParksSE, central & Nth Qld; Sydney Region, Melbourne Region, Perth RegionMainly coastal population centres
Encourage Park Use Survey
Park Category BreakdownSource: 2005/6 Benchmark Park User Satisfaction Survey Program
Park Categories
Active
Active / Passive
Botanical Gardens
Conservation
Passive Total
Iconic - 102 - - - 102
Regional 282 713 65 218 2,024 3,302
District 1,010 549 - 20 248 1,827
Local / District - - - 315 1,711 2,026
Local - - - 8 246 254
Total 1,292 1,364 65 561 4,229 7,511
Encourage Park Use Survey
Responses: Factors that will encourage more use of parksSource: 2005/06 Benchmark Park User Satisfaction Survey Program n=1,500
Item Description
General Park FacilitiesSeats, tables, picnic facilities, taps, drinking fountains etc
Park Design / EnvironmentAppearance, atmosphere, attractive design/layout, inviting, size, water features
Good MaintenanceClean, tidy, well maintained parks; clean facilities & toilets
Children's PlaygroundsAge specific design, good quality, upgraded, challenging, educational
Dog Facilities Dog friendly parks, off-leash areas, dog facilities
Shade & Shelter Natural shade, constructed shelters
Soft LandscapeGreenery, shrubs, trees, flowers, green grass, good irrigation
Safety Safe parks, safe facilities, personal security
AccessAccessibility, proximity to home, convenience, car parking
Events & Entertainment Festivals, community events, planting days etc
Recreational OpportunitiesSkateparks, BMX parks, basketball courts, open areas for ball games, diversity of activities
Encourage Park Use Survey Responses: Factors that will encourage more use of parks
Source: 2005/06 Benchmark Park User Satisfaction Survey Program n=1,500
Item Description
PathsWalking paths & trails, cycle paths, rollerblade paths, jogging tracks
Aspect / Location Scenic views, pleasant surrounds, near water, beaches
Amenity Blocks Good toilets
Sport Sport facilities, sport competitions
User ManagementReducing/eliminating anti-social behaviour, policing dog owners
Children's Activities Areas for children to play, children’s activities
Natural Areas & WildlifeBushland, being close to nature, areas for native fauna
FencesDog enclosure fences, fenced playgrounds, safety fences
Food & Beverage Facilities
Cafes, kiosks, restaurants
Lights Extended hours of use, security
Park Promotion & Publicity
Advertising, internet promotion, awareness raising, direction signage to park
Encourage Park Use Survey Responses: Factors that will encourage more use of parks
Source: 2005/06 Benchmark Park User Satisfaction Survey Program n=1,500
Item Description
Aquatic Recreation Swimming enclosures, water play
Exercise Exercise equipment, health, personal fitness
Disabled Facilities Ramps, access for all facilities
Miscellaneous More time, better weather
No EncouragementCurrent high user of parks / nothing would encourage / no opinion
Encourage Park Use Survey
Encouragement Categories by Age & Gender
Source: 2005/06 Benchmark Park User Satisfaction Survey Program n=1,500
Encouragement Category
F14-16
M14-16
F17-19
M17-19
F20-29
M20-29
F30-39
M30-39
F40-49
M40-49
F50-59
M50-59
F60-69
M60-69
F>70
M>70
General Park Facilities X X X X X X X X X X X X X X X X
Park Design/Environ. X X X X X X X X X X X X X X X X
Good Maintenance X X X X X X X X X X X X
Children's Playgrounds X X X X X X X X X
Dog Facilities X X X X X X X X X X
Shade & Shelter X X X X X X X X X X
Soft Landscape X X X X X X X X
Safety X X X X X X X
Access X X X X X X X X X
Events & Entertainment X X X X X
Rec. Opportunities X X X X X
Sport X X X
Paths X X
Aspect / Location X X X
Childrens Activities X
User Management X
Encouraging Park UseMore people visiting parks expressed as a % of the total population?Increased length of stay in the parks?Increased frequency of use of parks?Increased variety of activities undertaken in parks?Better outcomes for fringe / cultural groups?
Encouraging Park Use
Type of ParklandPassive, Active, Conservation, Iconic, Regional, District, Local, Linear, Foreshore, Scenic
Range of User Groups – Differing RequirementsAge, Gender, Activity, Cultural etc
Range of Parkland Features/FacilitiesParkland Amenity; Paths, Picnics, Playgrounds etc
Match Parkland Settings & Features/Facilities to Targeted User Requirements
Requires good local information from which to make decisions
Workshop / Forum