WWW.CETWORLD.COMREGISTER NOW

THE EVENT FOR MULTI-CHANNEL ENGAGEMENT STRATEGIES & SOLUTIONS

ENGAGEJAVITS CONVENTION CENTERNEW YORK, NY

NOVEMBER 7 - 82012

Be Our Guest! Use VIP code CET18F to get your FREE All-Access Pass (see inside for details).

Why Customer Engagement Technology World?

Because only at CETW can you discover the strategies behind an integrated technology approach to customer engagement. The solutions that will take you there may include mobile, tablets, CRM, self-service, digital signage … and so much more!

Your customers•consume information and purchase items in an

omni-channel environment. •engage with each other and their favorite

brands in new ways every day. •value peer-to-peer recommendations and

reviews.•are your newest brand advocates.

Ensuring their experience is top-notch is critical to engaging these on-the-go, connected consumers.

CETW is the only face-to-face event that is focused on leveraging the integration of emerging media across multiple channels to activate customer engagement. Only at CETW will you get a first-hand look at emerging technologies, access to case studies and experience from brands, agencies and other thought-leaders across the industry.

So get ready, roll up your sleeves and experience the newest technologies and innovative thinking behind some of today’s multi-channel campaigns and experiences. Register today for CETW!

Speakers See page 3

Keynotes See page 6

Conference ProgramSee page 4-5

Special Events/Tech TalksSee page 6-7

The Exhibit HallSee page 8-9

Register!See page 11

ENGAGE •Digital Signage•Mobile Engagement

Technologies•Self-Service/Interactive

Kiosks•Digital Out-of-Home/Place

Based Media•Social Media•Content Management

Systems (CMS) •CRM Solutions•Affinity Marketing &

Sentiment Analysis•Enterprise Social

Networks

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Industry leaders set to share their insights include:

www.cetworld.com/speakers.asp

Six Flags: Director of Interactive Services, Sean AndersenOgilvy & Mather: Worldwide Chief Digital Officer, Brandon BergerCitibank: Senior Vice President/Social Media, Frank EliasonBest Buy: Director/Media Strategy, Brian RobertsBBDO Shopwork: SVP & Managing Director, Laura Davis-TaylorPractically Green: Founder & CEO, Susan Hunt StevensInstadium: Founder & Executive Vice President, Barrett DavieTasti D-Lite: VP Technology, BJ EmersonPosterscope: Chief Operating Officer, Ray RotoloGoogle: Head of Specialty Agency Development, Stephanie LyrasColdwell Banker: Senior Director/Consumer Engagement, David MarineTitan Worldwide: SVP/Marketing & Mobile, Dave EtheringtonCabela’s: Manager/Retail Programs, Kiosk & Mobility Technologies, Cory KeenEWI Worldwide: President/Digital Engagements Division, Andrew AustinDave & Buster’s: Vice President/It, Greg CloreKohler Company: Channel Manager, Wholesale Marketing, Jennifer NyeCarat: Senior Vice President/Mobile Strategy, Jason NewportGeorgia Aquarium: Senior Director/ Exhibits, Graphics & Av, Jerry HarrisLoomis Group: Chief Revenue Officer, Jenny BrinkleyHyperspace: Director, Martin PorterAT&T: Director, Product Management/Mobile Marketing, Robert RussellStrategyOne: Global CEO, Steve LombardoThe Buddy Group: CEO, Pete DeutschmanMobile Marketing Research Association: Executive Director, Mark MichelsonDigital Screenmedia Association: Executive Director, David DrainMobiquity: President & Chief Strategy Officer, Scott SnyderFrank Mayer & Associates: SVP/Business Development, Ron BowersTrilibis Mobile: SVP/Sales & Marketing, Ted VeraniTSG Global: CEO, Noah RafalkoRetail Futurist / Strategist / Therapist, Vanessa HartnollNanonation: Senior Sales Manager, Dina TownsendRetail Touchpoints: Chief Editor, Debbie HaussVertical Systems Reseller: Editor, George KoroneosKioskmarketplace.com: Editor, Cherryh ButlerKentico: Chief Evangelist, Thom RobbinsNCR Netkey: Solution Manager, Jerry Zeephat CaptureCode: VP Strategy, Marketing and Business Development, Tanuj RajaSDL: Product Marketing Director, Content Management Technologies Division, Andrew Thomas

Roberts

Stevens

Berger

Andersen

Lyras

Marine

Keen

Nye

Davis-Taylor

www.cetworld.com

Register Now!Use VIP Code CET18F to get your free pass.

