PROUDLY SERVING BOTH NATURAL GAS AND ELECTRIC CUSTOMERS SINCE 1917

CURRENT GAS SYSTEM STATISTICS:

•12TH LARGEST MUNICIPAL GAS SYSTEM (# OF CUSTOMERS)

•SERVING MORE THAN 52,000 CUSTOMERS

•GROWING SYSTEM WITH 459 NEW SERVICE LINES INSTALLED 1ST HALF 2010

•150 OPERATOR QUALIFIED EMPLOYEES

•MORE THAN 1,211 MILES OF MAIN

•SERVING A 365 SQUARE MILE TERRITORY

SERVING IN BOTH MESA AND AREAS OF PINAL COUNTY, ARIZONA

THE CITY OF MESA PROVIDES ECONOMIC AND RELIABLE SERVICE

BUT ITS PRIMARY CONCERN IS EMPLOYEE AND COMMUNITY…

SAFETY!!!!

EMPLOYEE SAFETY

As of August 18th, 750

Days without a lost time accident!

COMMUNITY SAFETY

First responders with a targeted

response time to emergencies of

under 30 minutes

AN IMPORTANT PART OF COMMUNITY AND PUBLIC SAFETY

IS ACTIVE AND MULTI-FACETED PUBLIC

AWARENESS,

EDUCATION,

AND OUTREACH

EYE………….

EAR………….

NOSE………….

In addition,

The numbers of persons contacted as part of our existing pipeline and natural gas safety efforts is evaluated each

year

. In 2009, more than 12,000 persons were presented safety messages at 102 events

2006 2007 2008 2009 2010 THRU 6.30WEB 25,132 29,494 39,111 50,979 37,901 LETTERS 1,244 1,557 1,460 1,906 1,279

MESSAGES 16 27 26 26 16 26,392 31,078 40,597 52,911 39,196

EYES………….

EARS………….

AND NOSES..

The interactive advertising uses Digital technology from a digital cable provider to engage subscribers in interacting with 30-

second public safety announcements (PSA’s).

Message overlays are used to frame PSA’s with selective messages including surveys, direct responses, or requests for

information.

Digital subscribers have interactive remotes which allow them to respond.

Once a household has responded to the survey, the next overlay can provide a different interactive spot to that household.

What Are Interactive PSAs?

There are over 52 digital channels:Provide the interactive elements.

An additional 40 analog channels are available: PSAs can be viewed, viewer cannot interact

Of the 52 interactive channel opportunities, 39 are “zone-able” :

Can be targeted to viewers mainly within our service area

WHERE CAN INTERACTIVE PSAs BE VIEWED?

MESSAGE VIEWERSHIP WAS TARGETED TO AREAS IN OR NEAR MESA’S SERVICE TERRITORY

Coverage Area SelectedApache Junction, Coolidge, Florence, Mesa, Gilbert, Higley, Queen Creek

Zip Codes85201, 85202, 85203, 85204, 85205,85206, 85207, 85208, 85209, 85210,85212, 85213, 85215, 85220, 85228,85232, 85233, 85234, 85236, 85240,85242, 85243, 85295, 85296, 85297,85298

East Valley Zone Cox Media Households = 159,697

159,697 !!

EACH TIME AN AD IS AIRED THAT’S 159,697 MORE CHANCES THAT

SOMEONE WILL “GET THE MESSAGE”

WHAT DOES THIS MEAN TO OUTREACH EFFORTS?

NOT SPOTS BUT PEOPLE THE 252 BECOMES:

WHAT DOES THIS MEAN FOR OUTREACH EFFORTS?

2006 2007 2008 2009 2010 THRU 6.30WEB 25,132 29,494 39,111 50,979 37,901 LETTERS 1,244 1,557 1,460 1,906 1,279

MESSAGES 16 27 26 26 16 26,392 31,078 40,597 52,911 39,196

INTERACTIVE 252 39,448

160000 = SUBSCIBER HOUSEHOLDS

40000 = WATCHING DIGITAL TV

400 = # WATCHING THE CHANNEL OF THE SPOT

800 = # (2) PERSONS PER HOUSEHOLD

201600 = THE NUMBER OF ADDITIONAL PEOPLE THAT MAY….

GET THE MESSAGE

QUESTIONS AND REINFORCEMENTS

First Series

Question 2

Question1

Natural gas pipelines can be anywhere. What does gas smell like?

A. Skunk B. Rotten Eggs C. Gasoline

The correct answer is B Rotten Eggs.

Tell everyone in your household!

This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

If you smell natural gas, what should you do?

A. From a safe location, call 911 or (480) 644-4277 B. Nothing

If you smell gas, leave the area and call 911 or (480) 644-4277.

This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

All responses are sent immediately to the Digital Provider and are tabulated per

household, zip code, channel and time of day aired

HOW ARE INTERACTIVE RESPONSES MONITORED ?

These results are summarized and analyzed by series

Results will be reported to PHMSA and used to determine message and location targets for

enhanced outreach efforts

FIRST SERIES RESULTSFIRST SERIES RESULTS

RESULTS 3.29.10 TO 4.25.10

TOTAL NUMBER OF SPOTS= 252

AVG. COST PER SPOT= $71.53

TOTAL NUMBER OF RESPONSES= 989 (AVG. OF 3.92 PER SPOT)

AVERAGE COST PER RESPONSE = $18.23

TOTAL NUMBER OF CHANNELS TEN INCLUDING TWO SPANISH STATIONS

ENGLISH STATIONS: COMEDY, FX, FAMILY, TNT, USA, DISCOVERY, FOX NEWS, AND ESPN

SPANISH STATIONS: ESPND AND CNNE

SPOTS SHOWN ON 6 DAYS OF THE WEEK: ALL EXCEPT WEDNESDAY

SPOTS SHOWN AT VARIED TIMES: PRIMETIME 7 PM TO 10 PM DAYTIME 9 AM TO 3 PM EARLY FRINGE 3 PM TO 7 PM

TOTAL OF 989 RESPONSES FROM THE 252 SPOTS:

▫975 ENGLISH▫14 SPANISH

RESPONSES

CORRECT RESPONSES TOTAL Q1: 657

Q1 CORRECT: 521

TOTAL Q2: 332

Q2 CORRECT: 240

RESPONSES PER SPOT- BY CHANNEL

RESPONSES PER SPOT- BY AIR TIME

QUESTIONS AND REINFORCEMENTS

Second Series

Call 811 two days before digging to: A. Get underground utilities marked B. Avoid damaging pipelines C. Both A and B- and IT’S THE LAW!

The correct answer is CMarking utilities and pipelines will avoid damage.

This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration