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Endless Business Possibilities of Big Data

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Use this title slide only with an image The Endless Business Possibilities of Big Data Timo Elliott, Global Innovation Evangelist, SAP @timoelliott
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Page 1: Endless Business Possibilities of Big Data

Use this title slide only with an image

The Endless Business Possibilities of Big DataTimo Elliott, Global Innovation Evangelist, SAP @timoelliott

Page 2: Endless Business Possibilities of Big Data

Big Data Is…

Page 3: Endless Business Possibilities of Big Data

Process dataHuman data

Machine data

Page 4: Endless Business Possibilities of Big Data

© 2014 SAP AG. All rights reserved. 4Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012

Unstructured50TB

Semi-structured2 TB

Structured12 TB

Only

12%used today

Average data volume per company

9 TB 75 TB

0.6 TB 5 TB

4 TB 50 TB

SMBs: LEs:

Base: 634 business intelligence users and planners

Companies don’t use most of their data

Page 5: Endless Business Possibilities of Big Data

© 2014 SAP AG. All rights reserved. 5

Big Data is at Peak of Inflated Expectations…

Source: Gartner

Page 6: Endless Business Possibilities of Big Data

© 2014 SAP AG. All rights reserved. 6

Benefits from Big Data Initiatives

Source: Information Difference Research Study: “Big Data Revealed”

1. “DON’T KNOW” (51%)

2. Identified new business opportunities (31%)

3. Improved operational efficiency (11%)

4. More reliable decision making (9%)

5. Identified new product opportunities (6%)

Page 7: Endless Business Possibilities of Big Data

Back To The Future…

Petabytes

DataScientists

+ IoT

Big Data

Page 8: Endless Business Possibilities of Big Data

Descriptive:What happened?

Diagnostic:Why did it happen?

Predictive:What will happen?

Prescriptive:How can we make it happen?

Taking Analytics To The Next Level

Inertia

Comfort level

Low-hanging fruit

Common tools

Low skills required

Little data needed

Limited data or app integration required

Lack of experience

Scary “black box” algorithms

Challenging problems

Sophisticated tools and techniques

Data science and big data skills

High volume, velocity, variety data

Significant data and/or application integration

Page 9: Endless Business Possibilities of Big Data

cloud

data

mobileMORE!

sensorsspeed

social

There’s Been An Explosion of New Technology

Page 10: Endless Business Possibilities of Big Data

10

Big Data Discovery =

Big DataData DiscoveryData Science

Gartner Strategic Planning Assumption: By 2017, Big Data Discovery Will Evolve Into a Distinct Market Category

Page 11: Endless Business Possibilities of Big Data

Big Data Discovery

• Volume, velocity, or variety of data

• Potential business impact

• Difficult to implement• Potentially expensive• Lack of skills available

• Ease of use• Agility and flexibility• Time-to-results• Installed user base

• Complexity of analysis

• Potential impact• Range of tools• Smart algorithms• Difficult to implement• Slow and complex• Narrow focus of

analysis

• Limited depth of information exploration

• Low complexity of analysis

BIGDATA

DATASCIENCE

DATADISCOVERY

Page 12: Endless Business Possibilities of Big Data

Big Data Discovery

• Simpler to use than data science

• Accessible to a wider range of users

• Broad range of data manipulation features

• Able to handle new types of data sources

• With adequate performance for big data

BIG DATA

DISCOVERY

Page 13: Endless Business Possibilities of Big Data

Potential impact per user

Potential user base

The Rise of the Citizen Data Scientist

Business analyst

Data scientist

Citizen data scientist

Page 14: Endless Business Possibilities of Big Data

Big Data Discovery From SAP

Big Data

Discovery

SAP HANA (+ Hadoop etc.)

SAP Predictive Analytics 2.0

SAP Lumira

Page 15: Endless Business Possibilities of Big Data

Big Data Discovery From SAP

DEMOBIG DATA

DISCOVERY

Page 16: Endless Business Possibilities of Big Data

SOCIALANALYTICS

MOBILEAPPLICATIONS

CLOUDNETWORKS

From Technology to Simple Business Innovation

SIMPLE

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Hyper-personalizeCustomer Experience

Plan & optimizeResources in Real-time

Engage & empowerWorkforce of the Future

Harness the intelligence ofNetworked Economy

Key Areas of Opportunity

Page 18: Endless Business Possibilities of Big Data

CUSTOMERENGAGEMENT

Page 19: Endless Business Possibilities of Big Data

Reinvent Luxury Service

Page 20: Endless Business Possibilities of Big Data

20© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Burberry

The benefits of the SAP HANA platform are significant with a hugely simplified footprint.

