Only a few weeks after the initial announcement of the MEDIA-TECH Member Pavilion at Gitex, September 8-12, Dubai, UAE, already several MEDIA-TECH member companies have signed to exhibit.

4M, AudioDev, Axxicon, Messe Frankfurt Ausstellungen, MIRI, MPI, Oerlikon Balzers Coating, Shape CD Global, and SINGULUS TECHNOLOGIES will be present at the Pavilion to meet optical disc customers from the dynamic growth areas of India, the Middle East, Africa, and South Asia.In addition, MEDIA-TECH members Netstal, Piovan, Dr. Schenk, Discjobs, M2, DaTARIUS, Ilsemann, and Hanky will also exhibit in Dubai and use GITEX as a business platform in the Middle East. For a flat fee of €1,500 EUR the MEDIA-TECH Association is helping make the most of this oppor-

Issue 22 // July 27, 2007 www.media-tech.net

[ e*news – Magazine for the Media Manufacturing Industry ] p1

e*newsMagazine for the Media Manufacturing Industry

At its constituent meeting on July 9 in Amsterdam, Netherlands, the recently elected MEDIA-TECH Board of Directors chose Marianne Sernevi, VP Director International Sales & Marketing at AudioDev AB, as its new Chairperson.

Boudewijn van Dijk, Philips IP&S, will continue to serve as Vice Chairman, while newly elected Sylvia Hitzel of SINGULUS TECHNOLOGIES, will take over as Treasurer of the Association. Peter Tinner, Oerlikon Balzers Coating, will be responsible for PR & Marketing, and DaTARIUS’ Thomas Hackl will serve as Secretary.The new Board was elected at the MEDIA-TECH Expo 2007 in Long Beach, CA by the MEDIA-TECH members.

Member Pavilion at Dubai‘s GITEX Attracts A Lot of Industry Interest!

New MEDIA-TECH Board Responsibilities Announced

Association News

Expo.news p2 Event.news p4 Association.news p5

tunity to meet with key deci-sion makers from these global growth regions by creating a MEDIA-TECH Member Pavilion – participants at GITEX will benefit from:• Individual, branded worksta-

tion with everything provided from electricity to seating – you need bring only your laptop and company literature and/or samples

• Free graphics, your company’s products will be displayed both on your workstation and prominently on the main Pavilion areas

• Product listing and company description in the printed e.news that will be distributed at GITEX

• Local knowledge of the region to help reach new customers

• Inclusions in a dedicated mar-keting and advertising cam-paign for exhibitors on the Pavilion

Space on the Pavilion will be lim-ited, and will be available on a ‘first-come, first served’ basis. If you would like to take advantage of this cost-effective opportunity to demonstrate your services at GITEX in Dubai please contact Thomas Koslowski on +49 6051 609294 or gitex@media-tech.net.

The new MEDIA-TECH Board of Directors (f.l.t.r.): Sylvia Hitzel, Peter Tinner, Marianne Sernevi, Boudewijn van Dijk and Thomas Hackl

Shortly after announcing the Expo 2008, the MEDIA-TECH Association has launched its new website. At www.media-tech.net, exhibitors,attendees and journalists will find help-ful information for their participation at next year's event in Frankfurt. Updated on a daily basis, the website provides, among other things, information on the following topics:

• Exhibitor application form• Continually updated exhibitor l ist• Interactive floorplan• Search by product groups• Travel and hotel information• Latest news releases• MEDIA-TECH e.news archive• Brochures and other downloads • Sponsorship opportunities

e*news

[ e*news – Magazine for the Media Manufacturing Industry ] p2

Expo.news p2

either 'satisfying' or 'very satisfying', while 96% as-sessed the overall result of MEDIA-TECH Expo 2006 in Frankfurt as 'satisfying' or 'very satisfying'.Covered by journalists in 15 countries, the Expo is acknowledged to be the only industry exhibition of truly international significance. This vital training and networking event will attract visitors from the senior management level with decision making and buying authority, laying the cornerstone for new business and the proliferation of existing partnerships.MEDIA-TECH Expo 2008 promises to be the perfect venue for exhibitors to:

• Educate the decision makers on current and next generation media

• Generate new product sales• Launch new products• Conduct product demonstrations• Obtain valuable research and customer feedback• Increase media exposure• Identify potential business partners and distributors

All companies interested in signing up or requiring more information should contact: Messe Frankfurt Ausstellungen GmbHBarbara KaelbererProject ManagerPhone: +49 611 951 66 18barbara.kaelberer@mfa.messefrankfurt.com

Vanessa PernerProject AssistentPhone: +49 611 951 66 46vanessa.perner@mfa.messefrankfurt.com

Working Together for a Prosperous FutureExpo News

The annual MEDIA-TECH Expo will return to Frankfurt from May 06-08, 2008. The venue for the most important international industry event of the year will be hall 5.0 of the Frankfurt Fairgrounds.

