Date post: | 17-Jul-2015 |
Category: |
News & Politics |
Upload: | reynolds-journalism-institute-rji |
View: | 134 times |
Download: | 1 times |
The Value In Engagement
!
• Counting clicks vs measuring attention !
• Building a loyal audience builds revenue !
• Quality content drives ad performance
tl;dl
The Value In Engagement
!33.8%
52.3%
25.0%
Seen for over 5 seconds
Seen for below 5 seconds
Not seen
Financial Times Digital Attention Economy Study
Brand familiarity increases by 71% when an ad is seen over 5 seconds vs below 5 seconds
The Value In Engagement
BRAND CONSIDERATION
BRAND ASSOCIATION
BRAND AWARENESS
AD RECALL
+58%
+51%
+71%
+79%
Financial Times Digital Attention Economy Study
Increase in brand perception when an ad is seen for over 5 seconds
The Value In Engagement
People who stay on a page for 15 seconds or more have twice as many viewable ads