See page 11 for details. 3

Industry Leading, Interactive Conference Sessions include:

How NFC/ Digital Signage Could Change Shopping As We Know It Near Field Communications not only makes life “card free,” but the personalization, connections, and business intelligence it enables are thrilling. Learn how NFC works, how it turns your phone into a “magic wand,” when we’ll see it explode, and how to get in synch with drivers and barriers.

DOOH: What Agencies Can Take Back and Use on Their Clients With digital out of home emerging as the connection point for consumer and brand, this blue-ribbon panel explores factors that are driving convergence and connection within digital OOH, and how synergies between online digital and digital OOH are leading the way.

Turning Browsers into Customers with a Robust Mobile PresenceYour customers are mobile. Is your mobile strategy all it should be? You have an unprecedented opportunity to connect with customers on a personal level – on a device they have close to them at all times and in all locations. See how successful brands are moving forward in the mobile space.

Integrating Social Media, Kiosks & Mobile: Omni-Channel Convergence to Maximize Customer EngagementLearn the customer engagement impacts of converging technologies ranging from self-checkout to showrooming, from integrating a mobile and social element including payments, to couponing, peer marketing, and retail automation - plus strategies to gauge their effectiveness.

Capturing the Omni-Channel Shopper Omni-channel shoppers are digitally connected consumers; they want to use all channels simultaneously. To get them to buy and spend more, you’ll need to be consistent, be accessible, and – possibly most importantly – provide an amazing experience. See how to prepare your business.

Digital Signage & Mobile: Dealing with the Distracted CustomerSmartphones, tablets, crowdsourcing, flash mobs, showrooming, group messaging, location-based services, text messaging, video calling, music streaming, etc., all compete for the customer’s attention. How can mobile and digital signage increase the chances your message will be seen and acted upon?

Bringing Self-Service to the PeopleHear from a group of proactive kiosk deployers who decided to stop waiting for shoppers to come to them. Get ideas on how your business can benefit from self-service options that may have never crossed your mind. Give the people what they want: self-service whenever and wherever they are!

How to Carry DOOH Messaging through the Retail Purchase ProcessWhich best practices take the marketing message (which drives traffic TO the door) and bring it into the sales message (which is once the shopper walks IN the door)? Learn how DPBM builds relationships with people who want to buy something and people who want to sell something.

Digital Around the World: One Size Doesn’t Fit AllToday’s digital consumers demand us to develop a not-so-standard approach to engage them. This insightful look at the worldwide (NA, EMEA, AP, LATAM) digital landscape showcases best practices, innovations, ROI, and the varying degrees of impact that social, mobile, and ecommerce play.

Millennials and the Reverberation Effect: Understanding How They Use Technology to Connect“Millennials” – those born 1980 -1995 – are spending and influencing their peers in ways recently unimaginable. How to develop strategies to reach these 8095ers – not just to sell products, but to inspire action? How can brands ensure they’re part of the conversation when it matters?

How Tablets & Smartphones are Transforming Customer Service Eminently portable smart devices enable personnel to engage with customers, answer questions, process transactions. Restaurant patrons place orders, divvy up the bill, and pay the tab – all without talking to a staff person. Are you maximizing tablets and smartphones in your operation?

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Something for Everyone

Agencies Marketers Service & Operations

Digital Signage

Networks

Systems Developers/Integrators

Leveraging Content for DOOHHow do you map out a content strategy in DOOH? How often do you need to change the content? How do you leverage content that’s created for online – to broadcast, to traditional POP, to what’s most effective for in-store? See how it’s been done in especially effective digital out-of-home campaigns.

Using Emerging Technologies for Gamification and the Power of Influence Harnessing the power of influence and gaming techniques enables complete control of your community and empowers you to drive high-value customer behavior. See how leading organizations have merged innovative game power into the marketing mix to maximize their brand strategy.

The Successes, Challenges, and Pitfalls of Digital Signage: Digital Signage Award Winners Bare AllHow and why innovative brands selected digital signage as the channel to deliver their message. Featured: the business cases that led to those deployments – from identifying the problem they faced, to their strategy to solve the problem, and how results are comparing to desired outcomes.

Social TV: Profiting from Second- (and -Third!) Screen DisruptionAs many as 86 percent of television viewers use mobile devices while watching TV – enabling advertisers to extend a 30-second ad into something much more engaging and far more valuable. Learn how brands are integrating customer engagement experiences between connected devices.