With the European Expos always drawing large in-ternational crowds, the upcoming show in Frankfurt again promises to give exhibitors the opportunity to meet all their customers from Asia, Africa, Europe and the Americas at one event.The focus of next year's Expo will be on how to ben-efit from the current optical disc formats CD and DVD, while also laying the foundation for future business with HD DVD and Blu-ray Disc. The exhibition, work-shops and partner events give all participants alike a place to learn about synergies, efficiency, and pro-ductivity for their media manufacturing businesses.MEDIA-TECH Expos have proven to result in a high level of exhibitor acceptance: Both the numbers and quality of visitors have been very satisfying to exhibitors. In the exhibitor survey 2006, 94% of the exhibitors rated the publicity effect of the event as

Expo Website Launched

M E D I A - T E C H E x p oMay 6 - 8, 2008, Messe Frankfurt, Hall 5.0, Frankfurt, Germany

www.media-tech.net

Emerging Trends and Challenges in Media Manufacturing.

Working Together for a Prosperous Future

| www.media-tech.net |

Frankfurt, May 6 - 8

08Book Now!

e*news

[ e*news – Magazine for the Media Manufacturing Industry ] p4

Event.news p4

Saudi Arabia‘s leading ICT companies will con-verge at GITEX TECHNOLOGY WEEK to demon-strate their technological innovation and connect with international brands looking to take part in one of the region‘s most dynamic ICT markets. Major economic reforms and diversification initiatives have paved the way for increased investment oppor-tunities in Saudi Arabia‘s knowledge sector, resulting in major advancements within the Kingdom‘s buoyant ICT industry.In addition, the Saudi Arabian government‘s forward-thinking economic diversification strategy and record-breaking oil revenues have driven extensive develop-ment in a range of verticals, with significant investments being made in the country‘s communications sector. Plans for mega-projects such as Economic City have provided further incentives for global ICT companies to set up in the Kingdom, propelling foreign direct investment into a country many now see as a flourish-ing technology hub."The Saudi Arabian ICT market has witnessed major development over the past year and remains a major point of interest for exhibitors and trade visitors to

GITEX TECHNOLOGY WEEK," said Helal Saeed Al Marri, Director General, Dubai World Trade Centre."As one of the region‘s most competitive ICT markets, Saudi Arabia is producing a new breed of innovative technology companies, capable of tailoring their solu-tions to meet the needs of regional companies," he added. According to IDC, Saudi Arabia accounts for nearly 45% of IT spending in the GCC - prompting a growing number of regional and international compa-nies to establish a Saudi market presence and pursue lucrative development opportunities in its buoyant ICT sector.

GITEX TECHNOLOGY WEEK To Boost Saudi Arabia‘s ICT Industry

Event News

(September 9). This is an annual event which has been very popular in the past five years. “We expect to have a lot of very important industry colleagues, existing and potential customers at the dinner, which will be an excellent opportunity for informal meetings and networking,” Shaybani concludes.

ODG (Optical Disc Group), which recently moved its Dubai headquarters to a mod-ern purpose-build building in the Dubai Silicon Oasis, has been reporting great success in the Middle East market.

"The company represents a number of equipment and

service providers, who comprise the Optical Disc Technology Centre in Dubai: DaTARIUS, Dr Schenk, Hanky, Ilsemann, M2, Netstal, Piovan, and TRIX.“This has been a very

good few months for us,” says Reza Shaybani, Managing Director of ODG. “We have sold 64 lines this year so far, both recordable and pre-recorded, to existing and new custom-ers. Some lines have gone into Europe, but the bulk have them have gone to Middle East & Iran. Business is very good in the Middle East, both in the optical media industry and

in solar technology, an activity which we started in 2006 under Solar Technology Group, and expanding rapidly. The optical media industry is still a growth area, and the market here has never really slowed down for us.”ODG views the GITEX show as vital for any company that wants to increase its activities in this dynamic market, and has exhibited there for several years. This year, the group has a 50 sqm booth that is coupled to the MEDIA-TECH Association Member Pavilion.“Our section of the booth will have a full line of equipment running, including M2 SQ1, Netstal E-jet moulding equipment and a DaTARIUS DaTABANK. We expect to be selling that system off the show floor,” says Shaybani. “GITEX is an extremely valuable showcase for our industry’s technology – the visitors here are the senior management of companies in the Middle East and represent a huge amount of decision-making and buying power.” The companies who visit GITEX, he adds, are across the board, including devel-opers, publishers, copyright holders, and distributors.ODG has hired the ballroom of Dubai’s Stock Exchange, a building normally closed to the public, for its invita-tion-only gala dinner on the second night of the show

