Endeca SIG Webinar:

Valdosta State University Student Activity Analysis

Using Oracle Endeca Information Discovery (OEID)

August 13, 2014

Details About Today’s Webinar • Submit your questions in the Questions box on the bottom right of

your screen

• Your name and questions will not be accessible to other webinar participants

• A copy of the presentation will be available after the webinar to attendees

• These slides represent the work and opinions of the presenter and OAUG makes no representations or warranties with respect to the ideas or techniques contained in this document

Agenda

• Endeca SIG and Presenter Introductions • Valdosta State Case Study

• Questions

Endeca SIG Focus • The goal of the Endeca SIG is to provide information to help you enhance your

knowledge about the Endeca suite of products, such as Oracle Commerce, Oracle Endeca Information Discovery (OEID), and Oracle E-Business Suite Extensions for Oracle Endeca

• Why should you join OAUG and participate in the Endeca SIG? Benefits include:

– Education and Training. Access regularly-scheduled webinars from Oracle’s product teams and Endeca customers and partners

– Networking. Connect with your peers and other leaders in the Endeca customer and partner community both through the SIG’s social media channels as well as through attending events such as the Endeca SIG group meetings at OAUG Collaborate and Oracle OpenWorld

– Professional Development. Apply for a volunteer role and take advantage of the opportunity to participate in areas such as communications, recruiting or facilitating a domain area that you might not get to work on in your “day job!”

Introducing Your SIG Leadership • Today’s presenters include:

– Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects, an Oracle Platinum Partner that specializes in the EPM (Hyperion) and BI (OBIEE, Endeca) technologies. She maintains over 18 years of experience in the consulting, internet services, and software markets at organizations She is a frequent presenter at industry events and writes for groups such as Association for Financial Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise Systems, Information Management, The National Association of College and University Business Officers (NACUBO), NICSA, and The Data Warehousing Institute as well as local and national Oracle events such as Oracle OpenWorld, COLLABORATE, and the Northeast Regional Higher Education Users Group (NERHEUG).

• Other leadership roles include:

– George Somogyi, Co-Chair – Ramesh Kumar, Endeca EBS Extensions Subcommittee Chair – Sean Suskind, Oracle Endeca Information Discovery Subcommittee Chair – Jeff Reid, Oracle Commerce Subcommittee Chair

Upcoming SIG Events • Endeca SIG meeting at Oracle OpenWorld

– Date and time TBD – Meeting ID = 9019

• Additional August webinar

– Oracle Human Resources Extensions for Oracle Endeca – Tuesday, August 19th, 12:00 PM EST – https://www1.gotomeeting.com/register/817389184

Introducing Today’s Presenters • Andy Clark is the Vice President for

Enrollment, Marketing, and Communication at Valdosta State

Insert Photo Here

• Brian Haugabrook is the Chief

Information Officer at Valdosta State

Insert Photo Here

Agenda

• Endeca SIG and Presenter Introductions • Valdosta State Case Study

• Questions

• Located in south Georgia, Valdosta State University offers the best of both worlds — the extensive academic, cultural, and social opportunities of a major university and the small classes and close personal attention found at smaller institutions. Students are attracted to the close-knit community where learning occurs in a supportive environment and faculty members challenge each student’s potential.

Valdosta State University

• Opened in 1913 as South Georgia State Normal College for women

• 11,500 students currently enrolled • Over 200 student organizations • 2004, 2007, 2012 DII National Football Champions • 2012 DII National Softball Champions • 2006, 2012 DII National Men’s Tennis Champions

Valdosta State University

• Georgia has a goal to graduate an additional 250,000 over the next 8 years

• Over 60% of all jobs will require a certificate or degree • Only 42% of young adults in Georgia are prepared • Use data and analytics to identify at-risk behavior • Implement Guided Pathways to Success initiatives • Structured schedules • Early intervention strategies

Complete College America/Georgia

• Database 11g • Data Integrator (ODI) • Application Express (APEX) • Business Intelligence Enterprise Edition (OBIEE) • OBIEE Financial Analytics • Endeca Information Discovery

Oracle Technology

• Planning: 3 months, Nov 2011 – Jan 2012 • Faculty Portal Development: 6 months, Jan 2012 – Jun 2012 • Data Warehouse