Using Digital Signage for Brand Engagement How leading brands are innovating with digital signage to reinforce their image, communicate vital information, and encourage customer retention and referrals – all while their exact target audiences are being entertained, educated, and informed.

Driving Success at the Mobile Intersection of Behavior, Creative & Big Data Smartphones allow mobile and mobile data to become the glue that binds together print, social/web, broadcast, OOH and DOOH. Brands now have a real-time responsibility to apply data across long-term strategies and planning. Here’s how mobile can be leveraged to drive profitable customer experiences.

Why Your Mobile Website Should Be the Cornerstone of Your Marketing Strategy Mobile web enables marketers to deliver rich, relevant user experience into cross-media marketing programs via email, QR codes, SEM, social media, SMS blasts, mobile ads, and more. See how brands are optimizing the mobile web to drive brand awareness, engagement, and revenue.

5www.cetworld.com

Register Now!Use VIP Code CET18F to get your free pass.

See page 11 for details.

Watch the Video!See for yourself what CETW is all

about. Scan the QR code at right, or visit http://cetworld.com/NYvideo

The Mobile Strategies Forum @ CETW NY 2012

Mobilizing Connected Customers into Powerful Brand AdvocatesFrank Eliason, SVP/Social Media, CitiBankNow that mobile-empowered customers are controlling your brand a bit more, it’s imperative to allow them to engage whenever they want, wherever they are, and on whatever devices they choose. Explore the convergence of technology, social media, customer service – and the disruption of today’s current model – to mobilize customers into your most powerful brand advocates and ambassadors.

Capturing the Heart of the Digital ConsumerBJ Emerson, VP, Technology, Tasti D-LiteCapturing the heart of the digital consumer means joining them in that journey which can be disruptive yet exciting at the same time. Great opportunities exist for providing outstanding customer experiences in this environment. Our Day Two keynote will unfold one such journey of a brand seeking to engage its fanatical customers in new ways.

Special Keynote Presentations include:OPEN

TO ALL ATTENDEES

Keynotes sponsored by

Wednesday, November 7, 2:00 – 4:00 PM

The Mobile Strategies Forum is an exclusive, invitation only forum, open only to brand marketers, agencies and venues. Attendees from all industries will gather for interactive discussion groups focused on four critical issues organizations face with mobile engagement programs. Only the first 40 eligible participants will be accepted.

By Invitation Only! Email info@jdevents.com to request an invitation.

Discussion topics will focus on:1. Mobile Marketing & Advertising2. Mobile Engagement

3. Mobile Design4. Mobile Analytics

Specific discussions may include:1. Understanding the Mobile Toolkit: An evaluation of the mobile marketing tools & how they are utilized2. Mobile design & usability – best practices to increase engagement3. Understanding today’s consumer and how to market to them4. Mobile apps vs. mobile web: What to use and when

cetworld.com/mobileforum.asp The Mobile Strategies Forum is hosted by

Go mobile and participate in the Phizzle Points program at CETW New York!Accumulate points for every exhibitor you visit, play along in the CETW trivia challenge and compete for some cool prizes! Put yourself in your customer’s shoes as you experience these loyalty programs in action … and have some fun! Find program details as they develop at www.cetworld.com/phizzle.asp.

Powered by:

Gamification Comes to Life at CETW!

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Special Events

Educational Sessions in the Tech Talk Theater

All attendees are welcome to attend our popular Tech Talks in the theater in the CETW exhibit hall. Topics planned include:

On Wednesday, November 7, join your fellow CETW attendees for a glamorous evening of awards and networking. Hosted by the Digital Screenmedia Association, DSA will announce the winners of its annual contest for best content - the DSA Crown Awards. Stay tuned for announcements on the venue and registration.

Wednesday, November 7, 4:00 PM Thursday, November 8, 3:00 PMJoin us in the Exhibit Hall for refreshments with all attendees. Unwind with your peers, compare notes, meet more exhibitors and make your dinner plans!

