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Endless Business Possibilities of Big Data

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Use this title slide only with an image The Endless Business Possibilities of Big Data Timo Elliott, Global Innovation Evangelist, SAP @timoelliott
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Harnessing The Internet of Things

The Endless Business Possibilities of Big DataTimo Elliott, Global Innovation Evangelist, [email protected]

Use this title slide only with an image

Big Data Is

Process dataHuman dataMachine data

Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012Unstructured50TB

Semi-structured2 TBStructured12 TB

Only 12%used todayAverage data volume per company9 TB75 TB0.6 TB5 TB4 TB50 TBSMBs:LEs:Base: 634 business intelligence users and plannersCompanies dont use most of their data

2014 SAP AG. All rights reserved.#

Big Data is at Peak of Inflated Expectations

Source: Gartner

2014 SAP AG. All rights reserved.#

Benefits from Big Data InitiativesSource: Information Difference Research Study: Big Data RevealedDONT KNOW (51%)Identified new business opportunities (31%)Improved operational efficiency (11%)More reliable decision making (9%)Identified new product opportunities (6%)

2014 SAP AG. All rights reserved.#

Back To The Future

PetabytesDataScientists+ IoTBig Data

Descriptive:What happened?Diagnostic:Why did it happen?Predictive:What will happen?Prescriptive:How can we make it happen?Taking Analytics To The Next LevelInertiaComfort levelLow-hanging fruitCommon toolsLow skills requiredLittle data neededLimited data or app integration requiredLack of experienceScary black box algorithmsChallenging problemsSophisticated tools and techniquesData science and big data skillsHigh volume, velocity, variety dataSignificant data and/or application integration

clouddatamobileMORE!sensorsspeedsocialTheres Been An Explosion of New Technology

Big Data Discovery=Big DataData DiscoveryData ScienceGartner Strategic Planning Assumption: By 2017, Big Data Discovery Will Evolve Into a Distinct Market Category

#

Big Data Discovery

Volume, velocity, or variety of dataPotential business impact

Difficult to implementPotentially expensiveLack of skills available

Ease of useAgility and flexibilityTime-to-resultsInstalled user base

Complexity of analysisPotential impactRange of toolsSmart algorithms

Difficult to implementSlow and complexNarrow focus of analysis

Limited depth of information explorationLow complexity of analysis

BIGDATADATASCIENCEDATADISCOVERY

Big Data DiscoverySimpler to use than data scienceAccessible to a wider range of usersBroad range of data manipulation featuresAble to handle new types of data sourcesWith adequate performance for big data

BIGDATADISCOVERY

Potential impact per userPotential user base

The Rise of the Citizen Data ScientistBusiness analystData scientistCitizen data scientist

Big Data Discovery From SAP

BigDataDiscoverySAP HANA (+ Hadoop etc.)SAP Predictive Analytics 2.0SAP Lumira

Big Data Discovery From SAPDEMO

BIGDATADISCOVERY

SOCIALANALYTICSMOBILEAPPLICATIONSCLOUDNETWORKSFrom Technology to Simple Business InnovationSIMPLE

Hyper-personalizeCustomer Experience

Plan & optimizeResources in Real-time

Engage & empowerWorkforce of the Future

Harness the intelligence ofNetworked Economy

Key Areas of Opportunity

CUSTOMERENGAGEMENT

Reinvent Luxury Service

Burberry

The benefits of the SAP HANA platform are significant with a hugely simplified footprint.

Were putting the whole business on the SAP HANA Enterprise cloud

#2014 SAP AG or an SAP affiliate company. All rights reserved.

Listening to Customers

2014 SAP AG. All rights reserved.#

Improving Customers Lives

Combine structured and unstructured data for complaint handling and patient experience reporting

The improved information flow allows Medtronic to address product performance issues efficiently, accurately, and effectively and to detect trends at an earlier stage.

2014 SAP AG. All rights reserved.#

New Products & Services

Connected Cars

Henrik LundqvistGustav Nyquist

National Hockey League

EMPLOYEEEMPOWERMENT

Empowering Individual Performance

University of Kentucky

Saving 1% in Student Retention can save my Universitys bottom line $1M a year

Empowering Employees

Predictive HR?

: Employee Will Leave Within 12 Months

RESOURCEOPTIMIZATION

Unilever

if we knew then what we know now, we would have started deploying SAP HANA much earlier, because its so important for business... We think its even more disruptive than we initially thought weve only just started

Marc Bchet, VP Global IT ERP, Unilever

2014 SAP AG or an SAP affiliate company. All rights reserved.

Textile Rubber & Chemical Company

500 Employees, 4 internal IT staffBusiness Suite on HANAWhy in-memory? Because it simplified our IT Landscape

In 5 minutes we could see more information than we could in the last 7 months

Internet of Things

Sensors Enable New Processes and Applications

Weissbeerger Beverage Analytics

Transport For London

Smart Washrooms

Networked Crane Safety

The Datification of Truck Tires

Aggregate Insights

2014 SAP AG. All rights reserved.#

Kaeser CompressorOur predictive maintenance solution has enabled us to proactively attend to maintenance needs and increase service levels for customers

Drones

Predictive Maintenance

DEMO

NETWORKEDECONOMY

Networked Economy: The Next Economic RevolutionAll figures are in Trillions; 1990 international dollars; Source: Department of Economics, UC Berkeley, BAIN 8 MacroTrends Brief.

1850Industrial economy $0.36T

IT economy1970$12.10T

1990Internet economy

$27.50T

2020Networked economy

$90.0TGrossworldproduct

Information Ecosystems47

CONCLUSION

Hyper-personalizeCustomer Experience

Plan & optimizeResources in Real-time

Engage & empowerWorkforce of the Future

Harness the intelligence ofNetworked Economy

Let us work with you to help you run better

Packaged Applications

DESIGNTHINKING

2014 SAP AG. All rights reserved.#

Thank [email protected]@timoelliott

2015 SAP SE or an SAP affiliate company. All rights reserved.


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