We’re putting the whole business on the SAP HANA Enterprise cloud ”

Page 21: Endless Business Possibilities of Big Data

© 2014 SAP AG. All rights reserved. 21

Listening to Customers

Page 22: Endless Business Possibilities of Big Data

© 2014 SAP AG. All rights reserved. 22

Improving Customers LivesCombine structured and unstructured data for

complaint handling and patient experience reporting

“The improved information flow allows Medtronic to address product performance issues efficiently, accurately, and effectively and to detect trends at an earlier stage.”

Page 23: Endless Business Possibilities of Big Data

New Products & Services

Page 24: Endless Business Possibilities of Big Data

Connected Cars

Page 25: Endless Business Possibilities of Big Data

Henrik Lundqvist

Gustav Nyquist

Page 26: Endless Business Possibilities of Big Data

National Hockey League

Page 27: Endless Business Possibilities of Big Data

EMPLOYEEEMPOWERMENT

Page 28: Endless Business Possibilities of Big Data

Empowering Individual Performance

Page 29: Endless Business Possibilities of Big Data

University of Kentucky“Saving 1% in Student Retention can save my University’s bottom line $1M a year”

Page 30: Endless Business Possibilities of Big Data

Empowering Employees

Page 31: Endless Business Possibilities of Big Data

Predictive HR? : Employee Will Leave Within 12 Months

Page 32: Endless Business Possibilities of Big Data

RESOURCEOPTIMIZATION

Page 33: Endless Business Possibilities of Big Data

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Unilever

“if we knew then what we know now, we would have started deploying SAP HANA much earlier, because it’s so important for business... We think it’s even more disruptive than we initially thought — we’ve only just started” 

Marc Béchet, VP Global IT ERP, Unilever

Page 34: Endless Business Possibilities of Big Data

Textile Rubber & Chemical Company500 Employees, 4 internal IT staffBusiness Suite on HANA

Why in-memory? Because it simplified our IT Landscape

In 5 minutes we could see more information than we could in the last 7 months ”

Page 35: Endless Business Possibilities of Big Data

Internet of Things

Page 36: Endless Business Possibilities of Big Data

Sensors Enable New Processes and Applications

Weissbeerger Beverage Analytics

Page 37: Endless Business Possibilities of Big Data

Transport For London

Page 38: Endless Business Possibilities of Big Data

Smart Washrooms

Page 39: Endless Business Possibilities of Big Data

Networked Crane Safety

Page 40: Endless Business Possibilities of Big Data

The Datification of Truck Tires

Page 41: Endless Business Possibilities of Big Data

© 2014 SAP AG. All rights reserved. 41

Aggregate Insights

Page 42: Endless Business Possibilities of Big Data

Kaeser Compressor

“Our predictive maintenance solution has enabled us to proactively attend to maintenance needs and

increase service levels for customers“

Page 43: Endless Business Possibilities of Big Data

Drones

Page 44: Endless Business Possibilities of Big Data

Predictive Maintenance

DEMO

Page 45: Endless Business Possibilities of Big Data

NETWORKEDECONOMY

Page 46: Endless Business Possibilities of Big Data

Networked Economy: The Next Economic Revolution

All figures are in Trillions; 1990 international dollars; Source: Department of Economics, UC Berkeley, BAIN 8 MacroTrends Brief.

1850

Industrial economy

$0.36T

IT economy

1970

$12.10T

1990

Internet economy

$27.50T

2020

Networked economy

$90.0TGrossworld

product

Page 47: Endless Business Possibilities of Big Data

Information Ecosystems

47

Page 48: Endless Business Possibilities of Big Data

CONCLUSION

Page 49: Endless Business Possibilities of Big Data

Hyper-personalizeCustomer Experience

Plan & optimizeResources in Real-time

Engage & empowerWorkforce of the Future

Harness the intelligence ofNetworked Economy

Let us work with you to help you run better

Page 50: Endless Business Possibilities of Big Data

Packaged Applications

Page 51: Endless Business Possibilities of Big Data

© 2014 SAP AG. All rights reserved. 51

DESIGNTHINKING

Page 52: Endless Business Possibilities of Big Data

© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Thank you!

[email protected]

@timoelliott


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