Opening reception sponsored by

Understanding the ROI of Content Development and Marketing

From Mobile Marketing to Mobile Engaging: Getting Your Mobile Marketing Messages Read

Engaging Connected Customers through Digital Signage plus Interactive Self-Service

Defining a Holistic Customer Engagement Strategy: How and When to Integrate Technology

Using Location Based Technologies to Drive Customer Engagement

Using Automated Retail Technology to Engage Customers and Sell Product

Mobile Search

Managing Brand Advocacy, Word of Mouth Marketing and Peer-To-Peer References

Budgeting for the Life Expectancy of Your Deployment

Building Customer Engagement with Social Media through Dynamic Content

DSA Party @ CETW NYCWednesday, November 7

Receptions on the Exhibit Floor

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OPEN TO ALL

ATTENDEES

www.cetworld.com

Register Now!Use VIP Code CET18F to get your free pass.

See page 11 for details.

Expo Features

The Mobile Engagement Zone provides attendees with a focused area for mobile solutions. From mobile marketing to payment, from apps to SMS advertising, engage with solutions that can help develop your mobile engagement program.

See how the technology looks and feels in a real-life setting! CETW’s Customer Experience Zones provide you with the opportunity to experience – as your customers would – how technology can be utilized to improve engagement and increase sales. Immerse yourself in the Customer Experience Zones to gain a tactical understanding of how technology solutions work collaboratively in a lifelike environment to enrich your customer engagement programs.

Not sure where to start? Take one of these tours of the CETW Exhibit Hall:

•Mobile Engagement Technologies Tour: Tips, Tricks and Apps You Can’t Engage Without

•Digital Signage Connections Tour: Understand How Digital Signage Accomplishes Your Engagement Strategy

•Self-Service Tour: Need-to-Knows for Your Kiosk Technology Deployment

•Multi-Channel Customer Engagement Technologies Tour: How the Puzzle Pieces Fit

Customer Experience Zones

Mobile Engagement Zone

Exhibit Hall Tours

Exhibitors include (as of press time - visit CETWorld.com for updates):Accuview Aci Technology, Inc Actineon, Inc. AMCOR Service Solutions Armodilo Display SolutionsAVI-SPL B&H Photo, Video, Pro Audio Bi-Search International, Inc Black Box Bluewater Technologies CaptureCodeChetu, Inc. Citizen Systems America Corp.Code ComQi, Inc. Darko, Inc DFI Tech Digital Screenmedia Association

(DSA) Dynasign Esprida™ Corporation Frank Mayer & Associates Hoptin Mobile Media iKey Infor Restaurant Systems Innovative Office Products

iSIGN Media Corp. JVC Professional Products CompanyKABA Kentico Software KioskMarketplace.com KioWare Kiosk Software LEGACY Retail Services, formerly

Rhombus Services LiveLOOK IncLivewire Digital Lo-K MagTek, Inc. MEI MMF AV / Kiosk MokiMobility Nanonation National Service Center NCR Netkey NEC Display Solutions Nippon Primex No More Cards, Inc.Northeast Lock Corp.Olea Kiosks Omnivex Corporation OneSource Interactive Opticwash

Panasonic Solutions Company ParabitPay-Ease LLC Peerless-AV Peripheral Dynamics Inc. Phizzle, Inc.Radical Computing Reality Interactive, LLC SAMSUNG SDLSeiko Instruments Seneca Shuttle Computer Sierra Wireless Signage Solutions Magazine Southern Specialties TG3 Electronics The Video Kiosk™ Touch Revolution TSG GlobalULTIMedia USA Vigix, Inc. Vislogix X2O MediaZaagTech Zebra Technologies8

Hundreds of Solutions in the CETW Expo Hall!

Exhibit Hall HoursWednesday, November 7

10:00 AM - 5:00 PM

Thursday, November 810:00 AM - 4:00 PM

Digital signage solutions you’ll find include:• DisplayScreens• InteractiveScreens• Contentcreationsolutions• ContentmanagementSolutions• Contentdeliverysolutions• Admanagementsolutions• Installation&displaymountingsolutions• Service&RepairSolutions• ConnectivitySolutions• Remotemonitoringsolutions

Mobile solutions you’ll find include:• Mobileengagementsolutions• Mobilewebsiteandmicro-sitesolutions• Mobilemarketing/&advertisingsolutions• MobilePOSsolutions• Customerservicesolutions• SMSMarketingsolutions• QRCodesolutions• MobileAppsolutions• Mobilecouponingsolutions• ContentCreation,Managementand

Production• NearFieldCommunications• ProximityMarketing• Omni-ChannelMarketingSolutions

