Khoo Zer Kai Joel Ling Chyi Jer Alan Chung Jia Zen Miaw Yan Chie Zoe Low Li Mien Muhammad Sheikh Irfaan Yadun Kodaruth Humairaa

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What’s A Bakery? How do they come from?

The history of bakery● Been around for thousand of years● Developed during the Roman empire.● About 300 BC ago. ● Bakery was introduced as respectable profession in

Roman● Began preparing at home using mills to grind grains to make

flour.● First bakers’ guild was introduced in 168BC.● The first bakery an open-air bakery was open in Paris.

Brief Description for Two BusinessAroma bakery and Freemori bakery

Aroma bakery

Location: F-0-3 Plaza Damas, Jalan Sri Hartamas, Damansara, Petaling Jaya, Selangor 50480

Operating Hours: 7am - 7pm daily except for Sunday and public holidays.

Number of branches: None

Main services: Authentic bread

Peak Hours: Morning and midday.

Number of Employees: 4 (including the founder)

Recent development: None

About Aroma Bakery

- Founded by William Ng, - Established at 2003. - 4 bakers including himself.- Traditional bakery.- Investment cost around RM 200,000. - No branches.- Provide services for special occasions.- The types of bread, which they produced are referred as artisan bread.- Bread Aroma Bakery is a very friendly based bakery.

Products sold by Bread Aroma Bakery:

Bread● Pita● White bread● Brown bread● Flat bread● Whole grain bread● Focaccia● Ciabatta● Rustic● Wholemeal Loaf● White Roll ● Baguette● Wholemeal bun

● Ciabatta with Pesto Sauce

● Seven Grain● Wholemeal

sunflower seed● Seedy Square● Rye Bread● Whole Wheat

Potato Bread● Red Bean● Kaya Bun

The Bakery has a wide variety of types, shapes, sizes, and textures of breads.

Pastries

● ’Pain au chocolat’

● Pain au raisins● Plain Croissant● Croissant with ham● Croissant with

cheese● Curry puff(other puff

pastry)● Danish pastry● Éclair● Macarons

● Banana tart● Cheese Danish● Custard Raisin Braided● Custard and Cheese● Croissant

Pizza

● Wrap Pizza

Speciality of Aroma Bakery- Specialized in traditional and

handmade types of bread baked with locally milled flour.

- They also have other specialties, which are the French based products like the ‘pain au chocolat’.

Freemori bakery

Current location: 3A, Jalan Ragum 15/17, 40200 Shah Alam, Selangor

Operating Hour: 6 am - 11 pm / 7 am - 10.30 pm (it was just re-opened)

Number of branches: 9

Number of employees: Nearly 3000 (including Factory)

Main services: Service line (The way on how the employee treat customers)

Peak Hour: Lunch time and work time from 4 p.m. to 6 p.m.

Recent development: Launch new products and play music themes for every season (Summer, Fall, Spring and Winter)

About Freemori

- Founded by Mr. K.K. Tan in 2002.- It has it’s own concept where they will treat customers as premium

customers.- They will serve the customer instead of letting customer serve themselves.- Their products were made with fresh ingredients as well as no preservations.- This will make their products last for one day for breads and two days for

cakes only.- The definition of Freemori is to infuse creativity, imagination and vitality within

the food culture.

- They were aimed for sharing with their customers through meaningful interactions in a fun way.

- Their mission was to become the leader of boutique bakery chain by internal expansion and external franchising program.

- Freemori also came out with seasonal products which they will come out with new products on every festival or parent’s day.

In Freemori bakery: it feels like a restaurant instead of bakery

Products sold by Freemori

Soft Bread

● Custard Bun● Hammy Chicken Floss● Seaweed Chicken Floss● Bun Family● Deluxe Bun● Black Beauty● Crispy Vienna● Russian Bread● Parmesan Bread● Magic White (Sesame)● Cheese Bun● Marble (Milk)● Caterpillar● Polo Bun● Butter Bun

European Bread

● Flaxseed Cranberry● Grain & Fruit● Cheese Lover● Formosa Longan● Formosa Lychee● California Bread● Chocolate Poppy Seed

Danish

● Canary● Bombyx● Crown● Mambo● Apple Danish● Hammershus● Raisin Milk Danish● Mille Danish● Almond Raisin Danish● Danish Pastry