– Data Collection, nightly extracts from Banner: Sept 2011 - Current – Infrastructure Setup, VM: 2 months, Feb 2012 – Mar 2012 – OBIEE Installation/Setup: 5 months, Mar 2012 – July 2012

• Release to Campus: August 2012 • Oracle Endeca Information Discovery POC

– Data Collection: Feb 2013 (2 weeks) – Web Interface: March 2013 (2 weeks)

• Oracle CRM On-Demand: Fall 2014

Oracle Implementations

Class Roster with Photos and Direct Link to DegreeWorks

Automatic Alerts, Triggers, and Events • Sends notification to the student’s advisor and academic success

center • If the student lives on campus, a wellness check is automatically

triggered through the housing office • If the student is in an FLC, all other instructors are notified

• A three part process that examined: – Quality of High School – High School Grade Point Average (HS GPA) – SAT Scores (ACT converted)

At-Risk Factors

Pass Rates 3% increase

Retention Rates 2% increase

Progression Rates 5% increase

Valdosta State University: ROI First Year

At-risk Characteristics

SAT Total

HS GPA

High School

First year at VSU

• Combine both structured and unstructured data • Prioritize strategic goals and identify opportunities for

improvement • Quickly find trends and patterns across numerous data

silos • Reduce time to deployment • Gain valuable information from big data • Improve operational performance with fast ROI

Endeca Information Discovery

• Will exercising make a difference in academic success • How does the hours spent in tutoring affect success • Does eating breakfast daily really matter • How does the library affect student success • Will living on campus increase my success • Should we promote student jobs on campus • What combinations of academic and social data yield

the highest/lowest retention rates

How Can We Measure Engagement

• How can we measure the effectiveness of a class • How can we determine the best learning models • How does unstructured data from surveys relate to a

course, event, or university sentiment • What combination of classroom, social, and non-

academic activities do drop outs frequently exhibit • How can mining social media help us increase student

success

Digging Deeper with Endeca

Oracle Endeca Information Discovery Understand the Complete Picture with Context from Any Source

Data Warehouse / Business Intelligence

Banner/ODS

PeopleSoft

One Card

Blackboard

Sales Transactions ProdID

Wk

CustID

Date

Dealer Price

506 25 1233 10/3

Dealer1

$35,000

507 26 1545 09/4

Dealer2

$22,000

Student Record

Stud ID

Class ID

Sec Da Inst Cours Spend Cost

12324 506 234 12/3 1233 Class1 $300 $200

12325 507 235 12/4 1545 Class2 $450 $900

Verbatim Text Surveys and Evaluations

“..student heard a rattling sound toward left front side of room. Had issues with understanding professor…”

Websites Sports Other HigherEd

Government Agencies Bureau of Labor/Statistics INSLDS/FAFSA/IFAPS

Population ages, median income, home values, land area, unemployed, number of small businesses….

“.. Valdosta State wins another state championship…” “ … University of Georgia hires a new vice president.”

“Love Valdosta State University. The campus is in a great area. It is large enough to have everything you need, but still small enough……..”

Social Media Student Sentiment/Blogs/Tweets “How do we view a

successful student?

• Student Portal v2 & Oracle CRM – Implement Oracle CRM on Demand – Targeted supplemental instruction materials displayed as ads – Student employment opportunities based on financial analytics

• Oracle Endeca Information Discovery – Combine quantitative and qualitative data – Incorporate social media and survey data – Enhance research and grant opportunities

Fall 2014 Implementation

• Measuring engagement is a strong indicator of success • Engagement metrics MUST be included in any data

warehouse implementation • We do not track enough unstructured data such as

surveys and event registrations • Universities have many years of data in numerous

information systems that could be used to improve student success. Endeca highlighted two new initiatives for VSU within the first two hours of use

Lessons Learned

Agenda

• Endeca SIG and Presenter Introductions • Valdosta State Case Study

• Questions

Questions? Valdosta State Contacts Andy Clark atclark@valdosta.edu Brian Haugabrook bahaugab@valdosta.edu

Endeca SIG Contact Kirby Lunger kirby.lunger@performancearchitects.com

Keep in Touch!

Endeca SIG Resources

Oracle Applications Endeca SIG LinkedIn Group

Endeca SIG web site