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Engagement and Impact of Social Media use by Canadian Libraries

Date post: 22-Feb-2016
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Engagement and Impact of Social Media use by Canadian Libraries . Sarah Forbes & Angela Hamilton. @ SMCanLib @ adhamilton @4bes. June 7, 2013. The Pitch. Reality. Reality Part Two. Coding and Considerations. Retweets (by the library) Retweets and mentions by a user Content Type - PowerPoint PPT Presentation
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@SMCanLib @adhamilto n @4bes Engagement and Impact of Social Media use by Canadian Libraries Sarah Forbes & Angela Hamilton June 7, 2013
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Page 1: Engagement  and Impact of Social Media use by Canadian  Libraries

@SMCanLib@adhamilton@4bes

Engagement and Impact of Social Media use by Canadian Libraries

Sarah Forbes & Angela HamiltonJune 7, 2013

Page 2: Engagement  and Impact of Social Media use by Canadian  Libraries

The Pitch

Page 3: Engagement  and Impact of Social Media use by Canadian  Libraries

Reality

Page 4: Engagement  and Impact of Social Media use by Canadian  Libraries

Reality Part Two

Page 5: Engagement  and Impact of Social Media use by Canadian  Libraries

Coding and Considerations

• Retweets (by the library)• Retweets and mentions by a user• Content Type• The library, the organization, external, or direct

communication• Content Tone• Fun posts, services, research and resources, publications, or

events• #Hashtags• Links and media

Page 6: Engagement  and Impact of Social Media use by Canadian  Libraries

Results

Page 7: Engagement  and Impact of Social Media use by Canadian  Libraries

Reflections

Page 8: Engagement  and Impact of Social Media use by Canadian  Libraries

What is next

Page 9: Engagement  and Impact of Social Media use by Canadian  Libraries

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