Self-service (kiosk) solutions include:• iPadKiosks• Kioskenclosures&designsolutions• Creativeuserinterfaceanduserexperience

solutions• Applicationcreationsolutions• Contentcreationsolutions• Contentmanagementsoftwaresolutions• Automatedretailing/vendingsolutions• DisplayScreens• InteractiveScreens• CashAcceptors,Dispensers,Recyclers,

Validators & Security• PrintingSolutions• Credit/DebitCardReaders• Installation&displaymountingsolutions• Service&RepairSolutions• ConnectivitySolutions• Remotemonitoringsolutions

Customer experience solutions you’ll find include:

• Mobileengagementsolutions• Gamificationsolutions• Userinterfacedesignsolutions• Loyaltysolutions• Affinitymarketingandsentimentanalysis

solutions• Enterprisesocialnetworkssolutions• CRMsolutions• Socialmediasolutions

Social media solutions you’ll find include:• Affinitymarketingandsentimentanalysis

solutions• Enterprisesocialnetworkssolutions• Gamificationsolutions

Digital out-of-home and place based media network solutions you’ll find include:

• DisplayScreens• InteractiveScreens• Contentcreationsolutions• Contentmanagement&schedulingsolutions• Contentdeliverysolutions• Admanagementsolutions• Installation&displaymountingsolutions• Service&RepairSolutions• ConnectivitySolutions• Digitaladvertisingcreationandhosting

solutions• Remotemonitoringsolutions

Other interactive solutions you’ll find include:

• InteractiveMultimedia• TabletComputing• AutomatedRetailing/Vending• MobilityDevices• Shopperexperiencesolutions• ProductScanner/lookupsolutions• Wayfindingsolutions• DigitalPlacebasedmediaadvertisingsolutions• Digitalcommunicationsmessageboard

solutions• Digitalmenuboardsolutions• Omni-channelmarketingsolutions

Visit www.CETWorld.com/exhibitors.asp for a current list of

exhibiting companies. 9

Platinum Sponsors

Gold Sponsors

Association Sponsors

Supporting Sponsors

Media Partners

CET World is the official show of the

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Register & Save

www.cetworld.com

Full Conference Pass (includes admission to exhibit hall, all conference sessions, Tech Talks Theater, keynotes and receptions)

Qualified End-Users* (see qualification details below) ........................Please use VIP Code CET18F when registering.

Non-End-User Professionals: ..........................................................................$595/795/1495 (depending on date of registration)

Exhibit Hall Only (includes admission to exhibit hall, Tech Talks Theater and keynotes): Through 11/6/12 ....Free (with VIP Code) After 11/6/12 ........................................$50

For all questions regarding CETW registration, please call 203-371-6322.

How and Why does CETW offer complimentary passes? CETW’s goal is provide a venue to allow meaningful face-to-face dialogues and connections between you (attendees), your like-minded colleagues, industry leaders, educational speakers and solution providers. Every effort is made to ensure that you are able to attend CETW, and we practice what we preach. If you are from a brand, venue, agency, digital signage network or are a buyer of customer engagement solutions such as digital signage, self-service and mobile, CETW has removed a typical attendee roadblock – the cost to attend the event.

Hotel/Travel Information:For special hotel/travel rates and information, please visit www.CETWorld.com/travel.asp

COMPLIMENTARYRegister Now!

COMPLIMENTARY FULL CONFERENCE PASS*: Eligible attendees must be employed by a brand (in an industry such as retail, financial services, food service, travel, hospitality, government, healthcare, CPG, etc.), an agency, be a media buyer, own/manage a location where these technologies will be deployed or own/operate a digital place-based/DOOH media network. When registering, be sure to use the VIP Code on the mailing, email, advertisement or other promotion you received. A registration representative will contact you to confirm your qualification. You MUST provide a company web site on your application to qualify. COMPLIMENTARY EXPO PASS*: Eligible attendees include those qualified for the full conference pass as well as systems integrators or resellers, industry analysts or represent a firm outside of those listed whose responsibilities include purchasing necessary components for your kiosk/self-service/digital signage deployments. You MUST provide a company web site on your application to qualify. Visit www.CETWorld.com/register.asp for complete qualification details. Email us at info@jdevents.com with any questions.* All complimentary pass requests will be reviewed and qualified individually, and you will be notified within 10 days if your registration has been approved. Customer Engagement Technology World reserves the right to decline complimentary conference or expo passes at its own discretion.

Register Now!Use VIP Code CET18F to get your free pass.

See above for details.

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