ODG success in the Middle East

GITEXSeptember 8 – 12, Dubai, UAE

OEC-07 September 26 – 27, Frankfurt, Germany

3rd Global Plastic Electronics Conference and ShowcaseOct 29 – 30, Frankfurt, Germany

MEDIA-TECH Expo 2008 May 6 – 8, Frankfurt, Germany

Upcoming Events

PUBLISHER MEDIA-TECH AssociationP.O. Box 1104, 63793 Kahl, Germany

EDITORSBryan Ekus, Simon Feess, Bernhard Krause, Elizabeth ToppinEmail: enews@media-tech.net

DESIGN/EDITORIAL MetaCom Corporate Communications Tel: +49 6181 9828042Email: s.feess@go-metacom.de

e*news

e*newsAssociation.news p5

Dear Members, dear Colleagues,

Following a number of discussions with various members, the MEDIA-TECH Association is planning to suspend the US equipment shows in the short term and to keep the Expo events in Europe for the fol-lowing two years. The Frankfurt show next year will go ahead as planned, and details of the 2009 Expo will be released to mem-bers as soon as they are confirmed. Europe is the true hub of the equipment in-dustry, making it easier and less expensive for manufacturers to ship systems within the continent than across the Atlantic. In addition, the optical media industry is a global one, and it is easier for our interna-tional customers to travel to Europe.

Conversely, the US market is well suited for the conference format, and another topic that has been the subject of much discussion with the Association and its members is the combined Showcase and Conference.Many members believe that the showcase format is no longer the success that it was in the early days, and that it would be more beneficial to have dedi-cated conferences. As a result, we are investigating a joint conference, along with other related associa-tions, such as AIMMA and IDDA, to be held in the US – probably Miami – in March of next year. This will follow the two-day format but will focus on network-ing opportunities and presentations from industry experts, rather than showcase displays.Members have also requested cost-effective ways of being able to reach emerging markets. As you all know, we have established a Members Pavilion

Letter from the Managing Director:MEDIA-TECH and related events

At the recent meeting in Amsterdam, the MEDIA-TECH Board of Directors chose Marianne Sernevi of AudioDev as its new Chairperson. Marianne was initially elected to the Board at the MEDIA-TECH Expo 2006 in Frankfurt. She holds the position as Vice President, Director International Sales & Marketing at AudioDev AB, a leading sup-plier of quality control solutions for the optical media industry. Marianne is responsible for global sales and marketing of AudioDev‘s products and services.Marianne previously held the position of Director International Marketing and also included the re-sponsibility for AudioDev‘s Product Management. Before entering the optical media industry in 2004, Marianne worked for several years with FOSS, an international company making analytical instruments for quality control of food and agriculture products. At FOSS she worked with marketing as Product Manager and Business Development Manager for one of FOSS‘ customer segments.Marianne has gathered vast experience in marketing management on the international arena including developing product portfolios, international product launches and identifying new business opportuni-ties for existing products. Marianne holds a Masters Degree in Electrical Engineering.

Meet the Board: Marianne SerneviAssociation NewsAssociation News

The new MEDIA-TECH Association Board kicked off its work with a meeting in Amsterdam in early July. Elected at the MEDIA-TECH Expo 2007, the new board met officially for the first time on this occasion. On the agenda was the distribution of responsibilities as well as the discussion of future proj-ects and events.MEDIA-TECH Association Managing Director Bryan Ekus was very satisfied: “I think we had a successful start here in Amsterdam. The Board members, to-gether as a team, are all eager to serve our members with new initiatives to make the most of existing business op-portunities while exploring new tech-nologies and directions.”Among these initiatives, said Ekus, are a closer working relationship with other organizations. “We are also planning a presence for members at trade shows in growth areas, and the first of these will be a members’ pavilion at the upcoming GITEX in Dubai this September.”

Successful Start in Amsterdam

for the September GITEX show in Dubai. This is a large booth with an ideal location in the main hall of this important tech-nology show. We expect GITEX to be a very successful event, and we are still accept-ing applications from companies who wish to participate in this Pavilion. However, space is becoming more limited so please reserve your meeting area now.If you require any further information on any of these matters, please do not hesitate to contact me.

Yours truly

[ e*news – Magazine for the Media Manufacturing Industry ] p5