Loaf

● Panda Loaf (8 slices)● Cheesy Loaf● Chicken Floss Loaf● Sesame Loaf● Wheat Loaf● Milk Loaf (4 slices)

Sliced Cake

● Hokkaido Cake● Classic Cheese Cake● Mango Mousse● Sesame Swiss Roll● Music Box● Sweetie

Pastry

● Cheesy Chess● Triplets● Coffee Cream Puff● Cannelés Bordelais● Juliet (Orange)

Cookies

● Matcha Red Bean Cookies● Curry Spice Cookies● Cranberry Cookies● Thumbelina (Sesame)● Almond Shortbread● Pumpkin & Sweet Potato

Cookies● Chocolate Almond Cookies● Matcha Cookies

Speciality of Freemori bakeryProducts TreatmentSoft Bread Service Line (Customer treat by employers)

European Bread

Similarities & Differences

Similarities

Freemori Bakery Aroma Bakery

Type of Food Pastries, Loaves etc.

Nature of Business Monopolistic Competitive Market

Hygiene Level Clean and Neat

DifferencesDifferences between Aroma Bakery and Freemori bakery

Freemori Bakery Aroma Bakery

Established 15 years 12 years

Building Type Common Bakery Atmosphere

Restaurant + Bakery Style

Operating Style Traditional Modern

Number of Employees 3000+ 4

Type of Bread Commonly found Rare and Special

Price After GST Not Affected Affected

Competitors

Aroma bakery1. Tray Café (400m)● Cakes, scones and pies that were freshly

made everyday.● 3 founders within this café.

2. Pastryville (500m)● Attractive modern design.● It has 50 branches.● More choices in their products.

Freemori Bakery1. King’s Confectionery (1.2km)● Wider options in their variety of products.● Has a longer history of 42 years.● Keep challenging themselves to develop new

products● Has 80 retail stores established around Malaysia.

2. Fidi Bakery (7.2km)● Famous in their pastry● Has reasonable prices● Located on a strategic place

Weaknesses and Recommendations

Freemori bakery

Closed on public holidays

Should open so more customers would come

Difficult to locate (remote)

Should have a franchise in a more strategic place.

Bread recipe still new

Have a few traditional recipes.

Aroma Bakery

Promote more on social network and update more

Lack of advertising

Lack of Manpower

Established enough to have more employees

Location and No Branches

Open branches to improve business

Conclusion

● Freemori is more successful

● Constantly exploring and inventing new recipes and ideas, like how they allow people to have eat there

● Environment is more than a bakery

Chandy, A.M. (2015, April 14). Eating out for under RM30: Rubberduck. StarOnline. [newspaper article retrieved from internet]. Retrieved from http://www.thestar.com.my/Lifestyle/Food/Eating-Out/2015/04/14/Eating-out-for-under-RM30-Rubberduck/

Fidi Bakery. (n.d.). Retrieved June 13, 2015, from https://foursquare.com/v/fidi-bakery/4f86d170e4b0bd6fe0b9d2b2

Freemori. (2013). breads | freemori online. [webpage]. Retrieved from http://freemori.com.my/breads/

kampungboycitygal. (2014). Tray Cafe, Plaza Damas. [web article] Retrieved from http://www.hungrygowhere.my/dining-guide/tried-and-tested/tray-caf-plaza-damas-*aid-aa513101/

King's - About Us. (n.d.). Retrieved June 13, 2015, from http://kings.com.my/about.html

Pastryville. (n.d.) About us. [webpage] Retrieved from http://www.pastryville.net/about_us.php

References

Sean. (2015, February 16). Rubberduck @ Plaza Damas, Sri Hartamas (literally). [Blog post]. Retrieved from http://eatdrinkkl.blogspot.com/2015/02/rubberduck-plaza-damas-sri-hartamas.html

Tray Cafe. (n.d.). Enter Tray Cafe! - Home - Tray Cafe KL. [webpage] Retrieved from http://www.traycafekl.com/home/?site=home

TripAdvisor. (2015). “Great cakes and sandwiches” Review of Tray Cafe. [webpage]. Retrieved from http://www.tripadvisor.com.my/ShowUserReviews-g298570-d4067131-r279920033-Tray_Cafe-Kuala_Lumpur_Wilayah_Persekutuan.html#review279920033

Zhi, W. (2014). Pastryville. [web article]. Retrieved from http://www.hungrygowhere.my/dining-guide/best-of-malaysia/pastryville-*aid-0d543101/